10 Best Practices in Building a Website from Scratch


Starting anything from scratch can be daunting. It’s the same when it comes to web design. With so many possibilities, how can you leave enough breadcrumbs to avoid getting lost in your creative maze? The best advice to ensure you don’t stray from the path is to have a clear image of your brand and its overall message throughout the design process. This way, you can always refer back, remaining true to your concept. However, whether you’re designing a website for yourself or for a client, you might need a few more practical tips to make the most out of it. From finding inspiration to building the actual layout and choosing your color palette, here are the best practices in building a website from scratch.

 

10 essential tips to build your own stunning website.

 

     1. Do your homework

 

Remember those kids that used to spend their recesses reading and always won the spelling bees? Whether you were one of them or not, now’s the time to do your homework. Ensure you have a clear understanding of the exact goal of the website you’re building. Is it for branding, to attract new customers or to use it as a business card? Once you have all the answers, make sure the site you create is compliant to your or your client’s brand identity. Your findings will have an impact on the smallest details, like the color of a button or the font of a title.

 

 

      2. Be curious

 

Once you feel you’ve mastered the brand, move on to visual research. Search top design blogs and social media channels like Pinterest and Instagram. Finding inspiration shouldn’t involve only your eyes, but also your legs. You can find treasures in real life, browsing magazines, going to exhibitions and observing window displays. Gather all the images from your findings and keep only the ones that align with your brand’s look and feel - is it fun and exotic, or clean and organized? Final tip: get to know your competitors. Explore websites from the same field and decide how your site will be similar or different to them. In other words: “keep your friends close and your enemies closer.”

 

     3. Prepare your best content

 

Now is the time to collect all your written and visual elements. After all, a beautiful site won’t ensure your visitors’ return, if the content isn’t up to scratch. One golden rule here: always pick quality over quantity, and only display your best and most up-to-date content. It sounds obvious for an online store (you don’t want to show collections from fall 1992, do you?), but it’s the case for any other website. For example, if you’re a photographer, it’s recommended to go for 20 to 30 pictures per gallery maximum - but only your most stunning ones. It’s better to leave your visitors with a desire for more. Plus, overloading your website might make it slower – and Internet users are not the most patient, especially on smartphones.

 

     4. Create the architecture

 

It’s time to do something you haven’t done since the 11th grade: take a blank sheet of paper and a pen. You’ll use them to draw the architecture of your site, that is to say, the way your pages are connected to one another. Being precise here will considerably ease the process in the next stages. Moreover, a well-organized website is also easier to browse and will retain your visitors for longer. Finally, Google loves seeing pages that are well connected to one another, resulting in better SEO. The best practice here is to make sure that your pages are connected in a way that a visitor shouldn’t have to click more than twice to move from one page to any other page of your site.

 

So, which pages should you add? A website always needs a homepage, a gallery of what you offer (services, eStore, photos, etc.), an “About” page and a contact section - including social media channels. Then, based on your activity, you might want to add some of these extras:

  • A blog: great to boost your SEO.
  • A testimonial section: let your clients do the promotion!
  • A booking widget: for online reservations and payments.

 

     5. Build your layout

 

The placement of elements on your pages has a big effect on the overall aesthetics, so consider which layout best reflects your site’s look and feel. To narrow it down, here are the two current major schools of web design:

  1. The “classic” one, with multi-page websites.
  2. The “modern” with long scrolling one-pagers, inspired by feeds on social media.

In every case, there’s one option that works better than the other. It depends on your brand identity (you did take stage one seriously, didn’t you?), your type of business and your own preferences. Option one tends to suit traditional businesses. It’s also recommended for sites with a lot of written content. Option two is more trendy and fits businesses with mainly visual content.

 

If you go for the second option, consider separating sections using strips and columns to create grids - a clear and aesthetic way to display images. They also keep the viewers interested whilst scrolling and help them ‘digest’ your content more easily. See how Mercedes deBellard created a superb grid layout with Wix, that displays her works in an optimal way, with a clean background and clickable images.

 

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     6. Keep it clean and organized

 

Your visitors should feel at home on your website. This means that you want it to be as organized as possible. Think about hierarchy here. The most critical and/or eye-catching elements should be placed at the top left of your page, above the fold. Indeed, studies have shown that when looking at a page, we tend to start from the top left, then our eyes move right and down, following an “F” or “Z” shape.

