Creative email marketing


If you are running a design company, or you are a freelancer company yourself, you surely have realized that you spend so much time on your email every day. Email communication is a very important part of professional life; it helps build a relationship with a client and maintaining that relationship.

 

 

Social media is knowledgeably important for your marketing strategy, it reaches your audience and enables a personal contact with your target group. Although, researches have shown that marketing via email has been much more effective in design, as email helps you build trust from the very beginning of your communication with the client.

Aside from being the most effective, it is also not taking almost any of your resources. You don't need much money for this kind of marketing! And the greatest benefit, for sure, is the opportunity to personalize your messages and really connect with the potential customers.

To make your email marketing strategy effective, your emails should have a call to action - invite people to open your website, purchase a service, place an order. Most useful ways to reach your audience via email and get an interaction with them is via newsletter and email surveys.

There are various online tools which help us bring our email strategy to life, such as Mail Chimp for example. Aside from making the creation of newsletters super easy, Mail Chimp also offers strong support for keeping track of the results of your marketing. Another familiar tool on the market is for sure Survey Monkey, easy and free software which helps you send out your surveys for your market research.

 

 

A new fish in the sea of email marketing, which we would love to share with you, is Survey Anyplace. Survey Anyplace is not just another survey creator. Survey Anyplace is for those who want to try something different, exciting and creative.

Surveys are important for your business to get a feedback and analyze your market - know how to improve your job. Surveys are necessary for you, but can also be a little too much for your audience and tiring at times. The Survey Anyplace knows this, which is why they are offering a much more interesting and fun way to communicate. What COLOURlovers would be happy to hear is that this app has some freaking cool design features; you can completely customize everything and fit it to your brand.

Their other features, such as new quality questions, incentive widgets, opportunities to create a quiz, possibility to integrate your social networks and share the management between your team, are some of the reasons why this new app got real popular real quick. We recommend you to check it out and give email marketing another chance to be a fun and playful way to keep your customers happy and coming back!

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Why Do Business Owners Need Geolocation in their Web Design


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Things have changed, technology has advanced, and today, most individuals use geolocation to get data. For example, if you are traveling to a new destination, you may need geolocation to use navigators and maps. What about the weather-forecast services or when you want to book services such as Umber.

Geolocation is paramount as it saves time by helping users to detect the current location of an individual or item automatically without scrolling down lists to find it. You have probably used the technology to locate your lost phone or laptop at a time you just did not have an idea of what it was.

This is not the end of the list of ways in which geolocation has been used to make life easier. Think of a web design, where business owners can add the feature to their sites allowing them to detect the location of the site users. What’s better? You will be able to recognize the location of devices without GPS. The device will be detected using WiFi or its IP address. How great is that? This helps you to know your customers, and you will also be able to familiarize yourself with their purchase history.

The list is endless but to cut it shorts, here are some of the reasons why you need geolocation in your mobile app for an improved lifestyle.

Essential when ordering food online

You can easily use your Smartphone to order food online and get instant delivery. There are numerous food delivery apps, and with geolocation, you can track the delivery person and know how far they are from getting to you. This helps in determining the delivery charge, and to add on that; you can trace any restaurant near you.

Track goods bought from online sites

Online shopping can be fun, reliable and timesaving but requires a lot of patience. If you are not the patient kind of person who wants to know every move about the product, you can use geolocation to track the goods, know when they will be shipped and when you can receive them. The shipping charges will also apply based on geolocation.

Book a cab or taxi easily

If you are booking a taxi from a particular point to get to any destination, you will need geolocation. You have probably used it many times, but you had no idea. Geolocation helps in identifying your pickup and drop-in location. The fare you pay for the services is calculated based on the distance between these two points. This technological feature has made booking taxis online easier and simplified than before.

Al these benefits add up to one thing, simplified lifestyle. Geolocation apps have made life more convenient and valuable, and its importance will keep expanding even in the coming years. As a business owner, you should not agree to be left out on this. Ensure to add this feature to your web design and watch the conversion rate increase tremendously with time. It has allowed business owners to connect easily with their customers, which is equivalent to business growth. You can get the app from reputable providers such as https://www.localisermobile.net and get started.

