Millions of pink Breast Cancer products get ready to take October by storm. The colors of awareness are popping up everywhere by any number of businesses large and small…

“Buy this pink product and all proceeds will be donated to breast cancer.”

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photos by me | The Human Bean donates all proceeds to the local hospitals on a certain day in October.

This might be one of the most successful marketing ploys of the twentieth-century. Why? Because people don’t mind contributing when they feel like they are getting something out of showing their support.

Take a look at the average consumer, who generally does not have or want to spend the extra cash to simply donate. Now they can donate and get something in return. Wouldn’t you much rather spend $8.00 on a pink water bottle than donate $8.00 directly to a charity? I am going to buy a water bottle anyway.

Embrace Activism Products specifically designed around Breast Cancer

The sheer number of charities asking for donations can be daunting. How do you pick one if you don’t necessarily have a sentimental reason to go with one or the other?

Being an average person and general consumer of every day products, I have no personal reasons to choose to financially support a cause. So unless someone asks me to donate I most likely wouldn’t think to donate if it wasn’t right in my face when I go to the store. But, since I’m there, I might as well buy the loaf of bread with the pink ribbon graphic promising to donate for me. I feel good about supporting a cause and I get my loaf of bread, everyone wins.

Simple Methods, Big Impact

A couple basic cause-based advertising models…

Spare Change: Asking customers if they would like to round up their purchases to donate the extra change to a certain cause or charity. Normally something at a grocery store, but you could use this on a smaller scale in almost any type of situation.

Color it Pink or add a Pink Ribbon: This is the biggest marketing scheme we see on a daily basis. Companies small and large use this method to generate awareness for their brand, products and the cause (of course). Pair up with a foundation or simply donate to local programs (organized charities, hospitals, groups) to draw in community members.

Small & Large Scale Business for Charity:

With October just a hop over the fence, there is ample opportunity to get in on it some way or another! From using the color pink and boobies in unexpected product design or creatively funny ads, it's a great way to step out of your regular routine and make a splash at it!

Products & Proceeds

Jordan "Think Pink" | Nike "Think Pink"

 

• Aluminum Water Bottle | Avon Bottle
• Brita | Nathan Hydration Bottle

Pink tortillas, El Rey tortilla factory (2009) 

Putting on events or being involved in events can get your brand out there in any number of ways...

Ladies Golf Breast Cancer Day at Jamberoo Golf Club. 

2011 Camaro SS Pink Breast Cancer NASCAR Pace Car

Penny Lancaster Pink Ribbon Walk 2011

Etsy...

I'm actually surprised at how little Etsy crafters have made for Breast Cancer Awareness Month and I'm even more surprised that more than half the crafters displaying content for sale, are not even trying to pull off donating proceeds or a percentage to some foundation or another...which would probably help their purchases. Maybe we'll see more pop up as we get in to October more.

• Bag by Pampered Knitting | keychain by BeachBMXDesigns
• cake pops by DaintyButton | bag & tote by Bagsmadetoorder

 

So is it wrong or right to run creative promotions and sell product based on Breast Cancer Awareness?

With October being the official month for Breast Cancer Awareness, there are plenty of opportunities to run a caused-based promotion with your small business be that an Etsy shop or physical business.

So morally, is this a bad thing to run a creative promotion or sell your products based around Breast Cancer Awareness? When it comes down to the dollar and the sense of it all -- what this has really done is create HUGE avenues to more regularly and more actively generate money and massive awareness for these causes. Think of how much more funds have been raised due to proceeds and percentages donated by businesses than before when people were simply asked to provide a dollar donation.

However funds are raised, the cause is important and breast cancer takes too many of our wonderful women. And as always directly donating to an organization is a great way to make a difference. Foundations such as the SUSAN G KOMEN - for the CURE provides tons of resources to understand Breast Cancer for both the diagnosed or if you just want to know more about it along with donating and finding things like races and events to be a part of.

What's the coolest breast cancer product or ad you've seen? 

If you are a Breast Cancer Survivor or know someone who has been diagnosed, what are your thoughts about businesses donating proceeds and percentages?

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For the past decade, the libraries we knew as children with the Dewy Decimal System and the Card Catalogue have been approaching the brink of extinction. We live in an era where the Kindle and the iPad challenge the need for physical books, and libraries and bookstores face the daunting task of attracting the readers’ attention just to stay in business.

From the sketchbook of, Kelcey Beardsley Portland, OR, United States | "Things found on restaurant napkins"

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Granted, those who are surviving have found some sort of niche to keep the interest going. For example, the bookstore Barnes & Noble has always had a sort of coffee-house atmosphere where people actually go to enjoy an experience. Amazon.com, already online and a threat to physical bookstores, quickly became a source for digital media along with its physical media. So, how about the local library? What has changed to keep it in the running?

