Colors meanings in anime


Anime is a Japanese film and series animation style, characterized by colorful graphic characters and fantasy or sci-fi themes, intended for children as well as adults. As a product of Japanese culture, anime has an intentional visual language, where every element has its meaning; it symbolizes something mystical or psychological.

 

 

When we are talking about anime, we are picturing characters with various hair colors and styles, so we were wondering if there is more into it as with other cartoons, if these characters represent something specific in Japanese culture.

It turns out that character's hair color is supposed to indicate a personality of the person and the role that it has in the series. For example, pink hair has been used for a very few childish characters, until the audience started to empathize with these characters, which made pink very popular anime hair color. It is still used for playful, innocent and silly female characters.

 

 

Blue hair color fits anime characters which are wise, intelligent and introverted, while green is used for active, exciting and wiggling feminine characters. Although, darker shades of green are still more typical of characters like blue-haired. Red-haired characters are typically the leaders, the loud ones and even rude to some extent. It reminds us of every silly stupid "speaking-without-being-asked" character we've seen.

Yellow hair is reserved for the most important female character in anime - most lead anime girls are blonde. Brown stands for the friendly, understanding, kind and everyday type of character. These are characters we often meet in the anime world. They are important to the series, but not the main guy. Often the guy's best friend or a love-interest of the main female character.

Black hair is used for most of the characters, as it is typical Japanese hair color. The brighter color is used to describe the character, the more down-to-earth he is, enlightened if you will. Darker colors are more "in the moment" kind of guys. Extremely bright colors, as well as white, can navigate towards more magical and exotic beings.

 

 

Seeing how these patterns of using color in art and media are reoccurring in Japanese culture of anime films, and comparing the color meanings to previously explored color psychology, we can see many overlaps. Green will always be goofy, blue trustworthy and red flammable, but Japanese wouldn't be Japanese if they didn't add a special spice of magic and surrealism in their color palette :)

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Blue is the warmest color, yet the most difficult to find


Blue is, besides green, the most frequent color we see in daily life. It is the color we see when we look at the sky and sea, yet it is still very difficult to find in nature. There are very few things in nature that are actually blue.

 

Science is telling us that what we see as the sky is light coming through layers of the atmosphere, and even though we perceive it as blue, it has no actual color pigment. Sea, on the other hand, is often seen as blue, and this happens because of the reflecting nature of the water - and what water reflects the most is the sky.

 

 

The tendency for blue to appear in animal pigment is super rare. Plants can produce blue pigment because of anthocyanins, while animals usually do not have chemical compounds to color them blue. The phenomena of some animals being blue comes from some structural effects such as selective reflection - which doesn't make them have blue pigment, only that we are able to see them as blue.

 

For example, blue jay, a bird which produces so much melanin that it should be black, yet because the air sacks among it's feathers captures light, the bird looks blue to the human eye. Even though these species are super rare, there are a few examples of blue in animals such as moon jellyfish, blue butterfly, peacock and blue eyed cats.

 

 

Among human beings, blue eyes are much more rare than brown, which makes them popular. Although, here it is also the case that there is no blue pigment, only melanin which determines the color of the iris depending on the amount of it's presence. Also, it is interesting that humans can be born with blue eyes and then while they're growing up and producing more melanin, this color changes throughout lifetime.

 

Melanin is produced in the iris to protect the eye from UV radiation and high-energy light. This is why, however beautiful, blue eyes are much more sensitive to daily light than any other eyes.

 

 

Blue is one of the primary colors, so we cannot create it by mixing other colors. Blue pigments are made from minerals, which are crushed and ground into powder and then turned to paint. Even though it doesn't naturally appear as a pigment in living creatures, it still is one of the most popular colors in visual art, fashion, interior design and it awakes inspiration among us every day.

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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A contrast worth billions


In our previous blog post, we were talking about the importance of using certain colors, color theory and color psychology, as well as why some color combinations are more pleasant to the eye. Today, we will explore one of recent history's most famous example of how colors are used to communicate within an art piece.