 

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The Ws And Hs Of Color In Logo Design


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The Ws And Hs Of Color In Logo Design

 

We can’t help but admire the beauty and excellence of a well-designed logo. It’s true. Step out into the market and search for a product. You’re probably going to end up choosing the one that has a nice logo, the one that describes what you feel, and understands what you want.

A logo design is a part of the brand building process, which either adds to the business success or downgrades it. It comprises several components, each of which highlight the prospects the business is able to reach via an identity. Though each logo design element may reserve its importance, what the color does for the logo design is what the logo design does for the business.

We humans are visual beings and depend on colors to guide the course of our life. When it comes to brands and businesses, colors impart a distinct visual identity to them, without losing their respective aura.

Want to learn why and how the colors work their way through a logo design? Consider this article your North Star because it’s going to elaborate on every questionable W and H regarding colors in logo design and shed light on the deep details that are easily missed out.

The article will first walk you through the whys and whats, after which we’ll be dealing with the hows of the logo design color scenario.

So, let’s begin.

The Ws

 

W # 1: What Does The Color Psychology Say About Colors In Logos?

 

Almost everyone knows that there is some psychology behind colors but not everyone knows that there is a latticework of numerous emotions and behaviors guided by the colors alone. Each color is limitless in its expression and can elicit responses varying from person to person. For instance, red is known for its passionate qualities, but the same red (when representing blood) can nauseate many.

Moreover, picking colors for your business’s logo isn’t as easy as a nursery rhyme. Our mind is a highly specialized machine that makes intricate color combinations with various factors, such as culture, context, and various instructions and shapes our perception with respect to our surroundings. Moreover, we tend to associate different feelings and emotions with colors over time.

Anyhow, color psychology today is neglected to a greater extent and is generalized to simplistic concepts. For instance, red is passionate, green is soothing, and blue is calming etc.

When we use colors in a logo, we need to be aware of how the human mind works with colors and the respective context. We must bear in mind what makes a logo a good logo and how color psychology comes into play when cementing a solid foundation for your business’s logo design. Let’s take a brief look at what messages color convey with their meanings.

 

  • Red: Ever wonder why the ‘DO NOT TOUCH’ button is always red? Because it triggers abrupt responses as well as feelings of excitement, passion, hunger, loudness, and anger. It also represents youth, modernity, and playfulness.
  • Orange: Like the fruit itself, it is an energetic color and gives off a springy vibe. It is also known as the color for invigoration and sets one apart from the crowd. The reason for its energy is the powerful blend of red and yellow – both the primary colors.
  • Yellow: Think sun, think yellow. It contains all the optimism, positivity, and the warmth that invites creative and imaginative thinking. It also is used as an indicator of prompt action without any edgy or aggressive intension.
  • Green: What do a farmer and a marketer have in common? They both think green. Green is a versatile color option that packs a fresh, nature punch. Though being a secondary color, it combines the soothing and positive properties of the parent colors.
  • Blue: Blue belongs to the cold color category for a reason. The water, the clear skies, and the glaciers – they all resonate that soothing, calming, and composing feeling. Brands use blue to assure trust and liability along with spirituality and divinity.
  • Purple: Purple was used primarily to symbolize royalty, power, mysticism, and magic. In today’s era, it is used to convey wisdom, courage, confidence, and creativity.
  • Pink: From the beginning of the modern world, pink has remained its distinct gender-based identity, but the shades and tints say a lot more than that. From rusty shades to youthful rose gold tints, it’s got it all.
  • Brown: A serious earthy tone that defines masculinity and rigidity. It isn’t considered much as a part of the modern color culture, but using it the right way can make you stand apart from the crowd.
  • Black: The slick, the modern, the forever young – black never leaves the limelight. It also exhibits modernity and luxuriousness.
  • White: The extreme opposite of black and quite economical, the absence of color makes you look more neutral and can work for anything.
  • Gray: It’s the middle road between black and white and combines the properties of both to indicate a mature, classy, and serious tone.

W # 2: What Impact Do The Colors Have With Their Meanings?

