Colors meanings in anime


Anime is a Japanese film and series animation style, characterized by colorful graphic characters and fantasy or sci-fi themes, intended for children as well as adults. As a product of Japanese culture, anime has an intentional visual language, where every element has its meaning; it symbolizes something mystical or psychological.

 

 

When we are talking about anime, we are picturing characters with various hair colors and styles, so we were wondering if there is more into it as with other cartoons, if these characters represent something specific in Japanese culture.

It turns out that character's hair color is supposed to indicate a personality of the person and the role that it has in the series. For example, pink hair has been used for a very few childish characters, until the audience started to empathize with these characters, which made pink very popular anime hair color. It is still used for playful, innocent and silly female characters.

 

 

Blue hair color fits anime characters which are wise, intelligent and introverted, while green is used for active, exciting and wiggling feminine characters. Although, darker shades of green are still more typical of characters like blue-haired. Red-haired characters are typically the leaders, the loud ones and even rude to some extent. It reminds us of every silly stupid "speaking-without-being-asked" character we've seen.

Yellow hair is reserved for the most important female character in anime - most lead anime girls are blonde. Brown stands for the friendly, understanding, kind and everyday type of character. These are characters we often meet in the anime world. They are important to the series, but not the main guy. Often the guy's best friend or a love-interest of the main female character.

Black hair is used for most of the characters, as it is typical Japanese hair color. The brighter color is used to describe the character, the more down-to-earth he is, enlightened if you will. Darker colors are more "in the moment" kind of guys. Extremely bright colors, as well as white, can navigate towards more magical and exotic beings.

 

 

Seeing how these patterns of using color in art and media are reoccurring in Japanese culture of anime films, and comparing the color meanings to previously explored color psychology, we can see many overlaps. Green will always be goofy, blue trustworthy and red flammable, but Japanese wouldn't be Japanese if they didn't add a special spice of magic and surrealism in their color palette :)

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Things Designers Should Use In 2018


I love designers. It’s a strong statement and I can shout it out in front of millions of people, probably WordCamp will be one of the best places to do it. They do a fantastic work in a very difficult, competitive environment.

There are many tools designers as well as developers should use in 2018. They should not need to start from zero to build any new project. Especially when it comes to a huge project like building a directory website, ListingPro got your back.

Also there are multipurpose WordPress themes which are excellent and website builders that are doing a great job.

Below we wrote about almost 30 web tools and services that are effective, fast and wallet-friendly.

 

ListingPro - #1 WordPress Directory Theme

With customers from over 170 countries, prizes as the No.1 Best Seller in 2017 and 5-stars support, ListingPro is absolutely the best WordPress directory website you can get. No additional plugins needed for the basic features and there is no need to have special knowledge. Anybody will benefit by having a ready to go package to launch its own directories like Yelp, Airbnb, Capterra and other directories. Some of the biggest names in the hospitality industry is using this solution.

Their website is super simple, yet packed with the most important info. You will find more than 30 case studies with real examples of directories built with ListingPro. The features page includes more than 40 important things that this WordPress theme can do for you.

If you are looking for a feature or design elements that is not available with the purchase, they do offer customization service, so reach out to their team for a free quote.

The pricing for the basic license is $69 only and you get everything you need. Launch your directory website and start monetizing right out-of-the-box.

 

Userfeel.com | Test any Website or Mobile App‎

Userfeel is an excellent usability website and mobile app test service that is different from A/B testing and heatmaps. Here you will get impressions from real life testers that you will use from the vast network created by Userfeel. You can even add your testers to the project. Testers can be selected from various criteria like age, gender, country, web experience and language.

Userfeel is great for website owners, it is used by web designers, web developers, internet marketers and web consultants who want to open their eyes to the real world of their site's or internet market's users. It’s a good service for pretty much anyone who wants to be sure that his website is offering its visitors the experience they want to have.

A great feature that is making Userfeel even more powerful is the fact that they are working with over 20,000 testers that speak 40 languages. You can test any website in any language and you can ask testers to provide comments in your language.

For $49, the price per desktop test session, you will get a video with voice comments, you will see the tester movement mouse and the written answers to the questions you have provided when launching the project.

 

DealJumbo - Discounted design bundles with extended license!

Dealjumbo is a place where you can find exclusive deals for designers, developers, and pretty much all kind of web professionals. They offer incredible bundles for great prices. Their prices are awesome, the amount of money you save is remarkable and can help you big time in your projects. If you lower your costs you can lower the bid for a project and win it. Think about it.

On their website, you will find everything you are looking for: premium fonts, beautifully designed graphics and more. There is an on sale section and a freebies page, check both of them. You can download 1580+ free fonts & graphics. All comes with standard commercial license.

 

Brizy - Creating WordPress pages should be fast & easy

Forget everything you knew about building websites without skills and effort. Brizy is the best visual WordPress page builder on the market, transforming the user into a professional in an instant. Anybody can now create gorgeous websites that are a perfect fit for their needs and all of that in less than 1 hour.

The Brizy WordPress plugin comes with 150 excellent predesigned blocks, 4,000 icons, and options that are there for you but are not being put all in your face to complicate things. The interface is super simple to use and intuitive, being your close friend from minute 1.

Brizy is free, can be tested right now on their website and the pro version will be packed with even better things.

 

Deeezy.com – Freebies for web designers

With almost 550,000 downloads, Deeezy is a major web design deals where web professionals will find awesome premium fonts, mockups, bundles and much more, everything is hugely discounted. You will get an extended license, that means you can use the items for unlimited commercial projects.

Check Deeezy and get free and premium fonts and graphics.

