Color perception drifts away from neutrality during wakefulness and is restored during sleep, suggests a research abstract presented in at SLEEP 2010, the 24th annual meeting of the Associated Professional Sleep Societies LLC.
Results indicate that prior wakefulness caused the color gray to be classified as having a slightly but significantly greenish tint. Overnight sleep restored perception to achromatic equilibrium so that gray was perceived as gray. According to the authors, scientists had not previously investigated how sleep might affect the way we view the world around us.
"This is among the first studies to investigate the effects of sleep on perception," said principal investigator and lead author Bhavin Sheth, assistant professor of electrical and computer engineering at the University of Houston in Texas. "Our findings suggest that wakefulness causes color classification to drift away from neutrality, and sleep restores color classification to neutral."
Prior wakefulness caused the color gray to be classified as having a slightly but significantly greenish tint. Overnight sleep restored perception to achromatic equilibrium so that gray was perceived as gray.
White Fungus is an experimental arts magazine based in Taichung City, Taiwan. Featuring writing on art, music, history and politics, plus original artworks, poetry, fiction and comics, White Fungus is an ongoing experiment in community media art. As the spores have been released its creators look forward to seeing which way the wind blows. The only thing more uncertain than its future is its past.
白木耳雜誌 是一本發源於台中的當代前衛藝術雜誌， 內容詳細介紹了關於來自世界各地的前衛音樂 、歷史、 政治、 原創作品、 詩、 短篇小說 與漫畫。白木耳雜誌本身既是一個社群媒體藝術的實驗過程。當這些實驗性的孢子逐漸成熟而散落，雜誌創刊者十分期待風會將這些孢子傳遞至何方，但關於未來，一切則充滿了新的生機與各種可能性。
Here's to another colorful year in 2011... Happy New Year!! Post your new year palettes, patterns and colors in the comments.
Below you will find 6 years of color cheer--palettes named "Happy New Year" or "Happy 200x" and created during December or January of each year. Can you find any color trends?
We've come a long way since industrialization and Mr. Ford's assembly line that made the first affordable automobile giving everyone the opportunity to buy a car in "any color as long as it's black." While the reality was that Mr.Ford's Model T first came in grey, green, and red, his stated "only black" policy finally came into effect in 1913. At the time, he was only concerned with the time and cost to produce each vehicle, and black paint was cheap and durable. Today, the same manufacturing ideals and process are still used but we've moved into a world of color and customization.
One of the great examples of color customization is the sneaker. For years it has been possible to apply your favorite colors and design sense to a pair of shoes. This type of flexible manufacturing will continue to develop and we expect to see this kind of customization applied to many other product categories in the future.
Another way to cover your color loving customers is to add a color product search to help them sort through the increasing number of color options. According to Alon Atsmon, the CEO of Picitup, "47% of the top 100 online retailers offer color search, only 26% of those ranked 401-500 deploy it," but from handmade indie sellers, to sporting goods, to home interiors, many companies have already integrated a color search. And now the color search technology is catching up with this new demand, or at least one company is trying to spread color search to the masses:
Picitup process your stream of images, carefully, separates the main object from its background and accurately extracts its color. Later on once a user clicks on the color palette; only products of the selected color would be presented.
The green, orange, red and white color palette of 7-Eleven dominates the convenience store market everywhere in the world. It is the world's largest operator, franchisor and licensor of convenience stores with more than 39,000 outlets (even more than McDonald's).
While it's presumably convenience, not color, that plays the biggest role in attracting customers to these shops, in a market as saturated as convenience stores, where different shops are located in such close proximity to each other, it is worthwhile to look at the color identities of these stores, and think about how color can influence the perception of many things like cleanliness, efficiency, having a wide assortment of products, and other ways you might want to differentiate a company. Or, simply, how color can be used to attract attention.
Convenience store color palettes do a very good job of drawing attention. Their bright colors contrast the greys of city blocks, suburban parking lots and rural intersections all over the world, and the colors most used: red, yellow, orange and blue.
Even though a red and green can give an ad that instant Christmas association not all agencies stick with the traditional color palette when it comes to holiday advertising. Some choose a variation, that often includes at least a red or a green, but not always, some create a completely new new holiday palette and only use familiar elements to let you know that it's a holiday advertisement.
Here are few colorful holiday print and video ads, and their color palettes.
While books are shifting from things on paper to things on computers and handheld devices–now that there are plenty of acceptable, affordable and popular, e-readers, ebook and tablet computers, there is one thing about reading that won't be changing: the appeal of the book cover. On the contrary, with more and more online outlets for electronic books appearing we're bound to see more and more book cover designs tailored to each store's market. Making for even more enjoyment from the multiple artistic interpretations for one book.
Publishers already use different covers for different markets, so it would seem that expanding the number of covers for a book, or allowing individual shops to tailor a book's cover to the aesthetic appeal of their customers, would likely convert more sales. There is a lesson about customizing for sections of your demographics in here somewhere.
A few classic book covers that we never want to see changed.
Some covers are timeless...
NASA's mobile robots Spirit & Opportunity have been exploring Mars for six years now, 25 times longer than predicted. Due to the extended life of the robots the photographic team, headed by Jim Bell, has had more time to capture the Martian landscapes with lighting, framing, color, depth of focus in mind. To date, the robots have sent back over 250,000 photos. Some of which have been selected for Jim Bell's recent book Postcards From Mars, which contains over 150 full-color-process prints.
Color impacts our perception of products, websites and retail experiences, but how much influence do colors have on our behavior as consumers? We know that the power of color is very much in the eye of the shopper, attached to cultural and personal associations. So when we read about how 'red makes people do this' while 'blue makes people do that,' we know to take it with a grain of our own knowledge that information is only as good as the data and conditions it is based on. To answer the question posed in the first sentence: we don't know. If you know, please share it with us.
The main point KISSmetrics tries to make with this infographic is that color is the strongest and most persuasive visual cue... What do you think? are you persuaded by colors? Is this infographic just recycling the same old unproven information? Are we making it worse by re-recycling (we've done it before)? Check out the sources for yourself, they might be able to help you make those color choices, or they could just simply be an interesting read. You can also look at the discussions about this infographic going on in the comments at KISSmetrics & Huffington Post.
So, if you can't trust the color data what can you trust? Yourself, your customers and your own findings. Keep it visual: if it looks good on your products and it looks good with other colors you've already decided on (i.e. existing website, business identity) then it will look good to your customers.
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Posted in CHANNEL-DIGITAL-ARTCOLOURlovers Creative Guide: Advanced Palette Making & Color Theory