 

As we discussed earlier, colors can deviate from the semantics they’re known for. Why do we associate an attribute or emotion with one color? Do colors mean what they mean or do we give them our own meanings?

Since the brain is a 24/7 running machine, it contains several nodes dedicated to each color. Yes. Every. Single. Color. No matter how many colors you’re exposed to, your brain has the ability to modify those nodes. It’s Iike a color sequence where you keep adding attributes to each color based on your growing exposure and experience with that color.

For instance, a red car on the road may remind you of the pain you experienced when you were hit by a red car in your childhood. It probably isn’t the same car, but the stimulus is the color red that triggers the memory of pain you once associated with it.

You could see it from a different perspective as well. When you’d see red around food, you’d probably remember your favorite fast food brand. Seeing a red logo triggers hunger, so there’s another experience.

W # 3: What Differentiates The Colors From One Another?

 

Color psychology revolves around everything related to color. It isn’t just a ‘blue is calm, yellow is happy, and red is passion’ thing; it’s much more than that. Apart from the main themes, the colors are associated with, the experience, culture, context, and background play a crucial role in setting the overall tone for the color perception.

Your past experience complied with the cultural usage of color and the context determine the overall meaning of a color. Despite those facts, many brands might exceed beyond the generally accepted notion of color perception and set a different color standard suited to the business values and objectives.

W # 4: Why Are We Affected By Colors?

 

You must’ve learned by now that the color perception keeps getting regulated time by time. So, why does that color perception affect us? How do the colors get ingrained into our minds and what impact do they have on our actions?

The color control runs in the subconscious of your mind, like a background app in your smartphone. When you come across a color, your mind produces two kinds of reactions: Arousal and evaluation.

The best case of arousal reaction can be explained easily with red when linked to romantic interests. A cascade of biological reactions inside the body takes place and as a consequence, we experience an adrenalin rush and an increased heart rate. The higher the arousal, the higher are the chances of getting hurt.

However, the other reaction is linked to the evaluation or likeness pattern of color choice. People are attracted to colors that are bright and warm in nature. For instance, if you’re hungry and are going to choose between two food brands – one using red and the other using multiple colors – your color node associated with hunger becomes activated and overrides your senses and lets you choose the one that has a stronger connection and perspective integrated within the internode connection in your brain.

Both these activation processes are at work in the subconscious of every individual exposed to colors. This part of psychology works well when brands are deciding colors of their logos.

W # 5: Why Do Color Combinations Matter For A Logo?

 

They say that a color can stir some emotions in your memory. But there’s another thing to it. Colors are more than what they seem and in the case of brands, a specific goal can be achieved using appropriate colors. As we’ve mentioned before, your subconscious is in a constant process of running the color code and acting as an action incentive section; the colors in logos work in the same manner.

But it is important to render the key traits of your business as well as the perception of your customers. Colors, with all their relevance, are used to define your brand personality. However, they should address your brand characteristics. Before you jump at the color scheme, ask yourself these questions:

  • What are the key traits of my brand?
  • Which colors best represent those traits?
  • Which actions can those traits and colors provoke in the customers’ minds?
  • Are the brand characteristics appropriate to my audience?
  • Are my traits and color palette aligned with my target audience’s perceptions?

Once you’ve figured out how’s everything keeps getting linked, you will likely pinpoint the right color scheme for your logo design.

The Hs

We’ve got past the color psychology and how the whole color psychology works. Now, let’s narrow our path to discovering how colors contribute in defining a logo and how your brand value gets a distinguished presence – just by color alone.

H # 1: How To Choose The Perfect Color Scheme For Your Logo?

 

Depending on the type of your business, there are several ways via which you can choose the color scheme. Just know that it is not a random color choice, but a deeply ingrained one. Each color has its own hue, value, and saturation. You must see past the visual representation and think about the how your color scheme is going to connect your customers with your product.

The process starts by going through the color wheel which has variations of primary and secondary colors. For your convenience, divide the color wheel into two halves. One half contains warm colors, while the other contains cool colors. The arrangement of colors in the color wheel gives you the idea of appropriateness and a balanced color scheme.