 

actiTIME

actiTIME is a powerful time tracking software loaded with strong features: simple time tracking, work scope management, project cost control, leave time management, time billing reports and others.

Create project scope, assign tasks to your team, record work hours and keep everything on track with the insightful data.

The 30 days trial lets you test all the features, try it.

 

 Notism - Design & Video Collaboration for creative teams

Notism is a simple collaboration tool, yet very powerful, which includes video collaboration if needed. You can communicate via notes or sketches right on your uploaded work; share, review and sign-off visual content right where it makes sense and much more.

The price starts from $9 per month and it includes 5 projects, 5 collaborators, 10 archived projects and 2 GB space. Collaborate with easy, use Notism.

 

Goodie website - Get your website designed and coded by professionals from only $999

Goodie is a professional web development service which will get your website designed and coded by professionals from only $999. The results are outstanding, discuss with Goodie experts for your next project.

 

Codester.com - Buy Code, Scripts, Themes, Plugins and more

Codester is a huge marketplace where web professionals can buy and sell scripts, app templates, website themes, plugins, and graphics. Everything you need can be easily found on the website.

Always check the Flash sale section where items with huge discounts are being sold.

If you want to make an extra income, sell your items on Codester, they don’t request exclusivity over your products.

 

Designhooks- Free Resources for Web Designers & Developers

Designhooks is loaded with awesome free stuff for web designers and developers. The website is very well structured, items being easily found. There are PSD Mockups, Sketch, HTML templates, WordPress themes and more.

Come and get all you need, it’s free.

 

Uncode - You deserve a stunning website

Uncode is a pixel-perfect WordPress multiuse theme which you can use to build unlimited websites. It is loaded with layouts, icons and all the features you can think of. The drag and drop Visual Composer will help you build stunning pages, you don’t need to write a single line of code.

 

Pixpa – Portfolio websites for creatives

Pixpa is a powerful portfolio website builder with integrated e-commerce. The drag-and-drop builder is making wonders in terms of ease of work and functionalities. Everybody can use it without having any coding skills or experience.

You can try it for free for a period of 15 days to test all the features.

 

Format – Free Website Template Using Bootstrap For Portfolio

Format is a stunning free website template that can be used to create your next portfolio website. It is a perfect fit for designer, web studios, and agencies, with a gorgeous design and useful features. Check the demo and use it in your projects.

 

ContentSnare - Gather Content From Your Clients Without The Hassle

Chasing customers to send the content is a demanding and time-consuming task. Content Snare can do that for you in a few steps so you can focus on the work. You create “requests’ with all the piece of information you need from the client, you set a due date and a follow-up schedule and the rest is being handled by Content Snare. When the customer will send the content, you will be immediately notified.

The pricing starts at $29 per month.

 

uSocial.pro

uSocial.pro is a convenient builder of “Like” and “Share” buttons for your website. More than one hundred button designs with hover effect and counters will help you find a perfect match for any page. uSocial buttons are mobile-friendly and make it possible for your followers to share interesting content with their friends through Viber, WhatsApp, Telegram and SMS in one tap.

 

Instant Logo Design

Whenever you want a beautiful logo in seconds and you want a budget-friendly solution, Instant Logo Design is the perfect software to help you. You simply enter the business name and you will get several options to choose from. The pricing starts at $29.

 

uCalc

uCalc.pro is a service for creating custom calculators that need no coding skills. You can use a ready-made calculator template or show your creativity and make it from scratch. uCalc has many benefits: convenient editor of calculator fields with various design settings, all kinds of available fields (text, number, checkbox, radio button), contact data collection,  SMS and email notifications, PayPal invoices, and even more.

 

Inkydeals

InkyDeals is a powerful name in the design deal industry, being loaded with awesome, hugely discounted items. There are great bundles to get, gorgeous graphics, WordPress and Photoshop items and much more.

Always check the free deals and Best Deals section, great stuff can be found also there.

Subscribe for the daily newsletter so you can know what new deals are available.

 

Crello

Crello is a powerful visual editor that you can use to create gorgeous graphics, everybody can be a designer with this tool. It is packed with 60 million photos, 12,000 templates, 33 design formats and 12,000 free photos and vectors. Try it.

 

MailMunch

MailMunch will help you convert your website visitors into customers, subscribers, and long-time readers. The powerful built-in editor will help you create and customize gorgeous forms that will attract your visitors and convert them.

Start with the free forever plan and upgrade it when needed. The premium plans start from $15 per month.

 

Elementor

Elementor is the Number 1 WordPress page builder with more than 900,000 users. The builder is lighting fast and can be used with any template you have installed and even if you change the theme, your designs will stay in place.

Try it and you will never let it go.

 

Controlio

Controlio will help you monitor employees PC activity from anywhere. You will have real-time surveillance, screen capture, key logging and you will always know what apps and websites are being used.

The software can be used for employee monitoring, insider threats, and productivity optimization. All of that can help any business to grow.

 

UptimeRobot

UpTimeRobot is a service that will check your website downtime every 5 minutes (free plan) or every 1 minute (premium plans starting from $4.5 per month, billed annually). You will be notified very fast via e-mail, SMS, Twitter, Slack, HipChat, Telegram, push and web-hooks.

Never let your website stay offline.

 

InvoiceBerry

InvoiceBerry is an online invoicing software for small businesses, sole traders, and freelancers. Business owners can sign up within 2 minutes and start sending their first invoices to clients. The pricing starts at $15 per month.

 

StickerYou

If you’re looking to create custom vinyl stickers, labels, decals, or other sticky products to market your brand, StickerYou has you covered. You can print any size, shape, and order quantity with StickerYou. Our products are perfect to hand out at events or sell to make extra money.