 

A painting we are referring to is, of course, Mark Rothko's "Untitled (Yellow and Blue)", a piece of art which value reached $46.5 million at Sotheby's auction in New York. Painted in 1954, this art piece is called "unequivocal masterpiece" by Sotheby auction house.

 


“Untitled, (Yellow and Blue)”, by Mark Rothko as found on http://news.bitofnews.com/rothko-painting-yellow-and-blue-sold-for-46-5-million/

 

Significance of the work of Mark Rothko is his astonishing understanding of colors, beauty of the contrasts he used, as well as gradient of colors in his paintings. "Yellow and Blue" is particularly interesting for us, as it is a perfect example of the effect a good color complement achieves in the eye of the viewer, and remember the previous article - Marge Simpson and Joy (Inside Out) - their skin colors with the colors of their hair balances their characters and gives them visual personality.

 

Through oil paint on canvas, one could say Mark was speaking about his philosophy and psychology of his method. So, for "Yellow and Blue", we can now picture a character that he would describe, a personality. Given how yellow is the dominant, energetic color, blue is contributing to the painting by balancing it out, but not taking over anything that yellow was meant to tell us.

 

An example of gradient he used in his work - his "Orange, red, yellow" - has been sold for $86.9 million, which was the highest price ever for a piece for contemporary art. This piece, painted in 1961, shows the artists deep understanding of color meanings. Looking at the composition of the work, you can feel variety of emotions, just as you do when you look at the setting sun, which shades exactly he used for this piece of art.

 


Rothko's "Orange, red, yellow" as found on Wikipedia https://en.wikipedia.org/wiki/File:Orange,_Red,_Yellow.jpg

 

This famous and very expensive contemporary artist ended his life in 1970. His work has been auctioned and sold for billions of dollars years after his death. He is now labeled as one of the most successful artist of the 20th century, and maybe one of the artists who explained best the color philosophy. His communication is purely explained through colors, shapes are there to support the expression of shades and they are not interfering with the whole composition. A true color lover, we could say.

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Why are the Simpsons yellow?


As a child, I thought that our favorite characters, the population of Springfield, were chosen to be yellow to imitate the skin color for some reason. But seeing how quite many cartoon characters such as Sponge Bob, Pikatchu, Vinnie the Pooh, Tweety and even the screen Minions are chosen to be yellow as well, it got me thinking what is this really all about.

 

Why are they all yellow?

 

Vinnie the Pooh, for example, was created after a real bear, in combination with an actual yellow teddy, so he as a character had a color chosen for himself. Minions are yellow because they reminded the creators of the kinder egg toy keeper.

 

But, what about the others? The color theory says that yellow is instantly recognizable color, the one which draws most attention. The creators of animated films have been using this color throughout cartoon history, either for the main characters, or for something in their direct surroundings.

Yellow is one of the primary colors, in company of blue and red. But the model important for our animations is RGB model - red, green, blue. Yellow is now complementary to blue, which means that when we combine blue to yellow on screen, we get pleasant visuals. Sponge Bob's background, having him be in the sea, matches his own color perfectly.

 

Getting back to the Simpsons, these yellow characters are put in a very colorful surroundings, the palette of the whole show is in fact very rich. Color pink is used a lot, even their house is pink, since in the original primary colors palette it matches yellow, but the color blue is also used for outdoor scenes and this goes great with yellow in the RGB model. The contrast of colors is an important tool in animation.

 

Originally, when The Simpsons were created, the designer chose to color them yellow, to make them instantly recognizable and different from other TV content on the screen. Why is yellow so instantly recognizable? Science says that yellow is the most visible color on the spectrum, it is used to drag attention efficiently, like the color of pollen or a taxi :)

 

Color psychology considers yellow a happy, goofy, warm, optimistic color. Taking a look at the Inside Out characters, Joy combines the most pleasant colors, but also in combination with blue hair.