Based on your business’s objective, you can make the following combinations.

  • Monochromatic: As the term indicates, different values of the same hues are combined to give a more balanced feel. They have the same temperature and are able to grab the attention in a smooth way.

 

  • Analogous: Analogous color schemes are made using adjacent colors, such as red and orange and blue and green. To make one of the hues pop out, you can adjust the values of these colors.

 

  • Triadic: Tri means three and this type of color scheme uses three colors placed at equal intervals from each other. For instance, you can use red, yellow, and blue or green, orange, and purple. This type of combination has high saturation and intensity since they balance the temperature as well as the contrast.

 

  • Complementary: The colors in this scheme type are located opposite each other, such as blue and orange, red and green, and yellow and purple. These have high intensity and a high visual effect. What makes this combination the most used is the versatility that it adds to your logo design and works well with dominant colors and the evenly distributed ones.

 

  • Split Complementary: This combination contains three colors: a complementary combination with an adjacent color on either side. For instance, if you’re pairing green with red, you’ll be using green with red and red-orange.

As fun as it sounds, creating a color scheme for yoeur logo requires skills, knowledge, and time. A good color scheme controls the saturation and contrast in your logo design. You can create unique combinations by using neutrals and the classic B&W.

When deciding between colors, make sure you’re choosing the not-too-vibrant or not-too-subtle combination. When in doubt, check out what color schemes your successful competitors are using. Combine some inspiration, knowledge, and your imagination to devise the perfect scheme.

 

H # 2: How Many Colors Can You Choose?

 

Now that you’ve learned what each color means and the ways of combining them, how can you determine the number of colors you can choose for your logo design? Of course, the choices are unlimited, but since there is a semantic meaning behind each color, the number of colors have a meaning to them too.

The number of colors depends on your product. Is it something with a utility purpose or does it correspond to luxury? If it’s a causal product that displays lightheartedness and playfulness, you can choose more colors. On the other hand, if your product has a serious nature and is targeted at a particular audience, then the fewer colors, the better it is.

Another thing that determines the number of colors is the amount of content you use in your logo. If your logo is laden with several design elements and redundant text, the colors will lose their power. But if there is too little content and too much color, it’s still going to pose a problem for you. Your design will also become overwhelming if you’re putting in too much content as well as colors in your logo.

However, the key here is to choose the colors that represent the major attributes of your business and set its tone.

 

H # 3: How To Associate Your Brand Value With Your Logo Color?

 

As discussed above, the colors must align with your business objectives. They should bring out those elements and maintain a sense of congruency with the product. For instance, choosing deeper hues of black and purple when used in logos of a luxury brand will improve brand association with its products and motives.

In addition, marketers experiment with different approaches as to how colors can communicate several messages by activating the color nodes. They bring psychology to play with multiple factors, such as evolution, environment, gender, and social norms etc.

Pay attention to what your audience thinks about the colors in your logo and what evokes them to take the action. Noting the minute but deep details can help you associate your brand values with the colors in your logo.

 

H # 3: How Can You Get A Professional Logo?

 

If you’re a designer, then the above concepts might come easily to you. As for the brands in other domains, they either try their luck or hire experts to deliver a fully-furnished logo for their business. However, for brands that cannot afford expensive logo design, DesignMantic offers the ultimate solution; it offers a complete range of logo designs that help you pinpoint your brand’s goals.

Designing with DesignMantic doesn’t require you to acquire prior experience or knowledge of logo design as it allows you to choose your desired logo design from a plethora of options and have it customized. What’s more, you can even create your own logo using DesignMantic’s AI-driven logo maker tool.

With an advanced tool like that, you can achieve a hassle-free professional logo design in no time.

Bottom Line

 

Now that everything’s said and done, the colors will never cease to rein our world. With all that you’ve learned about how the color system hardwired into our minds, the color psychology is best at play when exhibiting the brand messages.

Colors are one of the main communication sources that drive our senses. They make us feel whatever we’re oriented towards, which makes the underlying psychology a form of an interesting art. We learn to deliver messages without using verbal cues and that is also how the successful brands employ special color codes to drive their audience. At the end, it is hoped that this article has covered most of the Ws and Hs of the color in logo design and has contributed to your knowledge.

