Our good friends over at envato are organizing the second annual Blog Action Day. Last year's topic of the environment reached millions of readers through more than 20,000 blogs... We're hoping this year's topic of poverty will reach even more. The idea is simple. Organize as many people on a single day to focus on one topic... be the change we wish to see in the world.

The actual Blog Action Day isn't until October 15th, but we wanted to let you know about it now so you had as much time as possible to support and spread the word.

One Issue, Thousands of Voices

Global issues like poverty are extremely complex. There is no simple, clear answer. By asking thousands of different people to give their viewpoints and opinions, Blog Action Day creates an extraordinary lens through which to view these issues. Each blogger brings their own perspective and ideas. Each blogger posts relating to their own blog topic. And each blogger engages their audience differently.

How Does It Work?

From August 15th to October 15th bloggers are asked to register to participate so we can track how many are involved, as well as their approximate audience size.

On October 15th the bloggers post on the issue and/or donate their day’s ad revenue to a charity involved in that area. We ask bloggers to try to keep their posting related to their regular blog topic so that posts are individual, suited to the audience and look at the issue in many different lights.

Learn more and register your blog at www.BlogActionDay.org