From the sketchbook of, Kelcey Beardsley Portland, OR, United States | "Things found on restaurant napkins"

The Brooklyn Art Library is not exactly a traditional library, but more of a co-op gallery. It does provide a library-type experience, but with so much more. The library acts as a physical extension of Art House Co-op, a library featuring artistic talent from around the globe encompassed in sketchbooks.

Folding Sketchbooks - source

Art House opened its doors in December of 2006 initially as a pay-to-play gallery, but it didn’t do so hot. Scrounging for ideas to keep the business going, the co-op started the first ever, “A Million Little Pictures,” meaning a million photographs and one cross-country exhibition.

“A Million Little Pictures is a community-supported exhibition of snapshots captured around the world. By joining together thousands of specific moments to create a single immersive environment, A Million Little Pictures imagines a communal story from the images of our lives.” - arthousecoop.com (A Million Little Pictures)

The exhibition did okay, but it didn’t help fully support Art House’s gallery. The one thing it did do was give birth to idea of “The Sketchbook Project”—a traveling library of artists’ journals that is open to anyone around the world. The Art House gallery has had three locations and finally resides in Brooklyn, NY, as the Brooklyn Art Gallery—the home of many sketchbooks from around the World.

Art House Co-op & The Library

The library acts as the physical extension of Art House and is home to the Sketchbook Project. The walls are lined with shelves of sketchbooks from The Sketchbook Project. Visitors can check out a pile of books or simply peruse sketchbooks from around the globe. How amazing it must be to sift through so many varied mediums and talent.

The Brooklyn Art Library

Sketchbooks are individually catalogued and bar-coded so that they can easily be found (by artist name, location and theme). Authors can also choose to have their books digitalized, which means they are scanned and become available online at the Art House Co-Op online in their Digital Library.

The physical library is also a storefront for, you guessed it, sketchbooks, notebooks, art supplies, stationary and vintage trinkets.

From the sketchbook of, Jackie Mangione Williston, VT, United States | Storybook

The library’s purpose is to connect artists from all over the world and encourage the Art House community to interact with one another face-to-face, while showcasing members’ artwork to the local Brooklyn audience. The library hosts readings, discussions, workshops and performances. (source)

A West Coast US location may be opening up in the San Francisco area. Participants in the 2012 exhibition would be included in the launch of the West Coast hub.

The Sketchbook Project

When you sign up for participation in The Sketchbook Project you will get to pick from 40 themes. Themes are there to give you a little boost in the creative direction of your sketchbook and are not restricted to any specific rules. Basic participation costs $25 (USD). This gets you a sketchbook and helps in the expense of the entire project overall. Other optional expenses include requesting that your book be scanned for online viewing ($20 USD) and/or a Sketchbook Project t-shirt ($20).

From the sketchbook of, Gení§ay Aytekin Istanbul, Fatih, Turkey | 

From the sketchbook of, Jackie Mangione Williston, VT, United States | Storybook

I signed up for the Category, Monochromatic and plan to either stick with a single color in many different mediums to create my sketchbook artwork as a whole or use a different hue in single color creations for each page. I am considering a way to incorporate COLOURlovers color swatches.

From the sketchbook of, Jane Kim Los Angeles, CA, United States | Coffee & Cigarettes

Unique Folded Sketchbook - source

Take note that these sketchbooks are not restricted to the format of a regular book either. Creative foldouts, popouts and any type of mixed media is acceptable with a warning to adhere things strongly since these will be handled and viewed from people all over the world. Your book will be well traveled.

source

What a great outlet to work on your creative style and promote your name as a creative individual be it Graphic Design, Illustrative Design, Mixed Media Artist and any type of singular art such as drawing, sketching, painting, inking, stamping and so on. I am looking forward to participating and experimenting in varied mediums.

source

Apparently themes fill up fast with over 10,000 people in participation. You must sign up no later than October 31, 2011 in order to participate for the 2012 exhibition. Deadline to turn in your finished sketchbook is January 31, 2012 (postmarked by) and the Tour starts in April 2012.

The business card: Your most powerful self-marketing tool. From basic black and white to lavish die-cut, colorful pieces of art, they all do just about the same thing—they introduce and retain your personal or business brand. In some countries they are traded with no formality while in others they are exchanged with great ritual, you probably have at least two or three in your wallet right now, they are EVERYWHERE! Probably the single most used marketing tool in the world today, the business card has been utilized for centuries as a means of introducing oneself. So, how did this simple rectangular piece of paper come to infiltrate the business culture of today? (source)

This post made possible by Next Day Flyers, the online poster printing company offering fast turnaround times and amazing prices.