 

Yellow is a good color, but keep in mind that it works best when you combine it right.

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

Read the full post

6 Tips For Matching Wall Colors With Your Home Furniture


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Walls occupy the largest chunk of a house. At any given moment, walls are always visible and present to give a house its character. Wall decoration is thus pivotal for achieving the desired mood within the house. Matching the right walls colors with furniture is an art that is central to home decor. Depending on the colors and patterns you choose, wall decor can:

  • Give the room a desired ambiance
  • Remove monotony and blandness in the house
  • Exhibit a unique artistic character

 

Selecting the Right Fabric

Furniture upholstery is crucial when decorating the house. The right fabric can determine how elegant the house looks. Upholstery fabric should generally be selected with consideration of practicality and functionality. For instance, you do not want to go for silk or velvet choices if you have kids and pets in the house. Strong fabric that is durable would be appropriate instead.

It is important to know that matching colors with your furniture is essential in achieving the various home decor effects. Here are some key tips for matching wall colors with home furniture.

Gray

Gray is a solid choice for walls and home decor as it is very receptive to art and decoration. This color exudes indifference and neutrality. Decorating gray walls is quite easy as the bland effect it has acts like a canvas. You can thus use almost any fabric and furniture with gray without giving the room an odd look.

Blue

 

There are many shades of blue and they all give an effect of relaxation. Blue walls are best used in the living room where there are gatherings most of the time. When it comes to decorating blue walls, furniture that has green, mustard, pink, and other vibrant colors is the best.

Pink

Pink is known as a very vibrant and affectionate color. The color has a generally calming effect and it is delightful to look at. Pink walls are perfect in the bedroom but they can also be just fine in the living room. White, gold, or powder rose furniture blends perfectly with pink walls.

 

Green

Green is found all over nature. The color is relaxing, refreshing, and it is the perfect choice for expressing composure and serenity. The color is thus great for the living room, study and even bedroom. Green walls are perfect when they are accessorized with pink, red, blue, white, off-white, or gold furniture.

Orange

Even though orange is pretty uncommon in houses, this color is a very artistic alternative. Orange is the color of sunshine and thus gives a mood of heat and aggressiveness. Orange walls are excellent in the kitchen. Furniture that comes in teal, brown, turquoise, green or white is perfect for complementing orange walls.

Red

Red is a color that expresses passion and energy. You can generally expect the color to elevate the state of any emotion. This color is thus quite tough to accessorize but furniture that is either white, pink, green, gold and a few other bright colors is perfect for complementing red walls.

In summary, the above tips will work for any house. It is however important to note that the different color shades have varying effects. When decorating the house with fabric, it is important to consider allocating enough time for research in order to pick the best colors that work for you.

 

 

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Colors and brand personality


The effect that each color has on us depends mostly on personal experience and association an individual has about the color. We already know that colors symbolize different abstracts from culture to culture, but on top of that, there is a personal psychological level which is a non reliable factor when we're choosing the brand color.

When we're thinking about branding, there is so much to consider depending on the product we're designing the brand for. True, a lot depends on the visual aspects of a brand, but we shouldn't forget everything else in order to make a harmonic holistic approach to the brand personality. Things such as the certain smell we use for the shop, texture, patterns, customer service, music. So besides what the color represents, we should think about whether it fits what we sell and does it match everything else in the brand?

 

The role color holds in the brand identity is to make it easily recognizable, which is of great importance to the consumerist brain. Another thing to consider is which colors our biggest competitors use and how can we help the customers make an easy differentiation between the companies. Although, this is not always the right way to go when creating a brand. For example, both Twitter and Facebook use the color blue, and they are both social networks. The reason behind the color they chose is in fact very practical - since using these platforms requires spending time looking at the screen, they chose the color which is most comfortable to the eye so their users can spend more time on the network.