 

Foxy.io

Foxy.io is a powerful and complete cart and payment page. You can use it to sell physical products, digital products, subscriptions, donations, services, and more. It integrates with WordPress, Wix, Squarespace, Webflow, and anywhere you can add a link or embed html. Foxy.io supports more than 90 payment methods (ex: Stripe, Braintree, Authorize.net, Amazon Pay, Bitcoin, Apple Pay) and has powered billions of dollars in transactions for thousands of users all over the world. Be sure to check out their Success Stories page.

 

Pofo - The Best Portfolio, Blog and eCommerce WordPress Theme

Pofo is a highly creative, modern, blazing fast and professionally built responsive multipurpose WordPress theme designed for use by creative individuals, teams, bloggers and agencies. Pofo features an outstanding selection of portfolio, blog and eCommerce design elements, and bundled with the popular and widely-used WPBakery page builder and Revolution Slider plugins.

 

RumbleTalk

RumbleTalk will help you add a web chat on your website without having any coding skills or previous experience. You can do it in a couple of minutes, offering your website visitors the possibility to quickly contact you. This can help increase the conversion rates while spending only a few bucks or even free (they have a free forever plan).

 

WrapPixel

WrapPixel is offering great admin templates, UI Kits, Mega Bundles and even Freebies. Everything is handpicked, that’s why you will see that the quality of the products is outstanding. Check their portfolio.

 

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Colours and how they influence your life


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Also find out about a new online site that will help you to find in trend and hip designer clothing to look better.

 

The dresses that you choose for yourself will either make or break your life. That is just the first step. The colours that you choose for your dresses becomes more important for you because of their integrated psychological importance.

The colour wheel

 

The colour wheel can help you to understand the relationship between different colours. And it can help you to choose the right clothes for yourself.

 

Primary colours- primary colours include red, yellow and blue. You cannot mix other colours to get these colours. Every other colour is derived from these colours.

 

Secondary colours-these are the colours that you can get by mixing primary colours at different proportions. For example, if you mix red and yellow, you will get orange; if you mix blue and yellow, you will get green and if you mix red and blue, you will get violet. These are known as the secondary colours.

Tertiary colours- these are the colours that you get by mixing a primary colour with a secondary colour.

The colour of your clothes reveal a lot

 

The colour of your clothes reveal a lot about your personality type. Depending on the colour you choose or avoid, it can reveal a lot about your personality. Your dressing is a form of personal expression and by wearing specific clothes you are sending out messages to the world. Now the question is- Are you sending the right messages?

 

Colours play a major role in our lives by influencing our moods and emotions. A colour can make you feel secure or feel uneasy. It may happen because even though you are consciously not aware of the symbolic meanings of some colours, your subconscious is very much knowledgeable about them and so you feel different feelings about different colours of your dresses. One colour may mean something to you and something different to someone else.

 

Black colours-you need to have the perfect black dress that is flattering to your body in your closet. Black is important for you because it symbolises extremes which means all or nothing. It can mean strength, power, elegance, sophistication and authority.

Blue colours- blue colour cools and soothes. If you are wearing a blue colour, it is sending out the masses that you are a creative, positive, peace loving, and loyal person. It will also symbolises that you live by your own rules. People who generally like blue are smart, have a quick wit and are independent. Do you like blue?

Brown colours- brown colours symbolise things that are solid and grounded because it is the colour of the earth. If you wear a brown, you are sending out the masses that you are stable, smart and dependable.

Grey colours- if you wear a grey most of the time, it may mean that you are indifferent, depressed and apathetic. It may mean that you lack self-confidence and you are suppressive.

Silver colours-if you like metabolic colours like silver, it means that you are not shy, you are adventurous, hip and are for anything.

 

Red colours- red colours can help you to stand out and grab the spotlight. It symbolises the life and it’s a colour of energy. It is very empowering and it can provide you with lots of confidence. It is also associated with sensuality, aggression, passion and boldness.

Orange colours- orange is the colour which makes you open for new possibilities. It is associated with creativeness, enthusiasm, good times, warmth and ambition. It will make you appear a positive, energising and engaging mood.

 

Pink colours- in general pink is associated with femininity. However, it does not mean that men cannot wear anything pink. If he is comfortable with both the masculine and feminine side of his personality, he can definitely wear a pink dress and rock it. It is associated with unconditional love and it reduces aggression.

Purple colours- purple is the colour of royalty and it is also a symbol of wealth. It can help you to send out the masses that you are rich both materially and spiritually. It may help you to mean that you have a rich inner life, you are artistic and creative and you also have great instincts about people.

Yellow colours- yellow makes you logical, happy, optimistic and cheerful. It can be overpowering at some times. It will help you by encouraging intelligence and inspiration.

Green colours- green colour is associated with generosity, healing and a rejuvenated state of mind. It is also closely associated with nature and money it is a calming colour. If you wear a green, it will convey the masses that you are charismatic and you also care for other people.

White colours- white means cleansing and new beginnings. It helps you to look fresh and bright. White is also associated with balance, higher money, purity and courage.

 

The fashionable dress colours for the summer 2018

 

After knowing about the relationship between colours, your personality and the masses you are sending out to the world, let’s find out more about the colours of the dresses brought in by one of the popular and successful destination for daring, exciting and edgy fashion- Zaful.com (Zaful). It is an online shop that specialises in offering most daring, exciting and edgy fashion apparel. If you’re looking for dresses in trend, design excellence and exceptional quality. If you’re looking for the latest and compelling designs for the fashionably hip people, you will find it here.

The summer edit is here

You can get ready for the summer with the new summer edit of Zaful. Whether you want tops, bottoms, dresses, bikinis, plus size clothing, everything is there. Dresses for sports and accessories are also available at the site. It is absolute favourite for summer outfits and swimwear as it is affordable, has a large selection, trendy and super chic.