 

You also want your website to look clean. Whether you’re using a grid or any other type of layout, leave space between elements to create a sense of breathing. A border around the edges of the screen is also a must, especially in mobile design. Ensure your site looks professional by repeating the same space in all areas, as well as aligning elements to one another to avoid disorder.

 

     7. Show your two colors

 

Colors not only have different psychological impacts on people, influencing the feel of your site; they also play an important role in its general performance (conversion to clients, time spent on page, etc.). Before delving in too deep, check if your brand already has a color scheme. If not, you should use color theory to help you decide on a color palette. Want to play it safe? Go for a clean white - or black, if you’re feeling wild - background and incorporate a maximum of two more colors. Explore how designer Mike Almanza creates a powerful aesthetic effect on his Wix website with only a few shades of grey and red.

 

Best Practices in Building a Website from Scratch_2

 

 

     8. Pick the right fonts

 

Although rules are there to be broken, it is generally recommended to keep your fonts consistent. Start with a maximum of two throughout your website. You can allow yourself some creativity for the titles, but when it comes to the text in your paragraphs, keep it clean, simple and easy to read. Stick to a maximum of three font sizes on each page, to create order. Play around with different weights and styles to emphasize certain words and create a hierarchy.

 

     9. Add the final touches

 

Just as a gift isn’t complete without a ribbon, a website isn’t ready without a few finishing touches. These can come in the form of welcome animations and parallax - all of which you can add on Wix without a single line of code. Uploading a video to your website is also an easy, yet efficient way to catch your visitors’ attention, and make them stay longer on your pages. These small but essential additions can help link between elements and add to the overall sensation your site conveys.

 

 

     10. Use an extra pair of eyes

 

Everybody needs a little help from their friends. Once all the elements are in place, ask people you trust for a second opinion on your website. This way, they can proof-read the copy, go over all buttons and links to check they work in a logical and flowing way, and also tell you if the brand’s message is clear and consistent. Finally, ensure you’ve adapted the website for mobile viewing and that it performs well on different devices - and you’re good to hit that “Publish” button!

 

     Final words:

 

If you’ve got this far, chances are you’ve done a thorough job, so kudos to you! But if you think the work on your site ends here, think again. A website needs to be tended to, just like a baby. If you want your website to successfully blossom into adulthood, you have to maintain it, keeping the design up to date with the trends and ensuring it’s constantly SEO ready.

 

Ready to lay the first bricks of your website? Delve into the world of web design with Wix now.

 

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Behind the scenes: the process every designer uses to design a good logo


It's not so easy to design a good logo, is it? Sometimes we struggle to come up with a good idea. Sometimes we make a mistake from the start and the end result is not even close to what the client had in mind for his brand. The whole creative process can be very frustrating at times, but there are a couple of steps to it that can help us design better logos that perfectly represent the brand.

We asked Konstantina Gavala to explain what it takes to design a good logo. As an example, she used the process of making the logo of their company.

 

Designing our logo: Yellow Studio
Yellow is a design and audiovisuals studio based in Barcelona and home to a group of creative professionals spreading from graphic designers and animators to photographers and branding specialists.
 
The studio was founded in 2011. Last July we decided to take the big step and renew our brand design, creating for ourselves a new, strong identity. With new people on the team, and our services varying from graphic to interior design, to animation, photography and marketing, we had to rethink what would represent us all and -of course- a way to reposition us on the market.
The most important tool: the Briefing
 
The first step was filling in our own brand design briefing questionnaire (which was a little tough to do, to be honest). A brief is a working tool we always use with our clients. It consists of a list of questions about both the client and the project, and it helps us understand the characteristics we need to take into account before we start designing the brand's identity. These questions provide information on the product/ service the client is offering, the target group he/ she is aiming for, his/ her style preferences etc., and we collected/ edited them from experience gathered throughout the years.
This is one of the most important (if not THE most important) parts of the whole procedure of creating a brand's identity. A detailed briefing can save you from a lot: misunderstandings, hours of reviewing and correcting, problems in communicating with the client, etc. It also helps you get an insight on whether you really want to work with this specific client or not (I know sometimes you cannot afford to say no to a client, but believe me, it's always a good thing to do when you see from the beginning it's not going to work smoothly). It's generally a good idea to use a printed questionnaire for your brand design briefing, give it to your client to take home, sit down, think and fill it in. It always makes things clearer for him/ her and helps them understand better what they are looking for.

