What Color is Your Business?


As a small business owner, you may have a meaningful understanding of the color of money but how about the color of your business? Learn whether the colors of your business put your customers in a buying mood and support a positive image, or create the wrong perception of your company.

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The Science of Colors

It may seem hard to believe that colors can have an impact on our body and mind. However, scientists know colors can influence our body's physiology and mental states. In a study by Wohlfarth & Sam, the color environment of 14 handicapped children was altered resulting in a measurable change in blood pressure and a decrease in aggressive behavior. The science of colors has been used by market researchers to determine how best to apply this knowledge to influence customer's perceptions of businesses.

The power of colors stimulates our nervous system and evokes emotional states. The colors of our environment travels through our eyes to our brain causing various hormonal releases. But forget the science, what does the meaning of colors do for your business?

Continue Reading at About.co - Small Business Information

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The Color of Words


Words for colors are slippery things. This came particularly to mind when I was reading through some fashion pages the other day as part of my eternal search for new vocabulary.

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One piece of clothing, whose colored illustration showed it to be a sort of dull pastel green, was described as being khaki in color. Now I am old enough to remember the color of British army uniforms just after the Second World War. Their uniforms were also said to be khaki (so much so that to be in khaki meant to be in the Army), but they were most certainly also a sandy brown with no hint of green. This fitted the etymology of the word-a legacy of British rule in India-which comes from an Urdu word meaning "dusty" (no connection with the ancient informal English term cacky, though the implied colors are, or were, similar).

If a word so recent and apparently so clearly defined can change meaning, almost without anyone noticing, perhaps it is not so surprising that other color words have done the same through history, even those for the primary colors that you would think too well-grounded in nature to suffer much change.

Continue Reading at World Wide Words

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Jody Turner: Design and Color Trends


In her last article, trend and design consultant Jody Turner categorized global color trends. In this article, she further explores design and color trends and talks with up-and-coming designers about how they use color in their work.

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Culture is moving from homogeneous expressions to an era of overlapping influences, creating a "co-creation culture." As trends move out of focus, consumers are not discarding them as new trends move in. Rather, they are keeping bits, discarding others and redefining them on their own terms. Consumer choices are influencing design and color industries in brand new ways.

Continue Reading at Apple - Pro - Insights and Ideas / Color

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Spring 2007 Fashion Color Report by PANTONE®, Inc.

Spring 2007 Fashion Color Report by PANTONE®, Inc.


For 13 years, Pantone has surveyed the designers of New York Fashion Week to bring us the season's most important color trends. This sketchbook previews color for spring 2007.

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Continue Reading at Fashion Trendsetter

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The colour of beta


I was wandering through the list at MoMB (The Museum of Modern Betas Most Anticipated) - a sort of highly subjective list gathered from del.icio.us links. I thought I would do a bit of an experiment and see what colors and what tone (dark or light) is the main color of the holding page or site found. The results are rather interesting and ignoring the design of these and just looking at the colors and tone gave me a different look at the sites as a whole.

Continue Reading at Diary of a website

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Color = Emotion


Often we are unaware of the power of color, it's so common we have become desensitized on a conscious level to it. While I was watching 'Natural Born Killers' tonight, it brought home to me how color is really powerful in creating, enhancing and influencing emotions. Many films use color as a cinematic effect, this film though does it in what I personally think is about the peak of color and emotion art.

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I've always loved black and white when it's used with one color to create impact. I think it's the photographer in me, might just be the designer. Color is all around us and it often takes it being placed out of context to bang home with real power. I recall somewhere there being a study in food that was colored various 'unnatural' colors. This of course, produced the result that even the most tasty food was seen as disgusting...

Continue Reading at Diary of a Website

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Web 2.0 Colour Palette

Web 2.0 Colour Palette


Web 2.0 is about finding new ways to interact on the internet and collaboration, at least to a certain extent. Those of us in the know realize what Web2.0 is really all about – putting things on super shiny tables and painting them with gradients and candy colors and shiny silver and stuff. Here's a list of Web2.0-friendly colors.

Continue Reading at Modern Life is Rubbish

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Beta Site is Live


We have taken the old site down in order to hook the new code up to it. Only 2 days left until everything goes live... Yikes!

The site is "beta" launching, meaning we have lots of stuff that will be going online in the next month after the launch. Our goal was to get the site off the old code ASAP so that it actually ran smoothly.

Much love.
-CL

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Interview with Jeff Nentrup

Interview with Jeff Nentrup


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Jeff Nentrup

Designer & Illustrator

Position: Designer & Illustrator
School or Professional Training: Art Center Center College of Design, Pasedena CA.
Location: Pasadena, CA

Jeff talks with us about some of his favourite works and his latest creation for BT's This Binary Universe.

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Interview with Dr. Woohoo

Interview with Dr. Woohoo


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Dr. Woohoo

In The Mod

Position: Pixel Pusher
Location: Albuquerque, NM

What drew is doing with his Color Analytics project is really cool. We hear from him about In The Mod (ITM) and his expriences with color.

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