To think like successful brands, we need to think about our consumers, and not about the colors themselves. First we need to know what kind of emotions we want our customers to feel when using our product or service. What do we provide for them? Comfort, pleasure, confidence, excitement?

 

There are five dimensions of brand personality: blue for honest, welcoming, sentimental and friendly feeling; red for exciting, bold, creative and independent; green for reliable, successful, confident and smart; purple for elite, feminine, pretty and sophisticated; yellow for tough, outgoing, strong.

 

What do you want your customers to feel when they buy what you sell? Find the dominant emotion and focus your brand around it - think about practical factors and how to match every aspect of the brand with the color you choose.

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

Read the full post

Red - the color of love and death


From the earliest cultures, colors have had their symbolic meaning. What they represented and the way they were used in cultural ceremonies varies from culture to culture, and was changed throughout history. Mystic meaning of colors often originates from religious, spiritual, social and historical events.

Red is the color human eye sees in the setting sun, fire, blood, sweet fruit, and it is also the color of human heart - which was treated differently in cultures which practiced human sacrifice.

 

The color red is known to be the color of love and passion in Europe and North and South America. Red is the color we use to celebrate Valentine’s Day, color of roses, candles, balloons we express our deepest feelings with.

 

Meanwhile in Asia and Africa, different cultures use the same color to express a variety of symbols. If we take a look at India - in Indian culture red represents various things: fear, wealth, purity, love, marriage, beauty. If a women is wearing red henna on their hands and indoor, they are telling us they are married.

Nearby, In China, red represents luck and fertility. During the celebration of Chinese New Year, they distribute small red envelopes to share good fortune. Women also wear red during their wedding day, as they connect it with fertility.

 

People of Thailand see red as the color of Surya, the sun god. In Thailand, every day is represented by color, and red is their color for Sunday.

 

Orthodox Church, for example, uses the color red to mark certain dates in the calendar, which are reserved for celebration of an important saint, and on that day, out of respect, people are not meant to perform chores in the house.

In some African cultures, red stands for death and grief. In Nigeria and South Africa, it symbolizes violence and sacrifice. Red on the flag of South Africa shows the violence during the fight for their freedom.

 

Now we see that some cultures particularly use red to mark the days for resting, praying, showing respect for the spiritual forces, while others, with more violent history, connect red with blood and rebellion.

Either way, red is the color that we'll always connect with something powerful and strong, the color which tells us to pay attention, be precocious and stop at the traffic sign.

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

 

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Psychology of colour and it’s important in your website design


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Psychology of colour

Psychology of colour relates to persuasion and so it can be a very important aspect of marketing.

Even though colour is dependent on personal experiences of people however, colour perceptions of people have rather messaging patterns. It is found that about 90% of snap judgements can be based on colour alone. Another study found that the relationship between brands and colour depends on the perceived appropriateness of the colour being used for the brand. The purchasing decision is greatly affected by colours because they affect how a brand is perceived. So, colour will play a very important role in deciding whether your product is liked and bought by your customers or not.

 

Different colours mean different things and they are generally associated with different meanings for different people. For example, red is often associated with your body and it means physical courage, strength, warmth, energy, basic survival, stimulation, masculinity and excitement. It may also mean some negative things like defiance, aggression, visual impact and strain for some other people. It is a powerful colour.

Importance of choosing a good website builder template

It is very important to choose the right website builder template because the template is the base of your entire site. Website builder templates are designed by keeping in mind the psychology of colour. Depending on your brand and the perceived image of your brand, it is important to keep the design and color choices in mind. The colours of the template should match with your brand. Making the right colour choices can help to convert more clients for you.

If you have tough competition and you want to differentiate from your competitors, your website can help you to do that. It is possible to use colour to achieve that goal. Colour appropriateness is far more important than the colour itself and you will need to remember that while creating your website. The colour should complement the image your brand has and what your clients and customers think about your brand. If there is a mismatch between the perceived image of your brand and the colour you use in your website, it can work against you and may shoo away customers from your product.