[caption id="attachment_51780" align="alignnone" width="560"]Our briefing questionnaire is an 8-page notebook we ask our clients to fill in. Our briefing questionnaire is an 8-page notebook we ask our clients to fill in.[/caption]

In our case, filling in the brief document took us quite a long time. It's always more complicated when you are both the client and the designer. When we were happy with our answers, we finally moved to the next step:
The moodboard
The moodboard is a collage of images or sketches we think best describes the idea behind the brand. We use this as a visual helping tool when we start the design process. With a background in architecture, I'm used to expressing thoughts with images. For me personally, it's a way to take notes without writing my thoughts down. It doesn't really matter where the images come from: this is a private tool (one that you normally never publish or even show your client) and you can use any material available to you found online or from magazines, books, sketches, etc.

 

[caption id="attachment_51781" align="alignnone" width="560"]The menuboard is a graphic representation of our ideas for the brand. The menuboard is a graphic representation of our ideas for the brand.[/caption]

 

This is the moodboard I made for Yellow Studio. It's a graphic representation of things we realized during the briefing process this brand should be about. A creative interpretation of the brief, the moodboard's use is to explain words through images. It is one of the most difficult, but also the most creative of processes we use.

 

Sketching and designing

After finishing with the análisis of the brand´s goals with both words and images, we start sketching different ideas for the logo. It is very important for us to start this process with pencil/ pen and paper before concluding on a specific design and creating the digital and final archive in Illustrator. We always make sure that the final design works perfectly with bright and dark backgrounds by either choosing a colour that works well with everything or creating the logo´s negative. For our brand, I chose to create a graphic logo, one that has a yellow background and no transparency behind the name.

 

[caption id="attachment_51782" align="alignnone" width="560"]So here it is: the final version of the logo! So here it is the final version of the logo![/caption]

 

What is different about your logo designing process? Share your ideas with us in comments below.

About the author: Konstantina Gavala is the creative director at Yellow Studio in Barcelona. She studied architecture, design and photography in different universities in around Europe. Her studies include a Masters degree in Architecture, and postgraduate degrees in "Design, Image and Architecture" and "Design and Photography".

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Artist in Residence Programmes for Young Artists in 2018


As a young artist, I remember having difficulty finding opportunities to promote my art and get recognition for it, until I found out there are numerous art residencies for young artists.  I learned that art shows, contests, and residencies are important tools for the artist, especially emerging artists because they are a third party endorsement of your art.  If a residency loves your work enough to accept you, then a future buyer can feel confident in purchasing your art. Not all residencies are free, but they are all great for your career and growth as an artist. Don’t forget to put these on your art resume!

So, now that we understand why residencies are important, let us explore some residencies that are available for young and emerging artists in 2018.

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COSM

Cosm offers a retreat to musicians, dancers, performance artists, and painters. A residency at Cosm does not require any educational or experiential prerequisites. However, a letter of intention and the purpose of the consultation are requested in advance. This retreat is at Alex Grey’s Chapel of Sacred Mirrors in the guest retreat room.  There are several options available from one night to weeklong retreats, and even longer if you wish.  The residency includes a consultation about career development, style, technique, and philosophy. Prices range from $500 - $1450.

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STUDIO TWO THREE

Screen-printing, etching, relief printing, sewing, photography, and business courses are all offered at Studio Two Three.  This residency is open to all skill levels and you will work alongside other artists in a working studio located in Richmond, Virginia.

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YASODHARA ASHRAM

This retreat is for artists that would like to work on their craft while in a renewing setting at the Yasodhara Ashram in Canada. The fee is only $50 and the minimum stay is one week (two weeks is recommended).  During your stay, you will need to donate two hours per day of your time to the ashram.  Meals and yoga classes are provided free during your stay as part of the residency.

STONY POINT CENTER

Located on a farm 30 miles North of New York City, the art space at Stony Point Center is a 4000 sq. ft. two-story facility with a loft, overlooking a chicken coop and vegetable gardens.  The artist-in-residence duties consist of managing the art space, facilitating lectures, and organizing classes. Residencies are 3-6 months long and a donation of one painting is required.