 

Find out the latest collection of strapless dresses here.

 

And we bring you more info about so many new and different products which will help you to look gorgeous whenever you want.

 

From Milan to Milwaukee we're bringing all the best fashion colour ideas and inspirations together to help you design the right look, plan the perfect outfit or construct your new line- is what the fashion channel on ColourLovers is all about. And so you will find so many different some fashion colour ideas and inspirations at one place which you can use for your own creative and artistic designs, new product creation and construction of your new line. It will help you to find so many ideas about inspired cutting-edge fashion which is in an ahead of the trend.

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3 Unconventional Tips to Scale Your Freelance Design Business


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It’s a tough world out there for freelance designers. You have to fight off agencies, other freelancers, and increasingly, design tools to get new clients.

Your skills and knowledge can only take you so far; to survive in this hostile, ultra-competitive environment, you need some business hustle and marketing chops.

This is where I come in. In this quick guide, I’ll share 3 tips and tactics you can use to explode your freelance career. Whether you’re a practicing freelancer or looking to start after getting inspired by ColourLovers, you’ll find these tactics more than handy:

 

  1. White-label your services to agencies

Imagine that a client comes into an agency looking for a new website. Halfway through the project, he decides that the company’s current logo is too bland. So he asks the agency to design him a new one.

The trouble is, the agency has never offered logo design services before. But since it doesn’t want to turn away the client to a competitor, it happily agrees, even though it has no clue how it will actually deliver the logo.

This is where you can come in. As a freelance designer, you can “white label” your services to agencies.

White-labelling means that you’ll do the entire creative work, but the agency will take credit for it. In exchange, the agency will give you bulk work without having to deal with the problem of finding and serving clients.

For freelance designers, this is as good as it gets to a guaranteed income. If you can stick to the creative brief, agencies will love to offload their work to you. This is also a great way to build relationships and start creating your own agency.

 

  1. ‘Productize’ your services

Pricing services by the hour is standard practice in the creative industry. For agencies, it has its advantages – they can calculate costs easily, distribute resources across projects, and bill clients quickly.

For freelance designers, however, hourly billing isn’t always the best way to go. By exchanging your time for cash, you essentially limit your income. After all, you can only bill for a maximum of 24 hours in a day.

The solution? ‘Productize’ your services. This means moving away from hourly billing to a fixed-fee model.

In this model, you sell each service (such as logo design) for a fixed-fee. Clients also get a list of “features” with the service (such as 2 revisions or guaranteed 5-day deliver). This effectively turns your service into a ‘product’ that clients can purchase with the click of a button.

Productizing your services offers several benefits:

  • You can scale easily since you’re not limited by the number of hours.
  • Productizing can hide the actual effort involved in delivering a service, allowing you to charge more for less work.
  • Products are easier to sell since there is no lengthy sales process or consultation call.

If you want to scale your income, productization should be high on your priority list.

 

  1. Use project management best practices

Have you ever felt overwhelmed while running a project? Do you regularly lose track of key objectives? Do you struggle to juggle clients and change requests?

If yes, you might be suffering from project mismanagement syndrome.

So many freelancers fall into the trap of focusing so much on their creative craft that they completely neglect the project and business side of things. They use ad-hoc processes to break down complex projects, eyeball project estimates, and use email to keep track of open issues.

This might be fine when you’re working on tiny projects and small clients. But as your practice grows, you’ll realize that neglecting managerial best practices makes it impossible to run complex projects. In fact, you’ll even find that larger clients expect you to know the basics of project management.

While project management is a massive discipline in its own right (the PMP exam requires about 7,500+ hours of active project experience), here are a few things you should know:

  • How to break down complex projects into their constituent deliverables
  • How to develop communication and stakeholder management plans
  • How to create a change management plan to track issues and requests

Refer to this guide to project management to get started. You don’t have to know everything in it (you can skip ‘project management methodologies’, for instance), but even understanding the basics will help you stand out.

 

Conclusion

Being a freelance designer is difficult in this day and age. As much as you’d want to focus on your craft alone, you can’t ignore the importance of knowing business and project management tactics. Follow these three tips to take your freelance design business further than it’s ever gone before.  

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From a self-taught UX designer to a successful creative entrepreneur: interviewing Miruna Sfia


I’ve been working as a self-employed creative person for about 6 years. I say "creative person” because, even though for most of the time I worked as a graphic designer and illustrator - I had about 2-3 years when I also worked as a UI/UX designer for mobile apps and websites, which at the time seemed like a dream job for me. I know, you’re probably thinking it’s a big gap between designing apps and drawing things for a living, and you’re right, but I was always attracted to exploring different visual creative fields and I like how they can co-exist.

In all this time I’ve been working as a freelancer, which involves the whole package of finding clients, doing a briefing, planning a project, doing research and finally starting work on the actual designs. The process is pretty much the same for every new project I take, but of course it wasn’t always like this. Since I’m self taught, I didn’t always have a structure and I used to play it by the ear a lot back when I started, so I made many mistakes that in time helped me optimize the process I have now.

 

First of all, a little background. When I started, I had no experience as a designer, my background was in communication and a little marketing, so I had to learn Photoshop and Illustrator from scratch. It helped that I was always passionate about drawing, but not by much, since graphic design is pretty technical and I was very new to all of that. I also had to learn to find my first clients, deliver the work and get paid, even if I had no portfolio and nothing to show for my work. So I did the easiest thing at the time: started by using freelance platforms like Fiverr or Elance (now Upwork), asking for very little money (yes, I did logos for $5) and pitching my design skills to clients who had no idea who I was. It was hard work and the satisfaction of earning the first money on my own was incredible.

