How Does Color Improve Your Mood?
Just like warm weather and sunshine makes you feel good, certain colors can just make you feel better. This is a proven fact and using the right colors in your work can change the way your readers feel about you as well. For example, yellow and orange have always been associated with happiness and blue or green has been known to promote peacefulness. Using certain colors on your website can set the mood for your readers to improve your readability and increase sales. However, you do have to know a little bit about the psychology of color to use it properly.
Believe it or not, color psychology has been around since the late 17th century when Sir Isaac Newton found that each color has its own wavelength. Others went on to discover that you could blend light to make other colors and that some have a sort of warm aura while others are cool colors. For example, the red spectrum of colors such as orange and yellow, are known to be cool colors and the blue spectrum is made up of warmer colors like green and purple. Let’s look at some of the basic colors and what they mean.
Photo courtesy of tes.com
As we all know, red is associated with love and intensity. It is a strong and vibrant hue that usually brings very strong emotions in people. It can be an energetic and powerful color that evokes confidence, self-assuredness, and control. It can also be a fun and passionate color that sets off emotions of romance in some people. Hence, the reason for red roses and hearts on Valentine’s Day.
The color orange can also be an energetic hue that inspires happiness and makes you feel uplifted. While there are some people who say orange is energetic and happy because it is a blend of red and yellow colors, which makes sense because red is energetic and yellow is a happy color. Bright orange can be an attention getter dark orange may cause a calmer feeling.
Sunshine is referred to as yellow and it invokes a brightness to anything it appears in. If you want to create a happy and warm website that grabs attention and does not let go, try using the colors yellow, orange, and red. All three of these colors and the various hues in between can increase the intensity and energy of any page.
Blue is the color of the sky and has been known as a primarily male color all over the world. It is a color that promotes peace and serenity as well as reliability. It is one of the most often used color in marketing and advertising because it exudes a professional sincerity that gives people a sense of security.
For many, the color green is a symbol of good luck, healthiness, and nature. It is also known as a tranquil shade that promotes a calming effect similar to blue. Because green is a blend of blue (a warm color) and yellow (a cool color), it has the ability to create an atmosphere of both happiness and serenity. It has been used to relieve stress and is a common color for doctor’s offices.
Since the 15th century, the color purple has been associated with royalty and wealth because it cost more for manufacturers to make the color. However, it is not just known for its high society use. It is also a symbolic color that is used for awards such as the Purple Heart, which is one of the most honorable awards for bravery in the American military.
No matter what colors you choose for your website, make sure they are pleasing to the eye and blend well together. Some colors just do not look good together. Have others take a look at your color palette before you publish your final product.