 

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If you know about more artist in residency programmes worldwide, please share it with our community in the comments.

Visionary Surrealism Artist

About the author: Angela Latchkey is an award-winning surreal artist. Her oil paintings explore ideas about philosophy, consciousness, science, and technology.

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5 Essential Web Design Tips for a Stunning Website


Let’s admit it, creating a website 10 years ago was a real pain in the mouse. Every single element had to be planned in advance, both coding and design-wise. Then, any change would require bugging the web designer, even if it was just updating the year in the footer. (Speaking of which, this is a free reminder to update all your footers for 2018! No need to thank me.) Luckily, today there are various web-development platforms that allow you to create a website, even if you haven't typed a single line of code in your entire life. Yet, even if you end up using the most stunning template, and the most advanced set of tools to personalize it, no one cancelled the importance of know-how. Meaning, you still have to know what you’re doing, as the responsibility for the website’s success lays exclusively on you.   Which pages does my website need? Which fonts should I pick? How do I design a homepage that makes people click? And how come my coffee's cold again? Those are only a few questions you might end up asking yourself while working on your online presence. Well, it’s finally time for some good news, since we’ve gathered the five essential web design tips for a stunning website:

5 Essential Web Design Tips for a Stunning Website_Featured2

1.    Declutter your pages

A well-designed home without visual clutter is a serene place, one that you’d want to spend a lot of time in. A website is no different. After all, there is a reason why the first thing you see is called a “homepage”. Making users stay on your website is always a win - even if they don’t make a purchase, they’ll end up learning about your brand or product and come back later. Finally, keeping them hooked raises your reputation in the eyes of Google, and will result in a better ranking in search results (SEO). So, how do we turn a homepage into an inviting and pleasant space for the random Internet user? By keeping it neat, organized, and functional. Follow these guidelines to create a practical clutter-free atmosphere:

  • People tend to skim websites quickly -> Use short and concise text to deliver your message. Break it up with subtitles wherever possible.
  • People are overwhelmed with information -> Use sharp call-to-actions (‘Don’t miss out’, ‘Buy now’, etc.) that give clear instructions.
  • People are visual learners -> Use universal icons to replace text whenever you can.

To sum it up in one line, a clutter-free homepage should make your visitors read less and do more.   Inspiration: Thanks to the use of arrows, icons and white space, this Wix template is a perfect example of clean design.

5 Essential Web Design Tips for a Stunning Website_1

2. Create a hierarchy

Since your website visitors don’t have the time to explore it in its full glory, you need to arrange the content wisely, following the rules of visual hierarchy. Think of it as a trail of donuts: leave them where needed, and people will follow. Use colour, contrast, size and spacing to draw attention to desired sections, and make sure you’re exposing the reader to what’s most important first.   Here’s an example of a generic order of appearance you might want to adopt:

  1. Your personal/brand name and business description (online fashion store, wedding photographer, freelance writer - that kind of a description).
  2. Types of services you provide + Examples of your work.
  3. Contact option.

Other sections will surely enrich your website, like the traditional “About me” page, client feedbacks, a blog, a newsletter subscription - just to name a few. But the reader must be intentionally led through the three most important ones listed above, according to their hierarchy.   Inspiration: Check out how this Wix template manages to deliver the information in a hierarchized, yet beautiful way.

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3. Increase readability

A readable website makes it easy for users to recognize words, sentences, and phrases in a breeze. With high readability, visitors can scan the website quickly and internalize the info efficiently. In addition to using short and concise chunks of text within a hierarchy, you need to double-check that it is designed to read.   Follow this set of guidelines to take your content readability to the next level:

  • Make sure there’s sufficient contrast between the font and background colors.
  • Keep font size at least 16pt (always have mobile screens in mind).
  • Use only readable fonts for your paragraphs. “Sans serif” fonts like Arial are Internet readers’ favorites.
  • Keep the ‘exotic’ fonts (like handwriting) for the titles.
  • Do not mix more than two font types.

Inspiration: The grid-based layout and classic fonts make it super easy for visitors to grasp the important information on this website.

