Marketing, using illustrations, is more powerful than using text, which most people don't read. After all, they say that 'a picture is worth a thousand words.' A marketing illustration needs to have a strong message to the intended market to make an impact. Most news indicates that all illustrators are different, so what are the various marketing mistakes they need to avoid when doing their work? This article will highlight some.
No smooth illustrations
Illustrations use more drawings than from just the imagination. However, there are many tools to make such marketing arts fine and smooth. People get attracted to fine finishes rather than rugged ones. Most young haven’t got commercial illustrators portfolio and would give up on the way and end up delivering unfinished work. For instance, the adobe illustrator will offer the simple and smooth tools you need to tidy up your work, but one must know how to use it.
Use of the wrong file format
Well, one would conclude that it's not worth spending a whole day designing a logo for a client and creating the best resolution only to download it in the wrong format. In fact, there are few high-quality formats that will be compatible with your illustration program without changing the resolution. Thus, it's crucial to understand the compatibility between the two documents, particularly for web purposes.
Using the wrong colors
Colors are very crucial in marketing illustrations. Suppose you want to make a logo or design for a coffee house and you use all yellow colors. Does it make since? People would expect more of a dark brown to represent the dark roasts of coffee; similarly, one cannot use purple to illustrate tomato juice. This mistake can cost a company great sales, time, and energy when they reject your work.
Not using swatches
While most young illustrators will try to build their own swatches to remain unique, this can use up most of your time and never achieve the best quality. The most popular illustrator software will have their own hues, skin tones, and color schemes. When used well, such capabilities will always give a unique outcome, so there is no need to create some from scratch. The experts advise that one can create color schemes that have never been seen before with such tools.
It's one of the popular mistakes young marketing illustrators make. If one is going to crop, the relationship between the image and cropping must be logical. Thus, one cannot crop more than 1/3 of the image; otherwise, it will lose meaning. Additionally, trimming also depends on the effect one wants to create in the illustration. For instance, one may decide to trim the lower part of a human portrait and leave the upper part with enough allowance from the image to the trim.
Illustrations are used in more than marketing setups and all need great creativity. As a rising way of marketing, illustrators must, by all means, produce classic work. A combination of great tools alongside creativity is what will give the best results.
This guest post was written by Elizabeth Phillips. She is a former web designer who is currently freelance writing. She enjoys reading and writing articles that have anything and everything to do with design. She can be found typing away on her laptop in Philadelphia, PA.
Web design is constantly changing as technology grows. Developments like fiber optics have dramatically improved Internet speeds - and faster speeds have opened up the possibility for high-tech innovations like parallax and 3D animation.
No matter how tech-savvy web design gets, some things never change. Even the most advanced designs still need to wow with the basics - colors, fonts and images. Here are a few tools that will help you balance high-tech with aesthetic and keep your design inspiration fresh.
Have a photograph you want to turn into a color palette - or just need to browse for some creative inspiration? Color Hunter can help you do both. Upload images to create custom color palettes, or search existing palettes by shade and theme. Save the ones you like to your Favorites.
There are tons of font databases that allow you to search for fonts and even find the closest match to an unknown style. But FontStruct allows you to create your own fonts - for free. Use geometrically shaped “bricks” to build your own font in a grid interface. Once you’re done, share your font in the gallery, where you can also see and download others’ creations.
Adobe Kuler is a free web tool that allows you to create your own palettes using a vibrant color wheel. Choose up to five shades on the wheel, and adjust hues on a slider. You can also explore existing color themes, including the most popular and most used. Even cooler? You can use the Adobe Kuler app and your iPhone camera to extract color palettes from your surroundings on the go.
If you have designer’s block and need to check out some finished products to get inspired, try StyleVault. The site showcases web designs from a variety of sources. You can search mobile, commercial, animated and CSS designs. You can also follow the portfolios of individual designers.
SwatchSpot is another great site for color inspiration. It has an incredibly simple interface - all you do is hit “Shuffle Colors” to come up with random palettes of six hues. You can lock in the shades you like and shuffle again until you find the perfect combination. Save your favorite palettes, download them to your computer or grab the color codes.
Like StyleVault, Web Creme features hundreds of pages of web design ideas. The only difference? Web Creme’s examples are organized by upload date, and there’s no real way to search through them. To make the most of this site, you have to be willing to sift through tons of examples to find your inspiration.
LogoPond is the mecca for designers looking for logo ideas. The site contains thousands of logos for a wide variety of brands and themes. You can browse featured, popular and recent logos. Filter results by designer, status and date of upload. LogoPond also features a forum for design discussion, questions and critiques.
Shutterstock is every designer’s best friend, with more than 30 million stock photos, illustrations and videos. But the site got even better in early 2013 when it released Shutterstock Spectrum. The tool allows designers to search stock imagery by color. Just choose your shade on a gradient scale, and refine by theme - like “forest” or “home.”
Designspiration is my favorite site to visit when I need a little creative stimulation. The site houses thousands of images, searchable by tags, categories and colors. Browse images of art, books, fashion, illustration, typography and more. Choose up to 5 colors and find images that incorporate them all. Save your favorites into collections.
