24 Smart Logo Color Designs

24 Smart Logo Color Designs


With little space and few words available,  symbols, and especially color, need to to be smart when it comes to creating logo identities to communicate your brand. Its nice to check in from time to time to see how designers are using color to make a big impression. Here is a selection of recent designs from logospire.

 

Black_Star_Co-op

 

The_Birds_the_Word

 

Barber_Shop

 

Fortunata

 

Wilderness_outcry

 

Grand_gourmet

 

Salina_Rosa

 

Smart_Colours

 

mambo

 

LINDA

 

cookies_for_dogs

 

Elephant

 

Bacara

 

The_Cleaning_Corps

 

where_i_ride

 

dreamland

 

Arte_in_Vetrina

 

Vibes_Design

 

Constantino

 

Cutting_Design

 

HUMANSCOPE

 

Arti_Scuola

 

Infloris

 

MW

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RAW COLOR - Design

RAW COLOR - Design


The work of Daniera ter Haar & Christoph Brach, who have become better known by the name of one of their projects, Raw Color, is highly prismatic, covering the spectrum between art, design, photography and color research by mixing the powerful colors of vegetables, innovative color harvesting processes, with unique applications for print and textiles. Each project is created with an astute design sense and captured with stunningly composed photography.

The Eindhoven, Netherlands based team uses color as the 'connection between their different practices' posing questions like, 'what is the nature of a color and what is the connection to its physical state?' This post focuses on their design work. In a pervious posts we covered their research on vegetable pigments, and in an upcoming post we will cover their use of photography.



This is Basic

Planes, shadows, hues and reflections are subject of this research. For this study we have chosen for paper because this material has all appropriate qualities we were looking for. Paper is both flexible and stiff , it has colour, structure, it reflects and absorbs the light. Besides that it is one of the most natural materials for us to work with. By means of folding and cutting two-dimensional sheets are transformed in three-dimensional shapes, that form abstract images and shaded illusions.

The series of posters is part of the installation 'This is Basic'. The big pop-up shapes are triangles, circles and squares, by unfolding the poster the shapes open up and become three-dimensional. This transformation highlights the effect of shadow and reflection on the surfaces and shades.

The series is limited to 8 basic colours, both used for the shapes and the background, that makes 192 possible combinations. For those who are interested, they are for sale!

The booklets were sketches and starting point of our research at the same time. They are based on paper planes, their relation and interaction with each other. The contrasts of cut paper planes form new compositions every time you turn a page.


StrijpX

StrijpX is a design platform established in Eindhoven, showcasing emerging talent in product, fashion and graphic design. The core of this visual identity is the special developed dessin, composed of geometric shapes relating to the letter X. Every layer makes efficient use of the C,M,Y based offset printing process. During the printing the colours are turned on and off to reach a maximum diversity of transparencies, overlaps and colour combinations. The four basic combinations were created in one print run, C/M, C/Y, M/Y, C/M/Y. All on papers from 90, 120 and 250 grams. The offset printed sheets are finalised by a black information layer, adding the specific information of every exhibition. The black is added by the usage of silkscreening, hereby the C,M,Y,K is completed.


Keukenconfessies

For the food design studio 'Keukenconfessies' we searched for a mixture of moods, prints, colours and printing techniques. We were asked to design a ‘logo’ that could change, for this we came up with different, independent shapes coming from food and cooking, some more abstract then others. With these shapes you could mix endless combinations. For the business cards we added a stamp layer, to make the identity a bit more rough and playfull. The identity is based on a simple and strong shape language. For the typography is chosen a black and bold lettertype, it gives a robust feeling next to the colourful shapes. For all the printed matter we used uncoated paper. The stationary paper is only printed on the back site, here the overview from all illustrations are visible, in this case they can use the paper for different occasions.


Other Design Work

kunstlicht grafiek

 

 

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Car Color Trends from Range Rover

Car Color Trends from Range Rover


When I think about car colors the first thing that always comes to mind is this famous quote by Henry Ford: "Any customer can have a car painted any color that he wants so long as it is black." We've certainly come a long way from the single color option, but the color variations produced over the years have not strayed far from the "standards," and year after year the same colors reign in popularity. All of this brings up some questions in my mind, like what consideration are made when producing these colors, who are the people making these decisions, and are consumers really that afraid of different colors? Well, thanks to this guest post from the team working on the Range Rover Evoque we get a little insight into this vey conundrum.

Choosing a car colour from a range in a showroom is simultaneously the most difficult and most fun part of buying a new car. For Mel McWhirter, principal colour designer at Range Rover, choosing the right colour is very important. It’s her job. Mel is in charge of the colour range for the new Range Rover Evoque car.

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RAW COLOR - RBP Printing with Vegetable Ink

RAW COLOR - RBP Printing with Vegetable Ink


The work of Daniera ter Haar & Christoph Brach, who have become better known by the name of one of their projects, Raw Color, is highly prismatic, covering the spectrum between art, design, photography and color research by mixing the powerful colors of vegetables, innovative color harvesting processes, with unique applications for print and textiles. Each project is created with an astute design sense and captured with stunningly composed photography.

The Eindhoven, Netherlands based team uses color as the 'connection between their different practices' posing questions like, 'what is the nature of a color and what is the connection to its physical state?' This post focuses on their research on vegetable pigments. Two other posts to follow will focus on their design and photography.