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4. Make navigation intuitive

You want your website to be amazing, but never a maze. All the info on your website should be accessed as easily and intuitively as possible. User-friendly navigation not only helps people find what they’re looking for but also affects your website’s ranking in the long run. The easier it is to find content, the simpler it will be for search engines to index it.   Here are the basic rules that will make your website’s navigation as clear as a whistle:

  • Your logo in the header should always link to your homepage.
  • The menu should be placed in the header and be visible on all pages. Sections need to be arranged in order of importance.
  • Make sure that every piece of content is accessible within three clicks maximum.
  • Long-scrolling your thing? Use vertical navigation with anchor links.
  • The footer must contain all the practical information about you and your business: address, phone, email, social media, ‘Terms of use’ and ‘FAQ’.

 

5. Be mobile friendly

It’s official: more than 50% of Internet traffic originates from mobiles. That leaves no room for questions: your website has to be mobile compliant on every possible device. A powerful website builder like Wix will create a mobile version of your website automatically, making this task a no-brainer.   Then, you only have to adapt the content, keeping the following tips in mind:

  • Mobile navigation menu has to be shorter, containing only the essentials.
  • Images can’t be too big or too small - optimize them for mobile displays.
  • Exclude sections that ask users for inputs, when they are not crucial.
  • Actionable items like your contact details, purchase button or store location should be easily found. Consider adding a dedicated action bar to display these.
  • If your website is content-rich, add a search bar to make every bit easily accessible.
  • Test, test, test everything from your own mobile to make sure you’ve got it right.

To sum it up in four words: think small, win big!   Inspiration: After excluding all unnecessary elements, this Wix template looks as inviting on mobile and on desktop.

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Ready to craft your online masterpiece? Delve into the world of web design with Wix now.

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Top 10 Online Logo Makers


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A logo is not only the visual identity of a company rather reflects the essence of your company and helps you in building brand recognition. Thus, you need an impressive logo to inspire trust, credibility, and influence your target audience.

Though to design a professional logo requires design expertise, prior experience and in-depth knowledge of logo making but these days online tools have taken over the market. These tools have simplified the process of logo creation and has become go-to-option of all the users.

So, if you also think you have a creative bent of mind and passion for designing then these tools make a good option to get started with the logo designing process. Here we present top 10 online logo makers that you must know about.

 

 

  1. Designhill

Designhill’s Logo Generator is one of the best option to create your own customized logo that too free of cost. The tool comes with a user-friendly interface and offers many options in terms of images, fonts, colors, and texts. In just three simple steps, you can get a brand new logo for your business. Can logo making get easier than this?

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  1. Logoaster

Logoaster is the one of the finest logo generator tool that helps you in creating a logo within few minutes. You don’t need any technical knowledge, the tool is beginner-friendly, extremely easy to use. It offers you to browse through a wide collection of logos that are customizable in terms of color, business type, name, and more. All designs made in logaster is delivered in both the format such as raster (Jpeg, PNG) and also vector (PDF, SVG).

 

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  1. GraphicSpring

Graphic Spring is yet another free logo creator that lets you design your own custom logo just in a matter of minutes.All you need to do is, enter name of your business, tagline and you can browse through library of vector-format icons to choose from. You can also edit the colors, graphics, fonts, and get the final logo completely free.

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  1. Ucraft

  Ucraft is another great option to design logos without the need of any professional designers. It offers over 200 icons, collection of different shapes, texts, to create a customized logo. Tool presents users with a blank canvas and offers drag-and-drop functionality that enable them to find what exactly they are looking for. Explore it today to get a new logo for your business.

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  1. Logo Garden

Logo Garden is another great choice for creating catchy and customized logos for your business. With this free online logo maker you can browse through library of available icons and create a customized logo. Whether you are looking for an inspiration for your logo design or want to create a completely new logo for your company, this tool makes a great option.

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  1. LogoGenie

If you are looking for a free logo making websites then let your search end here. It is one of the best free online logo maker websites that lets you create attractive logos without much effort. Users can make logos in three easy steps such as category selection, inserting the desired text & tagline and lastly downloading your custom logo. Thus, you new logo is ready in three simple steps.