Finding clients

It took me a few months to become a decent designer and increase my fees, after which I started to find clients on my own, among my network. Ever since then, I never actively searched for design jobs, because I would always have people recommend me to other people or, once I got a little exposure on social media, I started receiving many emails from people who just happened to see my work and had a design proposal for me.

I would sometimes become so overwhelmed with the amount of work that came my way, that I would have to say no. That’s also when I learned another thing: as long as the demand for what you do is high, you can raise your prices and filter the projects you decide to take. I realized it's better for me to work on one big project that pays well, instead of working on 4-5 small projects that pay little money and take the same amount of energy as a big project, if not more.

 

So, after the first year in the business or so, I never had trouble finding clients. But I would say that I did two things from the very beginning, that I think helped me get clients in the long run:

  • I took time for personal work, which meant experimenting, playing around with ideas, techniques, styles etc, which is very important because it allows you to play freely and unlock new ideas which you can later use in your paid work.
  • I shared everything I did online. When I was starting out I had this blog called Friday Illustrated, where I would interview artists and designers in order to learn from them (and this was a huge resource for me, in terms of learning). And almost every artist I looked up to said the same thing: always put your work out there, either through a blog or on social media or whatever, but just finish a piece, share it with people and move on to the next. And I started doing that, which helped a lot with getting exposure, over time. People get used to what you do and to your style and they always recommend you to others, or want to work with you when they need something designed - and that’s how I got my first big clients. They were people from my community, from my network, who were starting a business or wanted to redesign their brand and approached me, because they’d been seeing my work on Facebook for years and loved my style.

 

Briefing

Once a client approaches me for a job I’m interested in, the process usually goes like this: we have a first meeting where we both determine whether or not we can work together, and if everything goes well we exchange a few emails where I ask many questions, in order to create a brief and see what exactly my job will be. Based on that, I estimate the budget and I send them a quote. I usually like to work with project based fees as opposed to hourly rate, because I feel like the value of what I’m offering isn’t always about the hours I put in. Sometimes I might spend 3 hours to reach a concept, sometimes it might take me 20 hours, depending on the project. But the value for the client is always about the end results; and the amount of time I spend getting there isn’t always a good indicator of that value.

If the client is ok with the price, we sign the contract, I usually get an advance of 25% (or 50%, if it’s a smaller project) and I start working.

 

My favorite part, the creative one, usually starts later in the process. I first need to dig deeper into what the client needs. In my experience, there’s almost always a difference between what the client says they need and what they actually need. So it’s my job as a designer to do my homework and make sure I ask as many questions as possible in order to get the bigger picture.

If it’s a visual identity project, for example, there is a lot to figure out before I start to design. I usually start by doing research about the brand, get as much info as possible on their core values, their goals, how their customers perceive them vs. how they want to be perceived (many times there are surprises here), I do research on the competition etc. This is very useful in order to offer the client a real solution, other than just execute what they say they need.

Once I have everything clear, I usually start by defining the brand’s personality, along with the client, and creating a tone of voice for the brand, which are the base for everything that follows. All the designs, communication, vibe of the brand, everything relies on these things we define. Ideally, these should be done by an agency, if the client has one, but if they don’t, these are steps you shouldn’t skip, if you want to offer quality work that will last in time. Your client will appreciate you more for it.

 

Creative process

Once we have this structure, it’s a lot easier coming up with a concept and creating the graphic standards around it. Because once you can define “who is the brand?”, “what is it like?”, “what adjectives you can attribute to it?” and other such questions often used in branding, it’s easy to come up with fonts, the color palette and so on. If the brand is formal and conservative, you go with a certain font and choice of colors (taking into account what services they offer, also). If the brand is playful, innovative and cheeky, you might choose a friendly font, you might use hand lettering, playful illustrations and so on.

 

So design has very much to do with context. This is why it’s always a red flag for me when a client says they want their logo in blue because it's their wife's favorite color. Or that they want something similar to someone else’s design (and send me a picture). I can always do that, it’s the easiest thing for me to execute and take the money, but I never do it, because: 1. they probably won’t be happy and will keep coming back for revisions, since that wasn’t what they “really” wanted; 2. because I love what I do and a big part of that is knowing that my work has real purpose.

Here’s a story on that subject. I once had a client who hired me to design his upcoming online teaching platform. When I asked him what kind of logo he wants, he told me he loves the Apple logo and wants something like that. Of course, my designer mind immediately went to the bitten apple symbol, used mainly on grey or black, with a super simple font assigned to the brand. I could do that. But was that what he really wanted? So I started asking question after question, trying to understand what exactly about the Apple logo he liked. Ten minutes later, I got to the conclusion that what he actually wanted was a brand that was "as respected and desired as Apple is". So what he wanted was not the logo, but rather the character of the brand, and he subconsciously associated that with the logo ?

 

This is why you need to ask questions beyond what the client claims they want.

 

Creating the logo and everything else involved usually starts once all this is made clear. And I usually put all this in a document and send it to the client to confirm.

 

Back when I started out, I would usually create 3-4 concepts of a logo and send them to the client to choose which one he liked best. Now, I prefer to work on just one concept, which I consider to be the best solution, and work from there. I always explain my point to the client and I always have objective arguments, so that they can make a decision taking into account my expertise. Many times, the client doesn’t agree with you, but when you explain it to them, they might change their mind and trust you more because of that.

When I pick a color palette, I start from all the above, but once I have it narrowed down to a few color ideas, I start looking for inspiration. I like using color palette websites (colourlovers.com has been my go to for years), but also Pinterest or Instagram accounts like @designseeds. Another favorite is Dribbble, where you can enter a color code and see all the combinations of colors used containing that one color (you can even filter according to the percentage of color present in each composition). It’s an amazing tool when you’re in search of ideas.