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Designed to catch your attention while leaving a lasting impression, billboards have an interesting place in history. From humorous to thought-provoking, they decorate our roadsides, draw-attention to our buildings, and often stick with us long after we leave them behind. So, where did these over-sized advertising tools find their start?

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(source - This is the only image available for this billboard)

Drive-by advertising has been around since the circus came to New York City in 1835. Early billboards were basically large posters attached to the sides of buildings. In 1889 the world’s first 24-panel billboard was erected, paving the way for what was to come.

McDONALDS Original painted billboard

Hand-painted billboards were created in large studios. The image was projected onto panels, outlined, and then painted on using large brushes and oil paints. After it was installed the artists would touch-up the paint where the panels came together.

COLOURlovers spend countless hours creating amazing Patten Templates using Seamless Lite. Today, we are happy to announce some amazing new feature updates to the in-site seamless pattern design process.

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Along with the new features, Seamless Lite has been given some big love and a smoother, speedier designing experience should be noticeable.

How-To: Custom Shapes + Shape Gallery from COLOURlovers on Vimeo.

How-To: Custom Shapes + Shape Gallery

"Save as Shape" Tool

You can now save individual elements using the newly installed “Save as Shape” tool. This will allow you to keep those wonderfully complicated design elements you have been creating for a single Pattern Template. Only NOW, you can re-use those awesome pieces in any number of Pattern Template variation by using, “My Shapes” located in your Shapes Library on Seamless Lite (when you are logged in).

 

 How To Use "Save as Shape"

In Seamless Lite, create a shape from multiple shapes using the preexisting shapes in the Shape Library. Select all layers that make up this custom shape. No need to group these either, when you save the shape as a single element it will automatically group it and give it the name you give your shape upon saving,

Select your shape layers and click, Save as Shape" in the layer tools area. 

Preview your shape element, give it a title, description if you want, tags and then Save Shape.

That simple! At this point, shapes cannot be shared with one another (unless you do that privately - it's your choice).

Shape Galleries: A Place to Show Off  Your Abilities!

A new gallery for all of your custom shapes, will be added to your profile page the moment you create and save your first shape with the "Save as Shape" tool.

 

Gallery element for your Shapes (above)

Gallery view of your shapes allows the same filter-view options as other creations on the site.

Each shape has its own information page just like the other creations on CLCOLOURlover.com. Everyone has the ability to LOVE, FAVE and SHARE this shape made by you! Additionally, you have the ability to download the .SVG file, located under the, made "with Seamless Lite" link and DELETE or EDIT the shape profile under the OPTIONS drop-down.

Shapes will also stream on to the homepage of COLOURlovers.com as they are being created. So let's see what you got?!

The Quick Response Code, better known as the QR code, has come a long way since it's start in 1994 as a tool for the automotive industry. This two-dimensional barcode was originally created for tracking vehicle parts and was ideal because it could hold a lot of information and could be read at high speeds (source).

(source)

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A basic QR code is not limited to, but generally made up of black and white square clusters, almost like a very pixelated looking vector image. It looks like a funky blob to me, but apparently it can do quite a few nifty tricks!

(source)

The Many Creative Uses of QR Codes

Because the creation of the smartphone seems to provide us with endless possibilities, it only seems natural that QR codes have become prevalent everywhere and used on everything. I've seen them used most commonly in magazine ads, mainly for website URLs or store locations. Upon scanning the QR code with my iPhone it takes me to Google Maps showing me their location nearest to me. 

We've known developer/designer Sahil Lavingia for a while now and have continued to be impressed with the apps and services he puts out. One app in particular we've had our eye on is his color app Color Stream, an iPhone app that helps create & save color palettes... Something near and dear to our hearts.

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So when the opportunity came along to acquire the app and provide continued color inspiration to the tens of thousands of Color Stream users, we jumped at the chance. And one of the reasons we made our iPhone app free is so all Color Stream users could switch over to our ColorSchemer app without having to re-buy anything. They'll be joining the nearly 100,000 users of the ColorSchemer app and can continue to get the updates for our top color app at no extra cost.

If you're a Color Stream user, now's a great time to join the family and get the free ColorSchemer app to continue to receive updates with the latest and greatest features and integration with the COLOURlovers community.

The Color Stream app was a well-designed and built app that worked great for creating palettes from scratch, or from a photo... but the biggest thing it was missing was an awesome community of creative people to share those palettes with, and now that's changing! We're excited to extend our community to more and more creative people and we look forward to even more inspirations that this growing and diverse mix of new users will create.

Download ColorSchemer for iPhone Now.

The business world of app development is huge. With so many tools at our fingertips, I am constantly discovering new apps. Be it for iPhone, iPad, iTouch, Android, Blackberry and so on, I'm sure you're all like me when find I would be lost without some of my favorites.

