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Cultural Color Differences: Mexico & USA

Cultural Color Differences: Mexico & USA


We're fortunate to have this guest post by blogger & crafter Jenny Hoople. You can see this post and many colorful others on Jenny's blog, Authentic Arts.

Why are bright, colorful things so cheerful and why is America so afraid of them? I've spent my whole life becoming fascinated by color and it's combinations, from fingerpaintings to oil paintings to colorful gemstone jewelry. I've often wondered why so many cultures embrace and celebrate color while my own seems to suppress and marginalize it. In Mexico, colorful living is standard practice, a way of releasing control over their lives and giving it back to God. In America, only the fringe live colorfully: artists, bohemians, hippies. Here, a colorful outfit is a sign of a dangerous mind, of an impulsive rule-breaker, of someone who's not afraid to stick out.

My mom had us playing with color as far back as I can remember. She'd set us up at the kitchen table with watercolors or crayons and we'd just go to town for hours! I remember that new boxes of sharp crayons or pristine, unmuddied watercolor sets were the most exciting presents. I used to get so distressed when, in my haste, I'd muddied up a once bright yellow pan of watercolor. Mom would always swoop in with a napkin and resuscitate my sunny friend. I suppose that this early training predisposed me to a love of colorful things.

Now I know that color exists in America, but the "adult" and the "professional" and the normal rhythm of our society lean toward quiet, somber, dignified colors. The next time you're in a crowd - look around - most outfits are composed of dark blues, greys, blacks, white, beige, khaki and forest and olive greens with the occasional red accent thrown in. Take a look at all those cars out on our roads - they paint the same picture. The next neighborhood you drive around - check out the house colors - equally drab. A culture of people who, by and large, play it safe and follow the rules and believe in protocol and proper conduct. Good news for personal safety, bad news for beauty.

The wonderful colors found everywhere in Mexican society are a natural extension of their whole cultural attitude of freedom and taking chances.

By contrast, in Mexico (not the only colorful country, but it's the one I know best,) color runs rampant. There are just as many pink or green houses as white ones. There are even houses painted all three of those colors! Color is everywhere, even the normally boring plastic housewares are a riot of pink, purple, orange, red, blue, yellow and green. I read somewhere that this flagrant use of color in Mexico started as a way of living closer to God. "Let go and let God," if you will. It's a letting go of control over your environment, an act of recognizing that existence is, ultimately, out of our hands. The wonderful colors found everywhere in Mexican society are a natural extension of their whole cultural attitude of freedom and taking chances.

In America "colorful" is at once marginalized and admired. When children say they want to grow up to be artists, parents try to steer them toward something more "respectable" with tales of the starving artist and of doing something with your life. (Thank goodness my parents aren't like that, because they would have been awfully disappointed!) People in really colorful outfits are seen as eccentric at best, freaks at worst. While at the same time, works of art are bought for millions of dollars and people lament their inability to be artistic (as if it was the exclusive dominion of a few gifted souls.)

In America "colorful" is at once marginalized and admired.

Boy am I glad I married someone from Mexico so I could be closer to such a colorful culture. I need color like other people need T.V. or heroin. Funny thing is that my Mexican husband is actually quite fond of subdued colors for big things like walls and vehicles and for his own outfits.  It is his American wife who is always sprinkling the house with orange afghans and lime-green pillows and pinning magenta silk flowers to his nice, brown, deer head. Poor guy.

How do you all feel about the cultural color divide? Am I completely off my rocker, do you think that America is plenty colorful (thankyouverymuch)? I don't mean to say that America is devoid of color or lovers of color. I'm simply suggesting that the whole of our society tends to lean toward a more homogenous and safe color pallette. Tell me what you think, leave a comment ;)

Images by Jenny Hoople.


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8 Comments
Showing 1 - 8 of 8 Comments

ycc2106

I think the light plays a big factor - a bright red seems brighter & lighter in sunny counties... maybe it also has something to do with energy, flashy colours can be tiring (?)
I also don't think America tends specially towards sober colours, not as much as Northern Europe or Slavic countries anyway... or maybe north-north and south-north America is different?