Author Bio:

 

Meet Evan! He’s a Digital Marketing pro who’s been proactively engaged with the cyberspace since 2008, focusing on design services, user interface planning, and branding with a never-ending list. He now leads content marketing efforts at DesignMantic. Plus, Evan’s also a design aficionado since he loves DIY design projects.

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Useful typography tools


In the previous article, we spoke about some do's and don'ts of typography and use, misuse & abuse of fonts. Now that we are familiar with techniques of using fonts, we are looking at some useful tools you can rely on when creating your perfect website/book/add/business card.

Firstly, we introduce you to the Fontface Ninja! If you haven't had the chance to install this bad boy extension to your browser - now is the perfect time. Fontface Ninja hunts and recognizes fonts on the websites you are at, let's you try your favorite fonts out and you can even bookmark them or buy them at the Fontface Dojo. Cool, huh?

 

 

Another great font finder on the web is the What Font Is website. This site enables you to easily determine the font you are so charmed by in the simplest way! Just upload the photo or paste the URL of an image, and their software will do the job for you. Choosing the perfect font has never been easier.

 

 

If you are looking for fonts to download, try the Font Squirrel, or as they call themselves - free font utopia. It really is. They offer a great number of breathtaking fonts, so dig deep and discover the perfect one for your design. The number of great fonts could also be found on Google Fonts, as well as on TypeKit - this website also enables you to use their software for font detection, and they have a storage of premium fonts you can buy or have for free with a premium account. Another website called 1001 Fonts offers a good deal of fonts where you can also find those who are free for commercial use.

 

 

This not enough for you? Would you like to edit and personalize your font for the perfect outcome in design? No problem! A creative company called “cr8 software solutions” developed a program available for Windows and Mac OS X, named Type light. This light version of a Type 3.2 font editor gives you an opportunity to enter the world of font development. The light version of this software is free for personal use, but for the commercial one, the purchase of the full software must be made. They offer you a free demo without installing the program, so you can try it out and see if this is something for you.

Do you like the list of our suggestions to step up your game in design with fonts? The tools are available for you online, so get creative and let the fun begin!

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Secrets to typography


Whether you are writing an email, a blog post for your personal website or you are developing a client's brand, the type of font you use is of essential importance.

It has often been undervalued in our everyday use, but it is as important as the tone of your voice and your body language in public speaking. Our readers get who we are and the intonation of our story based on the vocabulary we use, but also the font of our text.

While writing any text, it is important to know which fonts to avoid. Standardized fonts such as Arial or Times New Roman are simply exhausted. Same could be said for a font such as Comic Sans - the popularity of this font made it look repellent to the eye today. Their use has been in our lives for decades. It is time to let them go.

To understand which font is best for our use, we need to acknowledge the personality of every font. There are all types of fonts - professional, serious, chill, conservative, and playful and many others. Decide on the family of the font you are choosing based on what is the statement you want to say in your text.

 

 

It is often good practice to use two different fonts in one document - one for the headings and one for the text body. This helps differentiate the chapters and introduces the reader with the content. It is recommended to use two opposite types of fonts. If we use two similar fonts, the point of using two fonts is lost. We should think about the heading that will stick out of the rest of the text.

 

 

When we are talking about the color of the text, it is somewhat popular the use of reverse type - when your text is in a light color and the background is darker. It is important to highlight that this practice works for the headings but often doesn't for the text itself. It is also good to mention here that the colors used should be exclusively in contrast, and the font should be as simple as possible and tick enough for easy reading.

To improve the readability of your text, you can try using serif and sans serif fonts, avoid decorative fonts and use punctuation correctly. Avoid long texts with small or large caps; highlight the words you need using italic, bold, or less recommended by using different size and color of the text.

We hope you found this article helpful and are giving fonts some more thoughts and research. What is your favorite font? Tell us in the comment section below.

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

Featured image by Ana Maksimovic, inspired by Spoon Graphics.