According to research done by different researchers there may be different dimensions of the brand personality and the colour will vary accordingly. For example, the blue colour may mean sincerity, down-to-earth, honest, wholesome and cheerful products whereas yellow and its shades may mean outdoorsy, masculine, western, tough, and rugged.

If you do not know colour psychology and do not know how to match the colour which your brand, it is always better to buy a good website builder template which is designed keeping in mind the colour psychology. If you are not doing that, it means you’re not only losing possible clients and customers which you could have achieved without doing anything else, but you are also forcing your prospects away from your products. Just find out the right website builder template for you from popular and trustworthy sources like Best10WebsiteBuilders and others and see how the psychology of colour can help you to get more business.

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Selection of Colors based on Page Layout


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There are different principles when choosing a color scheme. Based on these you can put together color combination for any type of website. It is essential to know the purpose of the website right at the start. It’s obvious that you would pick different colors for outpatient clinic, for a restaurant etc.

 

Proven color combinations

The basic know-how of every designer is the ability to sense which color scale to apply when creating a website. There is a large number of variables involved in the website building process which can limit the designer’s creativity. One of the factors mentioned previously is the purpose of the website. There exist proven color combinations in this regard. What does it mean?

 

That they simply fit together.

 

On the one hand the individual colors and shades blend in. They may be monochromatic or complementary; or opposite. Simply these are any colors which fit into standardized color schemes.

 

On the other hand there are color combinations that users subconsciously associate with certain type of industry. Furthermore, the right selection of colors increases the click rate and page conversion.

 

As such color combinations are universal for certain website types, they became a guide or an aid for designers. Why to think of something that has already been invented and already brings the results?

 

Why all medical websites are white

Proven color schemes become a must-have for specific types of WordPress templates and websites. The associations these colors invoke for the users are the reason why these color scales can be recycled and repeatedly used for the given industry. And these color combinations will never go out of fashion.

 

White color will always be the designer’s first choice for creating medical websites, websites for doctors or dentists; because it is associated with the cleanliness, airiness and sterile environment (which is characteristic for hospitals etc.).

 

In addition, white color is absolutely perfect for any minimalist business webpage.

 

 

Also, it is not accidental that you come across a blue color whenever you open a bank or insurance website. Blue color (especially in dark shades) combines respectability, reliability and strength - the attributes that clients expect from financial institutions. But also from companies. Blue color will therefore always be a good choice for corporate websites and for Directory portals.

 

 

Analogous to white or blue color, there are also other colors that call up certain associations. Green color is related to environment or healthy lifestyle websites, black color to luxury product pages and so on.

 

How to choose the right color for the layout

Another factor that affects the use of a particular color scheme is the template layout itself. Not all the color schemes can be used universally for each layout type - the arrangement of individual elements can limit the color selection.

 

There are 2 completely different approaches to layout creation - Grid layout (or Card design layout) and Broken Grid layout.

 

Grid layout allows you to experiment with images

When working with Grid layout, you can choose from several color scales depending on the website type. For the presentation and business websites you can use more bold color combinations and shinier shades.

 

Apart from presentations, Grid Layout is often applied for websites with large amount of photos and content, such as portfolios, blogs and case studies.

If the Grid layout is used for portfolio, website color scheme should be simpler. Images in portfolio are highly colorful. Neutral colors should be used as a base, so that portfolio items can stand out. Thanks to simple colors it is possible to add and combine different photos - both color and type. Beware, however, of their composition.

You have to anticipate when using Broken Grid layout

Broken Grid layout is a new approach that violates the rules of organized boxy layout design. Since the main principle of Broken Grid layout is seemingly random placement of elements on the website and their overlapping, the selection of right colors is essential.

 

Therefore we recommend to sensitively consider color scale and ask yourself if it is suitable for this layout type. Will it visually fit together with other graphic elements, embedded pictures or typography?

Source: Multimedia Guides in Culture.pl

 

Where to find inspiration for your next website?