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  1. Logo Foundry

Do you want to design your logo straight from your iphone or ipad? If yes, then logo foundry is your best bet. This tool makes a good option for both professional designers as well as users with no design expertise. The tool offers an impressive library of more than 3000 icons and symbols to choose from along with some excellent advanced text options. Besides, if you are looking for some more inspiration, they have a community of designers for the same.

Besides, this online logo maker tool have been featured in Forbes and Targets both for its brilliant features and easy to use.

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  1. Canva

Canva is one of the finest tool to create attractive logo without any design expertise. The tool maintains over 100 free templates and an impressive library of other icons, images, shapes, and fonts to design a stunning logo of your choice. It offers an intuitive drag and drop functionality that is quite simple to use. Best part is you can download high-resolution logos in PDF, PNG, and JPG format without any additional costs.

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  1. DesignMantic

      This online tool guides your logo making process in simple four steps. Firstly, you need to select logo type among three options such as symbol, lettermark, and abstract.Secondly, you need to make a choice in font types among sans serif, serif and script. Third, you need to select color pallette and the last step is to select name and industry. After this you will be presented with many logo options, you can pick the one for further editing and your final logo is ready to impress your audience.

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  1.  Online Logo Maker

Online logo maker is another easy-to-use tool and has a similar interface to graphic spring’s logo generator. Tool offers tons of templates to choose from, also has a great no. of pre-designed symbols, font variety to help you come up with your desired logo design. Besides, it allow users to have unlimited downloads, giving users freedom to tweak their logo anytime they want.

This logo maker offers both a free as well as premium service. If you are looking for high resolution downloads than premium package is a better option.

 

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5 Reasons Amateur Designers Should Use CyberLink PhotoDirector


Designing isn’t easy. It doesn’t really matter where you stand today as a designer, what really matters is how quickly you learn, adapt, and upgrade your design skills.You can read all the designing tips and best practices on the internet but what really matters is how you perform practically. At times, it is just using the right tools.

CyberLink PhotoDirector happens to be a great choice for amateur designers for several reasons. Here are five best reasons why CyberLink PhotoDirector should be your first choice.

 

Easy to use

PC MAG calls it friendly yet powerful interface.

Let’s admit it, being an amateur designer, you need an easy start. You need an editing software that you can learn quickly and get started almost immediately.

If you've to watch a video tutorial before editing every single image, you won’t make it too far.

This is where CyberLink PhotoDirector comes into play. It is an easy-to-use editing tool that works perfectly for amateurs as well as professional designers. Once you get used to the basic functions, you can switch to its advanced versions.

 

Several features

This is where it gets really interesting. I have seen designers who use multiple tools because they don’t get all the features in a single powerful editing software. At the end, it gets frustrating because you've to move your image from multiple tools to finalize it.

Guess what, CyberLink PhotoDirector is one heck of an editing software that is extremely power-rich. It does pretty much everything you need from a photo editor.

Here are a few major features.

  • 360 degree photo editing
  • Intelligent photo fixer
  • Supports photos with motion
  • Easy layer editing
  • Supports raw format
  • GIF creator

 

Editing made easy

Why a photo editor and designer needs a photo editing software?

The whole point is to edit images and make them look better. If you cannot do it, you won’t stand a chance.

CyberLink PhotoDirector helps you with editing. Period.

Not just that it helps but you can start editing images fairly quickly. Adobe Photoshop is good, but it needs tine. You cannot edit a photo right away with it.

CyberLink PhotoDirector lets you do it right from day one. With its intelligent content-aware editing, you can start editing images like a pro right from day one. Besides, dealing with layers is easier than ever.

 

Supports raw formats

As a designer, you've to deal with raw formats. CyberLink PhotoDirector supports all the raw files from all the leading cameras. You just name it.

This makes it a designer’s best friend.

When you’re a designer, its best to shoot in raw for several reasons. If your photo editor doesn’t support raw files, you'll have to shoot in another format and that’s not the best choice as a designer.

 

Affordable

The best part, CyberLink PhotoDirector is affordable.

The biggest challenge amateur designers’ face is that they don’t have enough money to buy expensive image editing tools. You’re already in the struggling and learning phase, and that’s the time when you need an affordable yet powerful photo editor.

That’s where CyberLink PhotoDirector makes the equation even.

Stop chasing your dreams, fulfill your destiny and be one of the best designers in the town with the right image editor.