 

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4 Simple Tips to Choose the Color of an Evening Dress


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The choice of evening dress worn at any time is influenced by the occasion. Things like color and material of a dress are also important for specific kinds of occasions. Because of these formalities, it can often be tough to choose the right dress. The process should not be difficult though when you have a clue about the simple basics of dressing up. When considering the color of your evening dress, you need to look at what you will accessorize it with too. Your body type will also work on certain colors but not on others. Here are a few tips to consider when choosing an evening dress by color.

1. Know the Reliable Colors

There are a number of colors that are perfect for most occasions and most people. Dark colors are particularly quite simple and capable of looking great on anyone. The various shades of white also have the same characteristics. Both dark and white colors represent the two extremes and they are thus not complicated. It is not difficult to accessorize these colors as any other shade of color is good enough to remove the monotony. When you want to play it safe, you can go with these colors and the various shades associated with them.

2. Considering Your Complexion and Coloring

 

Before going for any particular color, consider the colors on your body first. Depending on the color of your hair, eyes, and skin, some colors may be appropriate or not appropriate. Blonde hair would for instance work with certain colors and not others. German fashion is known to be much influenced by color. The evening dress, also known as Abendkleid in Germany, is usually worn with accessories such as jewelry and various hair accessories for a stylish look.

3. Go for the Trendy Options

At any particular season, there are some colors which are preferred by most people more than other colors. It is important to take a look around and know which colors are trendy and which ones are not. Fashion is all about looking classy and avoiding odd looks. When certain colors are in fashion, it would be a wise move to follow the norms of the season as doing otherwise would make you have an odd style. Even though it is great to go with trends, it is also important to consider the other factors of coloring when choosing the right shade for you.

4. Choose Color According to its Symbolism

Lastly, one of the most striking things about colors is the message that they send. Colors are able to express passion, gentleness and other kinds of emotions. The evening dress takes the largest share of the body. Even though accessories are also capable of being symbolic, they are not as effective as the evening dress. You should, therefore, go for the color that expresses a certain emotion that you want to express. Do not be overzealous, though. The rules of coloring are important depending on the occasion. If a certain color is totally inappropriate for an event, do not just choose it because you want to convey a message.

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When design comes to life


Over the past few years, one of the highest trends in design has most definitely been the revolution of 3D graphics. Artists from various fields have been trying out 3D still life projects and playing with infinite possibilities which this form is bringing to the playground.

The beauty of experimenting with this form is a never-ending joy of discovering and learning something new, exploring different senses and optical illusions, and constructing real three dimensional designs. About how much fun this is we can see in the artist statements of the leading established artists in this field. They operate as creative studios, almost as laboratories where new things can happen - an explosion of colors or a surprising bold shape.

3D design is also the leading design tool for corporate brands. Artists who are established in 3D modeling are often taking orders in making extraordinary unforgettable logos and brands. According to Peter Tarka, one of the top 3D artists, collaboration with corporations is giving him space to work on both personal projects while creating visual identities for the world's largest companies. List of his clients contains names such as Apple, McDonalds, Nike, Google, BMW, and many more.

Besides Peter Tarka, trending in the 3D world on Behance is a company called MVSM - ManvsMachine, a collective of creative authors shifting reality into 3D visual art. Their studios are set in London and LA, and they are also known for being hired by the world's most powerful brands - Apple, Nike, Microsoft etc.

 

ManvsMachine for Nike.

 

Their website presents the amazing multimedia work they were hired for, but also their Lab - a playroom where they share their artistic experiments in which they show their skills in a variety of illustration tools. If we are talking about revolution and innovation in design, Man VS Machine is surely taking a lead in 3D animation development.

 

Buck Design - Tinder.

 

Finally, let's analyze the brands of the companies which are creating brands. When scrolling Behance, Twitter or Instagram for your favorite designers, one thing comes significantly common for most of them. Their brands are the simplest brands possible, most of them even just black and white, like Buck Design, Future Deluxe, Motion Graphic Collective, and even Peter Tarka himself.

 

Peter Tarka for Samsung.  Original artwork can be found on Peter Tarka's Behance profile.