 

In this stage, I always like to create a moodboard of imagery that speaks to me, like a collage of color palettes, fonts, patterns, illustration styles and so on. They can be images I find on Pinterest, Instagram, photos I take on the street, images of other work I might have done before, anything that catches my eye. The purpose of this is to immerse myself in the atmosphere of the project and get a better idea of what I want to create. This moodboard, along with a list of keywords that are assigned to the brand, are the starting point to my design process.

 

Once I have the visual style ready and approved, I create a visual identity manual where I write down how everything should be used. Things like versions of the logo, dont’s of the logo with examples like: never stretch the logo, never place X version on a black background, never use the typeface without the symbol or whatever etc, so basically graphic rules. I state what the main font is, what the secondary font is (for both digital and print), what the color palette is (with all color codes), what is the minimum size for the logo in print and you should never make it smaller than that, what kind of imagery is associated with the brand (you might notice there are brands that always use sepia or black and white photos, or brands that always use photos from an up close angle, very detail focused) - all of this is stated in the brand manual.

You usually learn all these specifics over time and after doing many such projects, but it doesn’t hurt to take a look at other brands’ manuals and study how they do it (you can usually find them to download online, or if you have friends who work in advertising or print, they have easy access).

 

This is pretty much the whole creative process. Once all these rules are set (and verified, because you must be sure it all works together the way you designed it), I design all the materials needed. That’s usually divided in two: digital materials (website, social media etc) and print materials (which can vary from stationery to promotional materials or packaging). When I do print I always use a Pantone color code in order to check that the colors I pick are true (and even then, it depends on the type of paper they print it on, but that’s a long discussion). The deliverables can include editable files or not (depending on what we previously agreed on) and I like to use Dropbox to share them.

 

What is something I know now and wished I'd known before?

That the more time I put in improving the brief and narrowing down all the info, the more chances are that I will come up with a design that my client is happy with from the start - and therefore they won’t ask for many revisions, which I know is a nightmare for designers in the early stages of their careers. This is something that used to frustrate me a lot too, and sometimes I felt like the client is capricious and can’t make up his mind.

 

The truth is, if you communicate well and you spend time listening and asking questions, you will more likely be on the same page with your client. I used to be afraid to do that, because I thought if I asked too many questions they will lose patience and become annoyed. But on the contrary, they will end up trusting you more, because you help them define what they want. And right there is why they pay you their money, that’s the value you provide for them.

You can follow Miruna's work on Instagram and Behance.

What do you think about Miruna's story? Did you learn something from her experience? Did she inspire you? Let us know in the comments below.

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Selection of Colors based on Page Layout


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There are different principles when choosing a color scheme. Based on these you can put together color combination for any type of website. It is essential to know the purpose of the website right at the start. It’s obvious that you would pick different colors for outpatient clinic, for a restaurant etc.

 

Proven color combinations

The basic know-how of every designer is the ability to sense which color scale to apply when creating a website. There is a large number of variables involved in the website building process which can limit the designer’s creativity. One of the factors mentioned previously is the purpose of the website. There exist proven color combinations in this regard. What does it mean?

 

That they simply fit together.

 

On the one hand the individual colors and shades blend in. They may be monochromatic or complementary; or opposite. Simply these are any colors which fit into standardized color schemes.

 

On the other hand there are color combinations that users subconsciously associate with certain type of industry. Furthermore, the right selection of colors increases the click rate and page conversion.

 

As such color combinations are universal for certain website types, they became a guide or an aid for designers. Why to think of something that has already been invented and already brings the results?

 

Why all medical websites are white

Proven color schemes become a must-have for specific types of WordPress templates and websites. The associations these colors invoke for the users are the reason why these color scales can be recycled and repeatedly used for the given industry. And these color combinations will never go out of fashion.

 

White color will always be the designer’s first choice for creating medical websites, websites for doctors or dentists; because it is associated with the cleanliness, airiness and sterile environment (which is characteristic for hospitals etc.).

 

In addition, white color is absolutely perfect for any minimalist business webpage.

 

 

Also, it is not accidental that you come across a blue color whenever you open a bank or insurance website. Blue color (especially in dark shades) combines respectability, reliability and strength - the attributes that clients expect from financial institutions. But also from companies. Blue color will therefore always be a good choice for corporate websites and for Directory portals.

 

 

Analogous to white or blue color, there are also other colors that call up certain associations. Green color is related to environment or healthy lifestyle websites, black color to luxury product pages and so on.

 

How to choose the right color for the layout

Another factor that affects the use of a particular color scheme is the template layout itself. Not all the color schemes can be used universally for each layout type - the arrangement of individual elements can limit the color selection.

 

There are 2 completely different approaches to layout creation - Grid layout (or Card design layout) and Broken Grid layout.

 

Grid layout allows you to experiment with images

When working with Grid layout, you can choose from several color scales depending on the website type. For the presentation and business websites you can use more bold color combinations and shinier shades.

 

Apart from presentations, Grid Layout is often applied for websites with large amount of photos and content, such as portfolios, blogs and case studies.

If the Grid layout is used for portfolio, website color scheme should be simpler. Images in portfolio are highly colorful. Neutral colors should be used as a base, so that portfolio items can stand out. Thanks to simple colors it is possible to add and combine different photos - both color and type. Beware, however, of their composition.

You have to anticipate when using Broken Grid layout

Broken Grid layout is a new approach that violates the rules of organized boxy layout design. Since the main principle of Broken Grid layout is seemingly random placement of elements on the website and their overlapping, the selection of right colors is essential.