TinEye Labs Multicolr Search
TinEye Labs Multicolr Search extracts color from more than 10 million Creative Commons images on Flickr, allowing you to search images by shade. Select up to 5 colors, and then adjust the hues using a color wheel. Easily change the color composition of your search by clicking and dragging.
What are your favorite online tools for design inspiration?
Elizabeth welcomes your feedback at email@example.com.
Lately everything Grunge seems to be trending. Everywhere I search online I find Grunge Photoshop Brushes or Grunge Textures. Check out the best of Grunge Art from the Internet:
Create Gorgeous Grunge Art with Creative Market, Pick Up These Awesome Items and Get Creative ASAP:
*Featured Image Source
There are so many interesting things you can do with text. Here is a collection of tutorials to create amazing text effects in programs like Photoshop. Once you have mastered these colorful and creative text effects, use them to create beautiful typographical art pieces.
Tutorial #1: Earth Design - Grass Text
Tutorial #2: Embossed Text with Metallic Glow
Tutorial #3: Spray Paint Text
Products You Will Need to Complete This Project:
Tutorial #4: Grunge Floral Text Effect
Products You Need to Complete This Project:
Make sure to share or link to the colorful creations you make using these tutorials, can't wait to see what you come up with.
I know what you're probably wondering...turn of what century? Well these particular designs come from a magazine published in 1901 and 1902 called Shin-bijutsukai.
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This magazine was a monthly publication featuring "various designs by the famous artists of to-day," and as you can see, the pages are filled with wonderful colors and trippy patterns. I don't know about you, but after looking at all of the nature elements in these designs, I feel like going for a jaunt in the park.
As we ease into the holiday weekend, it's starting to feel more festive than ever. Around this time, some people like to drive around and look at Christmas decorations. Internet nerds like myself like to browse around and see what awesome things people are creating online.
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When it comes to holiday patterns, there's lots of goodies to be found. Patterns are especially fun because you can use them as wallpapers or backgrounds or, heck, even as your own gift wrap. Some of these are just great inspiration, others are great foundations for your own designs, and all are sure to put you in the holiday spirit.
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The kitchen is one of the most active and important rooms within your house—one that gets quite a bit of attention when it comes to home makeovers. You’re in and out of the kitchen constantly. Between preparing meals each day or just grabbing a quick snack, it seems like you end up in the kitchen more than any other room. With this much foot traffic, it needs to be a room that looks decent and represents your home properly.
Lighting can play a big role in helping this come to fruition. Lighting also plays a big role in how your color scheme will set the mood for the room. Kitchens are meant to be inviting rooms—they entice the appetite and help you to relax and unwind from your day.
Let’s illustrate how light can play a role in making kitchens stand out.
Print design speaks to us. Posters, flyers, invitations, business cards -- they're tangible, nostalgic, and because we can actual touch the designs, extremely personal. So much creativity and ingenuity can be packed into an 11x17" poster, or a 2x3.5" business card, it's no wonder I can get lost for hours and hours looking at amazing designs.
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For your viewing pleasure, here is a selection of great print inspiration from around the web.
I have to say, when I've thought of Utah in the past, color was not a word that I would have associated with the hot, arid, and rocky terrain pictured in my mind's eye. That is until my introduction to the landscape photography of Jeremy Davies. Jeremy is one of the many fantastic photographers that work with us here at myPhotopipe, and his work brings depth and visual artistry to a landscape just as vibrant as his approach and technique. Jeremy has a way of interpreting what he sees and feels in the world around him into a tangible manifestation the rest of us can admire from a distance that's oftentimes otherworldly, yet connect with personally.
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Introducing you to the array of chroma Utah's eclectic landscapes has to offer seems like a natural progression in this budding love affair of colorful photography we're sharing. Allowing yourself to get lost in the escapism Jeremy's sensible, yet discerning eye offers will open you up to a plethora of possible color combinations when examining the color palettes of his photography.
Source: Jeremy Davies
A sunset photo of the Great Salt Lake. The posts pictured were once used as support for Saltar Resort, back in the late 1800's.
This guest post is written by Annie Josey. Annie is a blogger for Pegasus Lighting, a specialty lighting retailer committed to helping everyone have a positive learning experience in lighting. Annie is also a fellow color enthusiast, and has made it her goal to use lighting to brighten up the lives (and living spaces) of everyone she meets.
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Color-loving homeowners can have some of the most attractive abodes around. Their houses have vibrant front doors and their yards gush with lively flowerbeds. Perhaps they have colorful bird feeders hung from porches or trees, or bold mosaic tiles around swimming pools and along walkways. They outfit their decks with bright chairs and whimsical umbrellas to shade them from the sun, but what happens when the sun goes down, and all that lovely color falls into shadow?
If you’re one of these homeowners, losing out on all your favorite shades the minute the sun sinks down might seem tragic. But, with the right outdoor lights, you can keep your favorite colors looking vibrant AND compliment your décor with even more color.
Here are 4 ways to add to and enhance your yard’s hues with light: