Let’s admit it, creating a website 10 years ago was a real pain in the mouse. Every single element had to be planned in advance, both coding and design-wise. Then, any change would require bugging the web designer, even if it was just updating the year in the footer. (Speaking of which, this is a free reminder to update all your footers for 2018! No need to thank me.) Luckily, today there are various web-development platforms that allow you to create a website, even if you haven't typed a single line of code in your entire life. Yet, even if you end up using the most stunning template, and the most advanced set of tools to personalize it, no one cancelled the importance of know-how. Meaning, you still have to know what you’re doing, as the responsibility for the website’s success lays exclusively on you. Which pages does my website need? Which fonts should I pick? How do I design a homepage that makes people click? And how come my coffee's cold again? Those are only a few questions you might end up asking yourself while working on your online presence. Well, it’s finally time for some good news, since we’ve gathered the five essential web design tips for a stunning website:
A well-designed home without visual clutter is a serene place, one that you’d want to spend a lot of time in. A website is no different. After all, there is a reason why the first thing you see is called a “homepage”. Making users stay on your website is always a win - even if they don’t make a purchase, they’ll end up learning about your brand or product and come back later. Finally, keeping them hooked raises your reputation in the eyes of Google, and will result in a better ranking in search results (SEO). So, how do we turn a homepage into an inviting and pleasant space for the random Internet user? By keeping it neat, organized, and functional. Follow these guidelines to create a practical clutter-free atmosphere:
To sum it up in one line, a clutter-free homepage should make your visitors read less and do more. Inspiration: Thanks to the use of arrows, icons and white space, this Wix template is a perfect example of clean design.
Since your website visitors don’t have the time to explore it in its full glory, you need to arrange the content wisely, following the rules of visual hierarchy. Think of it as a trail of donuts: leave them where needed, and people will follow. Use colour, contrast, size and spacing to draw attention to desired sections, and make sure you’re exposing the reader to what’s most important first. Here’s an example of a generic order of appearance you might want to adopt:
Other sections will surely enrich your website, like the traditional “About me” page, client feedbacks, a blog, a newsletter subscription - just to name a few. But the reader must be intentionally led through the three most important ones listed above, according to their hierarchy. Inspiration: Check out how this Wix template manages to deliver the information in a hierarchized, yet beautiful way.
A readable website makes it easy for users to recognize words, sentences, and phrases in a breeze. With high readability, visitors can scan the website quickly and internalize the info efficiently. In addition to using short and concise chunks of text within a hierarchy, you need to double-check that it is designed to read. Follow this set of guidelines to take your content readability to the next level:
Inspiration: The grid-based layout and classic fonts make it super easy for visitors to grasp the important information on this website.
You want your website to be amazing, but never a maze. All the info on your website should be accessed as easily and intuitively as possible. User-friendly navigation not only helps people find what they’re looking for but also affects your website’s ranking in the long run. The easier it is to find content, the simpler it will be for search engines to index it. Here are the basic rules that will make your website’s navigation as clear as a whistle:
It’s official: more than 50% of Internet traffic originates from mobiles. That leaves no room for questions: your website has to be mobile compliant on every possible device. A powerful website builder like Wix will create a mobile version of your website automatically, making this task a no-brainer. Then, you only have to adapt the content, keeping the following tips in mind:
To sum it up in four words: think small, win big! Inspiration: After excluding all unnecessary elements, this Wix template looks as inviting on mobile and on desktop.
Ready to craft your online masterpiece? Delve into the world of web design with Wix now.