 

Therefore we recommend to sensitively consider color scale and ask yourself if it is suitable for this layout type. Will it visually fit together with other graphic elements, embedded pictures or typography?

Source: Multimedia Guides in Culture.pl

 

Where to find inspiration for your next website?

Even though design blogs and portals can be a good source of inspiration for color scale selection, WordPress themes as such often use proven color combinations therefore can provide useful guidance too. It requires some sense for colors, but remember that sometimes less is more, especially if you’re a beginner.

 

You will certainly pick your design WordPress template from 70 unique business and directory templates made by Ait Themes.

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How Does Color Improve Your Mood


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How Does Color Improve Your Mood?

Just like warm weather and sunshine makes you feel good, certain colors can just make you feel better. This is a proven fact and using the right colors in your work can change the way your readers feel about you as well. For example, yellow and orange have always been associated with happiness and blue or green has been known to promote peacefulness. Using certain colors on your website can set the mood for your readers to improve your readability and increase sales. However, you do have to know a little bit about the psychology of color to use it properly.

Color Psychology

Believe it or not, color psychology has been around since the late 17th century when Sir Isaac Newton found that each color has its own wavelength. Others went on to discover that you could blend light to make other colors and that some have a sort of warm aura while others are cool colors. For example, the red spectrum of colors such as orange and yellow, are known to be cool colors and the blue spectrum is made up of warmer colors like green and purple. Let’s look at some of the basic colors and what they mean.

 

Photo courtesy of tes.com

Red

As we all know, red is associated with love and intensity. It is a strong and vibrant hue that usually brings very strong emotions in people. It can be an energetic and powerful color that evokes confidence, self-assuredness, and control. It can also be a fun and passionate color that sets off emotions of romance in some people. Hence, the reason for red roses and hearts on Valentine’s Day.

Orange

The color orange can also be an energetic hue that inspires happiness and makes you feel uplifted. While there are some people who say orange is energetic and happy because it is a blend of red and yellow colors, which makes sense because red is energetic and yellow is a happy color. Bright orange can be an attention getter dark orange may cause a calmer feeling.

Yellow

Sunshine is referred to as yellow and it invokes a brightness to anything it appears in. If you want to create a happy and warm website that grabs attention and does not let go, try using the colors yellow, orange, and red. All three of these colors and the various hues in between can increase the intensity and energy of any page.

Blue

Blue is the color of the sky and has been known as a primarily male color all over the world. It is a color that promotes peace and serenity as well as reliability. It is one of the most often used color in marketing and advertising because it exudes a professional sincerity that gives people a sense of security.

Green

For many, the color green is a symbol of good luck, healthiness, and nature. It is also known as a tranquil shade that promotes a calming effect similar to blue. Because green is a blend of blue (a warm color) and yellow (a cool color), it has the ability to create an atmosphere of both happiness and serenity. It has been used to relieve stress and is a common color for doctor’s offices.

Purple

Since the 15th century, the color purple has been associated with royalty and wealth because it cost more for manufacturers to make the color. However, it is not just known for its high society use. It is also a symbolic color that is used for awards such as the Purple Heart, which is one of the most honorable awards for bravery in the American military.

No matter what colors you choose for your website, make sure they are pleasing to the eye and blend well together. Some colors just do not look good together. Have others take a look at your color palette before you publish your final product.

 

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5 Premium Web Tools & Services That Will Help You A Lot


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Startups, entrepreneurs and company owners are spending a lot of time to grow their businesses. It’s not an easy task, the competition is strong and efficiency is something you wake up and go to sleep with. Luckily, there are premium solutions that can help you achieve awesome results.

After a couple of months of research, we are ready to share with you this showcase of 5 premium web tools and services that will help you cut costs, deliver on time and get new customers. You will find a logo and brand design service, two solutions for better-converting visitors into customers, a highly respected supplier of Premium Bootstrap themes, templates, and UI Kits. The 5th tool is Themify Ultra Theme, it is a powerful WordPress theme packed with everything you can think for.

Please share the article with your friends and leave your comments below.

 

 

 

When you first use Tailor Brands, it’s easy to miss out on all the amazing processes going on behind the scenes as the platform creates a logo for you. The company’s full-service branding suite delivers unique results and graphics that look professional, at a fraction of the cost. It starts with a few simple questions designed to help the company’s advanced AI match your preferences with its vast library of designs, color combinations, texts, and logotypes. Once it has uncovered a good match, Tailor Brands’ logo maker delivers a final product that becomes the basic building block of your branding.

The company’s full-service suite includes several other complementary tools like fully branded business materials. These include branded letterheads, presentation templates, business cards, and full EPS files to create branded swag and gifts for clients and visitors. Moreover, Tailor Brands produces a brand book for your company, making it easy to manage your strategy and ensure your logo and brand always shine through in the best possible light.

To get started on the social media front, the company provides a practical toolkit to boost your efforts. This begins with a weekly planner for posting that comes with ready-to-upload ads, posts, and covers that can be fine-tuned as needed. For flexibility, you can add your own posts or manage the planner as you see fit. Tailor Brands also includes a Facebook ad creator to help you gain exposure if you’re using a paid traffic strategy.

If you’re looking to get online quickly and have a polished, but simple presence, you can also use the company’s landing page maker, which presents you via a one-page introduction for potential clients and users to visit alongside a way get in touch with you.

For a $2.99 basic monthly subscription and a $10.99 monthly full-service branding suite, Tailor Brands offers you beautiful designs and branding at a fraction of the cost of a professional designer.

Price: Starting from $2.99 / month.