StormGirl

funny.. Ive bee thinking mexico lately for home exteriors .. bright and natural, rustic and fresh all at the same time...
On a personal note :) your " cute little Mexican" husband just has to be adorable, I love the way I imagine you smile in his company, it comes through so clear here.

CarlosO

Hi, im from México city, and yes, Jenny Hoople is right!
México is a colorfull place, people has no fear of colors, there are houses painted in pink, yellow, purple, red, pistachio green.
Some People wear clothes of contrast color, car colors is the same.
There are street markets named "tianguis" (like the photo above) , in the tianguis all colors are present, fruits, vegetables, clothes, all kind of food garnish the view,
There is a place in Tlaxcala state that represent how colorfull is México.
But i don't mean that whole mexico is like that. also there are people (a minority, malinchista* people) that think colorfull life style is vulgar and common, and they use sober colors to make the diference :S. im totally disagree with them.
*Malinchista are the Mexican people that prefers foreing culture that the own, because they think the own is a poor culture... so sad

MissGibbon

I would agree to a certain extent, but I also think it has more to do with being in the northern colder climates versus being somewhere warmer and sunny (more southern or western) for example, houses in Florida and Arizona and even houses in North Carolina are much more colorful than where I live in NY. It isn't uncommon to see a pink house or a bright red house or even a lime green house.

So yeah, I think being somewhere warm and friendly is the difference. People in colder places tend to shy away from bright colors. Although we recently opted to repaint our house a bright sky blue and our front door is a BRIGHT sunny yellow. So pretty and cheerful. :) Great article!

devoted

While Its true that cultures that get more sun are more open are more open to colour, I find that as a Interior Designer working in Canada who specializes in colour I think it goes deeper as the author suggests. Dressing in colour, using colour sets you apart as a non conformist, an outside of the box thinker and yes even an eccentric. I often ask myself what happened to the 60's generation when we dropping out and sitting in and the colours of that generation were hot pink and lime green. Now we are told that if we paint our houses in colours , they won't sell or even that they are in bad taste. Yet in London England the city which is perpetually grey you see the houses of Chelsea painted in lilac, pink and buttercup and its a very northern climate. They seem to have figured out that colour counteracts 6 months of depressing winter and the lack of colour to stimulate our visual senses. It definitely says a lot about what is going on in our culture conservatism, and left brain thinking.

sundancer

It really makes me sad that when I wear my fluffy hot pink rabbit coat I get weird looks and people think that I am way younger than I am just because I happen to be wearing something colorful. Whenever I consciously get dressed for something like an interview, I always choose black because I know that black is a "professional" color here. But when I wear clothing any other day, I wear neon green and fuchsia and all the colors seen in my colorful palette on colourlovers. I wish where I lived enjoyed colors as much as India, New Mexico, and

Wedding in India.

South Western colors

A clothing shop in Santa Fe, New Mexico in the USA.

jennyhoople

This is great! I love all of your comments, thanks so much for joining in the discussion (it can get kinda weird talking to myself in my head all the time!)

Maybe the types of people who stick to northern climates in the US are different than the types of people who migrate to the warm and fun climates? As if by being a cold-weather masochist, you're somehow morally superior (or think you are, anyway)? Haha, maybe not. :) Though I do think of the lifestyles in California and Florida as being more fun/carefree/less uptight. Hmm...

Here's a pic of my hubs with his, StormGirl, he's got a nice smile! (That's a rainbow trout he's holding.)

margaretalmon

I really enjoyed this musing on color. My mosaics are often very intense in color. I gravitate to orange especially, which is somewhat unusual in the US. My husband's car is "Blaze Orange" and one day we realized we'd gotten in the car, with me in an orange jacket, and him in an orange shirt, and we actually had someone stop and stare and shout something about us wearing a uniform.

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