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3 Things That Happen After You Replace Those Older Residential Windows


While it took some time to choose the right replacement windows, all the work is done. You look at the new windows and know that they have made an impact on the way your home looks. What is not apparent just yet is some of the other advantages you will enjoy as time passes. Here are three of the more important benefits that will now be yours thanks to the decision to invest in new residential windows.

You Stop Wasting So Much Energy

There as some suspicion that the older windows were contributing to the higher utility bills. What may surprise you is how much of a contribution was made due to the poor insulating qualities and generally deteriorated state of the aging windows. Now that they are gone, you will see a noticeable in the energy needed to keep the home comfortable. From the first full billing period after the new windows Oakville are in place, you will have more money that can be devoted to other household expenses.

Your Heating and Cooling System Will Last Longer

Those new windows will do more than decrease the energy needed to keep the home warm in winter and cool in summer. Since the heating and cooling system does not have to cycle on as much, there is less wear and tear on the components. You end up saving money because repairs to the unit are less frequent. There is also a good chance that the system will end up lasting several more years because of the reduced usage. That gives you more time to set aside money for a replacement and be able to avoid having to finance a new system.

You Can Open and Close the Windows Without Any Trouble

When was the last time you could open and close all of the windows without any difficulty? Older windows, especially wooden ones, are likely to begin sticking as they age. If they don’t stick, then the sashes will not stay in place once you do open them. There were times when you would have loved to let some fresh air in the house but the effort was just too much.

With your new windows in place, feel free to open them whenever you like. They will glide easily to any position you like and stay there. When it’s time to close the windows, you won’t have to strain in order to inch the sash downward; it will close with the same level of effort that it took to raise the sash in the first place.

Are you tired of windows that don’t work the way you like? Now is the time to do something about the situation. Call a local contractor and begin checking out the different designs offered by the windows manufacturer recommended by the professional. Plan a date for the replacement project to begin. Once it’s finished, you will begin to enjoy those windows before the last member of the installation team pulls out of the driveway.

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Marketing Mistakes To Avoid as an Illustrator


Marketing, using illustrations, is more powerful than using text, which most people don't read. After all, they say that 'a picture is worth a thousand words.' A marketing illustration needs to have a strong message to the intended market to make an impact. Most news indicates that all illustrators are different, so what are the various marketing mistakes they need to avoid when doing their work? This article will highlight some.

No smooth illustrations

Illustrations use more drawings than from just the imagination. However, there are many tools to make such marketing arts fine and smooth. People get attracted to fine finishes rather than rugged ones. Most young haven’t got commercial illustrators portfolio and  would give up on the way and end up delivering unfinished work. For instance, the adobe illustrator will offer the simple and smooth tools you need to tidy up your work, but one must know how to use it.

Use of the wrong file format

Well, one would conclude that it's not worth spending a whole day designing a logo for a client and creating the best resolution only to download it in the wrong format. In fact, there are few high-quality formats that will be compatible with your illustration program without changing the resolution. Thus, it's crucial to understand the compatibility between the two documents, particularly for web purposes.

Using the wrong colors

Colors are very crucial in marketing illustrations. Suppose you want to make a logo or design for a coffee house and you use all yellow colors. Does it make since? People would expect more of a dark brown to represent the dark roasts of coffee; similarly, one cannot use purple to illustrate tomato juice. This mistake can cost a company great sales, time, and energy when they reject your work.

Not using swatches

While most young illustrators will try to build their own swatches to remain unique, this can use up most of your time and never achieve the best quality. The most popular illustrator software will have their own hues, skin tones, and color schemes. When used well, such capabilities will always give a unique outcome, so there is no need to create some from scratch. The experts advise that one can create color schemes that have never been seen before with such tools.

Poor cropping

It's one of the popular mistakes young marketing illustrators make. If one is going to crop, the relationship between the image and cropping must be logical. Thus, one cannot crop more than 1/3 of the image; otherwise, it will lose meaning. Additionally, trimming also depends on the effect one wants to create in the illustration. For instance, one may decide to trim the lower part of a human portrait and leave the upper part with enough allowance from the image to the trim.

Conclusion

Illustrations are used in more than marketing setups and all need great creativity. As a rising way of marketing, illustrators must, by all means, produce classic work. A combination of great tools alongside creativity is what will give the best results.