“Color is a really nice connection between those disciplines. We use it almost as a material, and it’s transformative the way it can make something seem hard or light or heavy.”

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ahh...Fresh Spring Patterns & Palettes

ahh...Fresh Spring Patterns & Palettes


The days are getting longer, the sun is feeling warmer, and soon we'll be seeing fresh color pop-up everywhere. It must be Spring!

Here are some spring color palettes and patterns that have recently popped in the the COLOURlovers' color library. We know you've been looking forward to this for at least the past couple of months, so share you fresh spring palettes in the comments or keep the spring color love going all year in the color groups Spring in the Air & Spring.

Spring Plattes

Erdem_Spring_2011 Enter_Spring

spring_wedding_2 Blossoms_of_Spring

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Lucky Us! Green Patterns & Palettes

Lucky Us! Green Patterns & Palettes


We love St. Patrick's day...I bet you can guess why. Cause it's a day of celebration for the color Green! among other things. These days it is mostly a celebration of Irish culture. A culture rich with associations to the color Green! So, today we are reminded about how lucky we are to celebrate color with different cultures and all the color lovers across the world.

[c1]_saving_daylighttop_othe_morning

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Women On The Wavelength: Sandra Fettingis - Inspiration

Women On The Wavelength: Sandra Fettingis - Inspiration


March is Women's History Month, and to show our appreciation to all the women who color in our world, we're sharing amazing work and colors from women all month. Today for your color inspiration is the cut acrylic work of Sandra Fettingis, whose recent exhibition filled with neon colors, 'this time things will be different', at Plastic Chapel in Denver, closes March 5th, 2011.

'this time is will be different' at Plastic Chapel

My work draws from influences as far ranging as photographic portraiture, art deco design, modern and contemporary architecture and colorist ideas.

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The Secrets of Black and White by Becky Blanton

The Secrets of Black and White by Becky Blanton


This is a section from Triiibes' 'Color and Form', a freely distributed eBook available to view and download on Scribd or here.

There really is no such thing as color. Color is just the reflection of light, which is why at night things are shades of grey, or black - there is no light to reflect. During the day, or with a flashlight, different substances or objects absorb and reflect different wavelengths of light, making us believe we are seeing color when we're not.




The power of color then is its ability to alter our consciousness, our thoughts, our emotions, our perceptions. White is the presence of ALL color and the absence of all color. Black is the absence of all color and the presence of all color. If you mix all the primary colors - you get black. Yet you cannot mix any pigments to get white, although through additive and subtractive mixing of light you can. Where does the color go? And where does it come from?




Yet, if you need proof that white holds all color then notice a rainbow where moisture acts as a prism, causing the refraction of light to bend light rays and allow us to see each separate color. If you think about it, when you look at the sky without the re-fractional properties of moisture, you're actually seeing an integrated rainbow. It's when the light bends that the curtain is stripped from your consciousness and you *see* a rainbow. It's been there all along. You just couldn't process it. When you hold a prism up, it too provides the key inside "white" and grants us the ability to see beyond all color to a specific color. It's a lot like life that way. The answers to everything are present, but we need something or someone to "decode" the layers for us. The secrets to the universe are held in understanding the properties and possibilities of black and white.



Becky Blanton is a Ghostwriter, Author, Photographer, and Graphic Designer who lives, works and travels around the Country in her white, 1975 Chevy van with her mostly black Rottweiler.

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Chromatic: The Crossroads Between Color and Music

Chromatic: The Crossroads Between Color and Music


Support this project on KICKSTARTER.

The details are out about the latest book from ALARM PRESS, and i'm thrilled to be sharing them with all you color lovers, but to insure this book makes it to print we need to show a little love before April 8th, 2011 and pre-order or select one of the other support options on the project's KICKSTARTER page.

At nearly 400 pages of full-color artwork and editorial, Chromatic: The Crossroads of Color and Music, is a dynamic print presentation of independent musicians and artists who are using or exploring color in unorthodox ways. Packed with vibrant images and colorful perspectives, the book includes content on: musical synesthesia, audible color: the proposed mathematical correlation between color and pitch, psychedelic color and music, timbre, blue notes, the chromatic scale, concept albums based on color, performers who use color to add to their stage presence, polychromatic cover art, bands photographed in their favorite colors, wild illustrations of musical notes translated into hues to create elaborate geometric works of art, and if that wasn't enough, there is a chapter with guest editors Seripop, the eccentric Montreal based printing and design duo. What filters through, with the help of the high aesthetic standards of ALARM PRESS, is the line where color, music, art and design meet, and ultimately how the experience of color and music is unique for each of us.

Sneak Peak | Chromatic: The Crossroads of Color and Music

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Spreading the Color Love: Design*Sponge

Spreading the Color Love: Design*Sponge


The always lovely Design*Sponge has been showing a lot of color love recently and we're all for it! If you're not familiar with the curatorial prowess of Grace Bonney and her contributors I suggest you start with a few of these recent color lovin' posts.

gabriel dawe thread installations

Using over 50 miles of string, Gabriel creates dramatic, almost other-worldly installations that, from one perspective, remind me of sophisticated and elaborate versions of the weavings all Girl Scouts do at summer camp using popsicle sticks. - Read more

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