Neon is one of those palettes that often finds itself on the wrong side of the high-brow/low-brow division. Most of us associate the vibrant colors with things like the blinking signage advertising the local bar or fast-food spot, or our favorite "Saved by the Bell" inspired outfit from middle school.
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But neon "throw-back" clothes are back, and just as neon's having a fashion revival on the street, it also has a place in the couture scene.
Take these three projects, which insert the hues for dramatic touches that serve as the centerpiece of the images.
Neon Flames goes for a black-light effect - the model's neon makeup illuminates the frame, and she "breathes" clouds of neon smoke.
In Tronized Beauty, a neon laser pen adds a totally unexpected and fascinating element to this fashion editorial.
And the Superfresh window display team, following the client's instructions for a "fresh and futuristic" look, used neon liberally.
As artists like these experiment with wild ways to use neon, our "neon experience" can expand beyond the sunglasses and t-shirts we pass on the street, and help us discover more creative uses of this vibrant palette. Who knows - maybe you'll be inspired to start wearing neon makeup like the model above...