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Top 5 Issues New Windows Will Resolve


Have friends been dropping hints that your home could use new windows? Now is the time to take a close look and see what you think. As you examine the windows, you are likely to realize they are the reason for some issue around the house that could be easily corrected. Here are five of the more common problems that are resolved once a homeowner decides to move forward with a complete window replacement.

No Hot and Cold Spots

In the years past, keeping the entire home at a comfortable temperature was easy.  The last year or so has been different. There is definitely a difference in the temperature in the hallway and several other spots. Those areas seem to be a little warmer in the summer and colder in the winter.

At first, you put the issue down to needing new insulation. Unfortunately, that change did not eliminate the problem. Once you install new windows Ottawa, those hot and cold spots are likely to be history.

Your Energy Bill is Lower

You may not realize how much your current windows affect the heating and cooling bills. This is especially true if they are several decades old and were not manufactured according to the specifications that apply today. Once you have those older windows removed and install newer designs sporting double panes and other features, there will be a difference in your heating and cooling bills. Think of all the things you can do with the extra money!

The View is Better

Even with frequent cleaning, the glass in your older windows has minor flaws that interfere with the view. Tiny scratches from years of use is common and can make looking out the windowless pleasant as time passes. The changes are so incremental that you really don’t notice them until the new windows are in place. At that point, the experience is much like someone who just purchased a new pair of prescription glasses. Suddenly, the view is much sharper and crisp. That can only be a good thing.

Your Privacy is Protected

Did you know that it’s possible to invest in new windows that make it easier to see into the house while still allowing you to look out and see everything clearly? That’s an excellent feature that boosts your privacy.  People who prefer to go about their business without feeling as if anyone can walk by and peer into the home will find this feature especially attractive.

Your Home’s Value Increases

Home improvements of any kind add to the market value of your home. That includes investing in new windows. Improvements indicate to prospective buyers that they can move in and enjoy the home without having to make any changes immediately. Knowing the windows are in great shape and likely to last for a long time is certainly something your real estate agent can use as a selling point.

Now is the time to look at windows in Newmarket from CanChoice and select a new window design. Once the installation is finished, you will pat yourself on the back for making such a smart decision.

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3 Things That Happen After You Replace Those Older Residential Windows


While it took some time to choose the right replacement windows, all the work is done. You look at the new windows and know that they have made an impact on the way your home looks. What is not apparent just yet is some of the other advantages you will enjoy as time passes. Here are three of the more important benefits that will now be yours thanks to the decision to invest in new residential windows.

You Stop Wasting So Much Energy

There as some suspicion that the older windows were contributing to the higher utility bills. What may surprise you is how much of a contribution was made due to the poor insulating qualities and generally deteriorated state of the aging windows. Now that they are gone, you will see a noticeable in the energy needed to keep the home comfortable. From the first full billing period after the new windows Oakville are in place, you will have more money that can be devoted to other household expenses.

Your Heating and Cooling System Will Last Longer

Those new windows will do more than decrease the energy needed to keep the home warm in winter and cool in summer. Since the heating and cooling system does not have to cycle on as much, there is less wear and tear on the components. You end up saving money because repairs to the unit are less frequent. There is also a good chance that the system will end up lasting several more years because of the reduced usage. That gives you more time to set aside money for a replacement and be able to avoid having to finance a new system.

You Can Open and Close the Windows Without Any Trouble

When was the last time you could open and close all of the windows without any difficulty? Older windows, especially wooden ones, are likely to begin sticking as they age. If they don’t stick, then the sashes will not stay in place once you do open them. There were times when you would have loved to let some fresh air in the house but the effort was just too much.

With your new windows in place, feel free to open them whenever you like. They will glide easily to any position you like and stay there. When it’s time to close the windows, you won’t have to strain in order to inch the sash downward; it will close with the same level of effort that it took to raise the sash in the first place.

Are you tired of windows that don’t work the way you like? Now is the time to do something about the situation. Call a local contractor and begin checking out the different designs offered by the windows manufacturer recommended by the professional. Plan a date for the replacement project to begin. Once it’s finished, you will begin to enjoy those windows before the last member of the installation team pulls out of the driveway.

 

 

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