When a social network like Twitter allows a user to select a theme to represent themselves in the digital world, that user is choosing to identify their digital persona with colors… And we wanted to look at who chooses what colors… If the world is made up of people and those people have a color preference… what then is the color of Texas? What color are mothers? What color are we? Colors when bunched together allow us to visual big data trends that we would otherwise miss out on. From online websites selling digital display to personal dating sites, we see huge variation.
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By looking at the more than 1 Million people who have used our Themeleon tool to design their Twitter Profile in the past 3 months, we were able to paint a picture of the world connecting colors to locations and profile data. Below is a visual guide to what we found: What we noticed first was that a huge majority of people don’t wander that far off from Twitter’s default light blue colors… and then we went digging deeper.
*A little note regarding the “World vs. U.S.” – We know the map is of the United States and does not represent the world, we only focused the map part of the infographic on the U.S. so we had a manageable amount of data to work with and geolocate. The keywords, male & female and video sections below all use data from around the world*
Click The Image Below for the High Res Version
A Colorful Tour of the Themeleon World
We took the colors from 100,000 profiles designed with Themeleon and geolocated them to the designers location. Although it is a little dark in this compressed video… Each location has a spectrum strip of colors… the more colors from a certain area, the taller the strip. (The US is well defined, Europe and East Asia… although you can see some outlines of other countries too.)
Colors of the Social Web from CHROMAom on Vimeo.