 

Peter Tarka for Airbnb. Original artwork can be found on Peter Tarka's Behance profile.

 

What are these brands telling us is that their signature is strong, defined and professional, effective and yet not throwing into shadow the work they're presenting. Less is more in design, this is the lesson we are learning from our favorite designers. And why is the logo for ManvsMachine yellow, well... they are just more playful than any other crew out there ?

If you are in the industry of design and illustration, looking for new inspiration and a new playground, then 3D is just the market for you. It is still new and experimental, meaning your fresh ideas are just waiting to be well received!

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

 

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Colorful architecture in Japan


Japanese contemporary culture is offering us very rich and diverse design solutions. Their combination of tradition and urbanization are resulting with tiny flats in buildings which are popping up like blooming flowers all over the island. Their creativity in colors and shapes is never-ending.

 

 

Because of the weird mix of their long traditional ways and the rapid progress Japan is leading in many fields, especially technology, Japan may seem like an urban jungle - a beautiful clash of sights where you can find everything you are looking for.

Spectacular examples of how Japanese culture is leading innovation in creative ideas in architecture are Reversible Destiny Lofts in Mitaka. This glorious colorful structure was built by Shusaku Arakawa and Madeline Gins, in memory of Helen Keller, and it is a property of Reversible Destiny Foundation.

 

 

This complex, which appears as many apartments piled up together, is colored in 14 different colors, and it looks like a child's construction of spheres, cubes, and tubes stocked altogether. To make this complex more practical, lofts are connected with external staircases, while the interiors are relying on pillars, poles, and hooks hanging from the ceiling, to support the furniture and storage space.

The idea of this architectural wonder is to challenge perceptions of its guests. It inspires playfulness and imperatives adaptation to the non-standard space and environment. Not only that the architectural solution for the building is creative, but also its purpose is to inspire creativity and awake the inner child in every visitor.

Background of this project, completed in 2005, lies in the philosophy of procedural architecture, developed by Arakawa and Gins. When the tours of the buildings are organized, visitors are blindfolded, walking through space holding on to the walls, poles and stimulating all their senses as they are not able to rely on their orientation in space.

 

 

Helen Keller was an inspiration for Reversible Destiny foundation and project, as she was the one to practice "reversible destiny" in her lifetime. This structure was meant to give the experience of how every person can adapt to different circumstances in different ways - how a child and an elderly person have different levels of overcoming obstacles.

This stack of lofts is built in Mitaka, a suburban part of Tokyo, where today it presents a landmark and a huge tourist attraction for people from all over the world. Honoring the life of Helen Keller, the lofts are used not only as residences but also as educational and cultural facilities.

 

The featured images have been borrowed from unsplash.com (first) and reversibledestiny.org/architecture/reversible-destiny-lofts-mitaka (second, third).

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Your interior color for the autumn


You are looking for new inspiration to change your interior this September, you want to freshen up your bedroom and living room, break the patterns of how you redecorate and try something bold? Then Black Flame or Black Indigo is just the right choice for you this season!

 

This color is particularly popular this year, although it takes a little courage and a stylish eye to adapt it to your living space. Black Flame is bringing a new atmosphere with it, a new sense of elegance and it is perfect for minimalist and modern lifestyle.

Darker shades are always interesting to play with when decorating your home. Black Flame could be the color for one wall in your room, or maybe only a pillar. It is especially elegant for your bathrooms, you can try it out on your tiles or even create a mosaic and break the monotony of the white surfaces.

 

 

Black Indigo is a color similar to dark blue and purple, but the shade is very dark and close to black. Kitchens are also looking very glamorous with this color, especially smooth glowing surfaces. Although, if you're not sure whether this is the color for you, you can always try it in few details, such as cushions or decorations on your table.

Black Flame is popular to combine with less saturated, neutral version of black - Black Magic, which was announced as PPG's Olympic color of the year 2018. These two, in contrast with white, cream and beige sofas or bed sheets, are a breathtaking combo for decisive and brave decor.