 

  1. Convertful

 

Convertul is highly appreciated, including by the marketing guru Neil Patel, for quickly converting visitors into leads and customers. It works with all website and eCommerce platforms, but also with all major email marketing software. In short, it works for anyone.

They are offering 50+ responsive and beautifully designed templates, a powerful drag and drop builder with whom you can easily add, move, and delete each form’s element, such as text, images, buttons, videos, follow buttons, page sharing controls, and countdown timers.

Convertful is packed with a lot of useful features like A/B testing, real-time analytics, dynamic data capture and much more. You should check their website for more info.

Sign-up for free and convert „cold” site visitors into leads.

Price: $29 / Year

 

 

 

 

Creative Tim is a highly appreciated place for web designers and developers where they can find Admin themes, Dashboards, UI Kits, Landing Pages, Free and premium templates and much more, everything based on Bootstrap 4, Vuejs, React and Angular. All their products have a great quality and were made with huge attention to details. Save time by having everything at your disposal and have a quicker and easier web development process.

It is already used by more than 300,000 happy people and numbers quickly increase. Their freebies are under the MIT license and they are offering 3 bundles with lots of things included. The Big Bundle has everything Creative Tim is offering and costs $249 for the personal license, the price being 80% reduced.

Browse Creative Tim and pick what you need.

Price: Depending on the product.

 

 

 

 

 

 

Amazon is one of the best-invented things, it helps us a lot to quickly sale and buy items. LandingCube is used to create highly engaging and converting Amazon landing pages that can be fully customized with branding, product images, descriptions, videos from YouTube, Vimeo and all major providers, FAQ, 5-star reviews and much more.

LandingCube gives you the option to capture emails in exchange for coupon codes. Once you capture someone’s email, you can market to her in the future. The possibilities are nearly endless: create your own product launch list, drive sales or stay in touch with customers using a weekly newsletter.

Sign-up for a free 14-day trial and check all the features they are offering. Having more sales is easy and it will greatly help you on the long run, as you will drive external traffic (Facebook, blogs, Pinterest etc), separate from what Amazon is pointing to you.

Price: Starts from $19 / month.

 

  1. Themify Ultra Theme

 

 

Ultra Theme is a powerful WordPress theme packed with tons of features and the latest technologies. Ultra now comes with design skins and pre-made demo sites! The skin not only transforms the site's design appearance but can also help you to set up a real sample site within minutes. With just a single click, you can import the demo setup that includes the theme settings, content, menus, widgets, etc., exactly like our theme demos. This is a time saver for creating client sites.

Price: $49 – Standard license.

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How To Start Photo Editing Business


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Often freelance photo editors want to become independent and earn more. They are thinking about starting their own photo editing small business providing photography editing services. At first glance, this scheme may seem to be adventurous, but you should have different professions to run your own business successfully.

  1. Be a businessman

If you open your own business, you should forget about freelancing things. Become professional in providing image editing services. Being a good retoucher is not enough. Become the businessman, make managerial and business analysis, attend professional courses and lectures. You should know how to be a leader and work in team. Raise your communication skills – be very polite and stress-resistant.

  1. Be an engineer

The guarantee of excellent work in the sphere of online photo editing services gives an excellent quality of equipment. You should provide your photo editing team with professional tablets and calibrated monitors. Besides, you need 24-hour Internet access to contact your customers at a convenient time for them or to send the orders. Do not deny the importance of the softwares for photo editing, always buy only the licensed versions.  

  1. Be a bookkeeper

Determining the price list for your services is one of the most problematic things for any image editing company. You should have a bookkeeper’s skills. If you set a too high price, this will immediately scare away a large number of customers. If you set the low price, your business won’t bring income, because you need to pay taxes and bills. There are two types of payment – by the hour and by the photo. Some companies charge a fee depending on the complexity of the work, for example, the company FixThePhoto  divides the services and pricing by levels of photo editing service for photographers.

  1. Be a marketer

It is extremely essential to attract a number of customers who need online photo editing service to make the business profitable. Find the portrait of your potential client and become useful for him/her. When you start your own business, get ready to look for the clients by yourself.

Marketing campaign helps a lot. Make sure that you have a great website with all the necessary information about your image editing company. It is crucial to create a user-friendly site in minimalist tones in order to focus the potential client on the services and your portfolio, as Weedit.photos  company does. Do not be lazy to create accounts on social networks and advertise your services. Be prepared to create the banners that will convince the customers to order your services. Use apps to create advertisements quickly.

Online work is good, but do not forget about offline business development. Organize photography exhibitions, free lessons and lectures. Become interesting for people and design your photography brand.

  1. Be an artist

If you are a retoucher – you have a good taste. People don’t judge a book by its cover, do they? Of course they do. Make your portfolio amazing. Add many before and after photo examples with different types of photo editing services on your website. Besides, the website should look attractive and stylish. Web

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Welcome New GelaSkins Artist Adriana Markham

Welcome New GelaSkins Artist Adriana Markham


Howdy COLOURlovers! Do you remember that GelaSkins Design Contest we had back in December? Well we've got some exciting news. The winner of that contest, Adriana Markham (you know her as dazzlement), has officially been added as the newest GelaSkins artist and we'd like you to join us in wishing her a big congratulations!

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Adriana joined COLOURlovers back in 2011 and fell in love with making pattern templates. You really get a sense of her skill and her passion in her winning entry from contest, Colour Love. We really love it when talented community members get recognition for their work and what's even cooler is you can now buy Adriana's great patterns and sport them on your very own iPhone, Kindle, iPad, or whatever your device of choice may be.

In addition to the contest winner, you can also choose from two of her other designs. Just check out the kaleidoscopic goodness from her GelaSkins portfolio.

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