Even though design blogs and portals can be a good source of inspiration for color scale selection, WordPress themes as such often use proven color combinations therefore can provide useful guidance too. It requires some sense for colors, but remember that sometimes less is more, especially if you’re a beginner.

 

You will certainly pick your design WordPress template from 70 unique business and directory templates made by Ait Themes.

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Assessing Threat Levels by Colour


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If it was a Jeopardy question, would you be able to identify the present status of the national terrorist threat level without guessing? That’s what we thought. As presently configured, this color-coded warning system seems to have all the gravitas of the flag rotation at the beach that advises of strong undertow or the presence of too many jellyfish in the water. Actually, the resemblance is uncanny. Each has a five-color system that seems to randomly land on a selection depending on what a lifeguard or the Director of Homeland Security had for breakfast. Is it time to simplify our terrorist warning system from five flags to three?

 

The History of the Flag System

 

Color has a powerful influence on humans, shaping our moods and having a larger than you might imagine effect on your personal opinion of any particular day. In the wake of the terrorist attacks on the World Trade Center in New York on September 11, 2001, officials in the newly created Department of Homeland Security decided a color-coded system was the best way to gain the attention of the average citizen, enabling them to discern at a glance the prevailing overall threat level, ranging from Green for “low risk of terrorist attacks” to Red for “severe risk of terrorist attacks.” In the near two decades since its establishment, the Threat Level Advisory System has been adjusted 17 times, the last in 2006 when it settled on Yellow, a “significant risk of terrorist attacks.”

 

Recently, the Homeland Security Advisory Council decided there might be a few too many flags and they may drop the bottom two, presumably on the theory that there’s a good chance we’ll never have a “Low” or “Guarded” state of affairs again. We can look to Israel for guidance here. Think they ever let their guard down? We’re guessing not. And presumably, five flag colors upon which our life depends is deemed more than the average citizen can keep up with

 

Stay Out of the Water and Watch for Madmen in Trucks

 

Homeland Security Secretary Janet Napolitano received the bad news from her council in the form of an official letter describing the current public indifference and lack of confidence in the Threat Level Advisory System. Though some panel members were in favor of scrapping the colored threat system entirely, the current non-binding recommendation is to move to a simplified three-color system that includes:

 

Yellow: A “guarded” state in the nation that urges all citizens to assume “standard” vigilance against potential terrorist action. This would be the new lowest threat level.

 

Orange: An “elevated” suspicion level in which protective measures are implemented upon the basis of specific information regarding a terrorist plot. An example - Johnny Jihad gets on Facebook and threatens to blow up the Super Bowl.

 

Red: This “high” alert level is intended to exert maximum protective measures against an ongoing or imminent terrorist action.

 

Keep the Politics Out

 

One of the compelling reasons to change the color-coded threat system, according to the council, is a recent revelation in former Homeland Security head honcho Tom Ridge’s book, The Test of Our Times, that members of George W. Bush’s cabinet urged him to increase the national threat level in the days leading up to the 2004 presidential election, theorizing that the move would go a long ways towards securing a second term for the sitting president.

 

Obviously, this kind of political chicanery doesn’t do much to increase public trust. Now the politicians at Homeland have decreed that the new system, “for reasons of public credibility,” won’t be politicized. They go on to assure us in the most insistent of terms that the new threat level will be changed only when public safety and security compels it. Riigghht. We'll believe it when we see it.

 

The Bottom Line

 

Ultimately, the world is a squirrelly place; it doesn’t seem we’re safe online or off. For the former, there are legitimate security steps you can take to protect yourself. With the latter, it may very well make all the sense in the world to simplify the Threat Level Assessment System, but the way to gain credibility is not to claim there will be no politics involved. That’s an insult to Americans everywhere. Of course, there will be politics involved. Politicians can’t help themselves. The best we can hope for is that, along the way to politicizing this new system, they might inadvertently do a good thing for the rest of us.

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