Studio On Fire is a design and letterpress workspace in Minneapolis, Minnesota.To say the least, they certainly have some love for color, and their bold palettes are quite inspiring.

Studio On Fire on the Letterpress

It’s a beautiful thing, isn’t it? A tactile feel. A visible impression. A chance to remain in a person's hands for consideration. In a world of mass production, creating something that people hold onto is more valuable than ever. Letterpress printing offers that distinctive difference. The impression of artwork sculpts the paper, creating a work of art that engages the user and creates an interaction incomparable to offset printing.

I was fortunate enough, along with the rest of The Post Family, to tour their workspace and talk to them about their work. You can see some photos of Studio On Fire and read the interview here.

The Post Family: What's your favorite color? Just kidding, just had to get that out there.

Ben Levitz: We love day-glo colors! But color is such a surface design consideration. How about "What is our favorite material?" Designers spend too much time considering the surface design and not enough time considering the material they will use to produce the design. To us at Studio On FIre, this is were design gets interesting. Having a material awareness inform or even lead your design thinking is a much more exciting place to start.