 

 

Various colors coming from interior spectrum of black are often coming across as cold or neutral, but what makes Black Flame stand out is the input of violet, which makes a statement for you, saying you are young, adventurist and that you care about every segment of your life as much as you care about your living space.

Purple, violet, blue and black are all very easy to combine with bright and warm colors of your apartment, which is what makes this particular shade perfect for this season. It is simple, perfect for wide surfaces as it does not drive the attention, and it gives you a big playground for the diversity of decorative details in every room of your home.

What is your color palette for this season's home revolution?
Post your fresh ideas in the comment section below.

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

Read the full post

Transcending colors through cultures


Joshua Strydom is a Zimbabwean artist, photographer and print maker, whose work is engaging differences between cultures through visual vocabulary. While traveling, he is exploring cultures, variety of folklore and traditions, and trying to connect the opposites by mediating through art.

 

His work is strongly inspired by African cultures, while there is a narrative in his art pieces which speaks about history, mythology and cultural values. Patterns and colors in his prints are often dedicated to the geographic specifics of the culture he is inspired by.

 

His series of prints, "Dzizi", "Nzou", and "Duiker", is inspired by old Zimbabwean sayings, traditional words of wisdom passed on from generation to generation. The original idea for these prints was to use black, as he wanted to give power to these statements he was presenting, but because he did not want black to be connected to Africa as "the black continent", black was excluded from the color choice. The final choice of color ended up being a mix of purple, red and a little bit of black, which is a color associated with the color of the African soil.

 

 

"Dzizi" is telling us behind the scenes story about rebellion and speaking for oneself, while it also explains how it was once thought that owls have horns and they were traditionally considered to bring death. On the top of the picture there is a tree and a climber - this rapresentation is coming from a saying that the fruit on the ground belongs to everyone, but the fruit on the tree is for the one who can climb.

 

 

"Nzou" is showing as an image of an elephant. Elephant is a totem animal for some members of the tribe, which means that their ancestor's souls are in elephants, and so these members of the tribe are not allowed to eat elephants. Although the head of the tribe is allowed to enjoy the meat of the elephant, everyone else is not. In the second plan you can see the image of a leopard, illustrating what we can learn from nature in differences between hyenas and leopards - that the numbers can overpower the strength.

 

 

"Duiker" is the third print in this collection, also based on old African sayings, all inspired by nature and natural circumstances, especially animal life. Even though the chosen color truly agrees with the stories and meanings behind these art peaces, it is interesting how in reaching this shade, the primary choice had to be excluded from the options, to give space for creativity to bring the adequate solution.

 

Following series of art pieces is "Anansi ne rwaivhi", which is a story folded in a specific way, inspired by the chameleon and the sayings about the chameleon in Africa. Artist's vision for this piece was to not make it monochromatic, but to show the main characteristic of a chameleon, which is the ability to change colors.

 

The colors are changing and melting into one another, and variety of saturation and vibration of different colors is present. The images used for this print are images of nature, inspired by the grass, the soil, the chameleons transformations. There is a progression from the last page of the book to the beginning, where while colors interflow throughout the pages, the very first page of the book is merging all the colors and shades at once, presenting this astonishing ability of chameleons.

 

Joshua is a paper maker and a print maker, he makes paper out of elephant's feces and all of his work requires a lot of time and dedication. His work is mostly inspired by nature and cultures he crosses paths with. The process of eco printing for him starts by taking pictures of interesting occurrences in nature, and then keeping the original shapes from the picture, transferring these impressions and experience to the paper.

 

Other techniques he is working with are using etching press, silk printing, screen printing, lithography, and others. His recent work is a screen print inspired by a poem about personality of the wind. It is a collaboration with Milena Brkić, during an art residency in Serbia, organized by inspiring change.

 

From an interesting conversation with Joshua, we discovered how, in art world, some colors are present because some had to be excluded from the palette, while sometimes it is a case of having to include specific colors and trying to find a way for all of them to co-exist in an art piece, like in the "Anansi ne rwaivhi" book.

 

 

You can find more about Joshua's work on his webpage http://joshuastrydom.com and Instagram profile  @strydzo_dzos

All the photos are taken from Joshua's site.

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

Read the full post

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