I'll be researching and picking (at random) an app I feel is worth mentioning each month. This month's selection is by Dear Future Astronaut AB and a bunch of fun so far. What initially caught my eye was their color-wheel style logo. I love the colors and layout of the finished infographic too! Very clean and fun to look at. Kudo's to the developers!

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PHOTO STATS APP - 1st Infographic Creator for iPhone.

If you use your phone to take a lot of your point-and-shoot photos, and you really like to take photos, this is definitely for you! I've recently been playing around with it and it's pretty fun! At a base, .99 - totally worth the fun.

photostatsapp.com

Using patterns in print design can really punch up a project. It's nothing new, but I'd like to point out a few different variations you might see as key benefits.

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Single Use Design Pieces

Simplify a project by using patterns. In this design, the abstract pattern with the perfect color palette, truly resembles a feel for the arts. It doesn't restrict the design to a certain type of art where the festival might cover anything from painting, sculpting, fiber arts and more. Using an artistically geared pattern keeps that visual open.

Print Magazine's, Color in Design Awards (2011) / Poster Design by Dave Whitley

Coordinating Design Pieces

Using patterns in coordinating print projects can easily lend a hand in matching sets of items such as wedding invitations which usually contain a main element, the invitation - plus response cards, enclosure cards, save the date cards and thank you cards. Not to mention possibly following through with the design on wedding day programs, seat placement cards, etc.

autumn textile by weddingpaperdivas.com

Reusable & Customizable Design Pieces

When working with products you want buyers to customize, simple two-color patterns make it easy to do so. This makes it a snap for you to go in and adjust the pattern palette before shipping a digital file or physical product off to a client.

Tea Invitation by FLIPAWOO (customizable pattern invitations)

No matter what type of print project you have, these are a few benefits to using patterns to speed up your design or business process, not to mention a great way to add a ton of interest in your work.

Using COLOURlovers Patterns in your designs...

Here at COLOURlovers you can download an .SVG file of your pattern designs as long as you were the original Pattern Template creator. Additionally, if you have Seamless Studio, you can export designs as: .SVG, .JPG or .PNG to be able to use in other graphics software for design.

The Giveaway - How to Earn Your $75

This is a random giveaway picked from those who leave a comment. You have two choices:

Link to and place an image of a project you have designed with patterns. This can be from a yesterday or today, real or fake and must be a complete looking project. Does it fall under one of the three examples above?

OR

Link to and place an image of a print piece or pieces (such as a wedding invitation set) you adore and think is a prime example of one of the above three examples.

In addition, I'd love to know why you like using patterns in your design or why you like seeing patterns in design.

Entries will be collected through Sunday, August 28th, 2011 (by midnight PST). 

Next Day Flyers, the postcard printing specialists will be providing gift a credit of $75 to the randomly selected winner!

***THIS CONTEST IS OVER***

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Businesses large and small have embraced big color full force. Commercial Artist, Chuck Anderson, is a Photographer and Digital Artist. He has been a unique resource for many businesses since 2004, breaking the rules and becoming a design phenomenon. In more recent years, you might have seen Chuck appear in interviews as the Windows 7 brand designer for Microsoft.

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'humanlike' - on Npandco.com

"I don't honestly think I ever actually decided to become a designer. I've just always been an artist - since I was a child. It's always been a part of me to create things." - interview from mocoloco.com

photos from interview with rapidgrowthmedia.com

What I've learned about Chuck is that he's just a regular guy and he was a regular kid (starting at 17) with a strong passion for creating, using color to the max and experimenting outside the box. Many interviews ask him how he got where he's at and he would answer that he still doesn't really know. From what I can see, hard work, being unique and obviously having a super cool personality has taken him a long way. We've pulled together some questions for Chuck that might help you, as an aspiring or even seasoned creative find inspiration and resources from. Enjoy!

The Interview

COLOURlovers: At the age of 17 you defined your image as NO PATTERN to give yourself some flexibility in who you were as an artist and what type of work you did. You are currently known for your freeness of style and expressive work with photography, light and color - do you still consider yourself as undefined as you were when you were 17 or 18?

NoPattern / Chuck: Yes and no. On one hand it's clear I've developed a distinctive style that I've come to be most recognized and hired for. I don't deny that, but I don't think it's in any way a bad thing. When I was just starting out at 17, 18 years old, I was so raw and completely still finding what it was I was going to be most drawn to, which meant a lot more in the way of experimenting. Now that I've hit a sort of groove and found what it is I'm generally best at, I just do my best to continually evolve that style and continue to develop it. However, the name NoPattern, at it's core, is the idea of always being in flux, never staying exactly the same and continuing to grow. I think that's something that I try to hold to in every project I do.