785 Active Lovers [Record: 2,316 on 5 March, 2009]
Lost PasswordRegister
COLOURlovers is now available in: BETA

Deutsch, English, Español, Français, हिन्दी, 日本語, Português, Русский язык, Svenska, ภาษาไทย, 中文  
  Everything  Articles  News  Trends  Interviews  Popular

The Colors Of Global Brand Identities

Print this page Print this page
     

Today, more than ever, companies need to separate themselves from others that share the same crowded marketplaces, and it is being done with branding and creating a unique and easily recognizable visual identity. The visual identity of a business can be one of its most valuable intangible assets, and part of that visual identity is color.

Referring to Business Week's 'Best Global Brands 2007' (link to PDF) report, which ranks "brands which place high importance on managing the economic value of their intangible assets, and primary their brands, consistently out preform basic economic measures," we selected what may be the most easily identifiable logos in the corporate world today, then stripped them of every line and gradient to pullout just the color palettes. See if they are just as strong without the logo itself.

Google ebay

Pizza Hut Nintendo

Coca-Cola Shell

Kodak McDonalds

BP Ikea

UPS Amazon Caterpillar Reuters

ING Harley Davidson Porsche KFC LG Smirnoff Kraft Cisco Pepsi GE VW HP Starbucks Dell

Header Image from Business Week: Best Global Brands 2007' report.

20 June, 2008
Comments 10
del.icio.usnetscapenewsvinetechnoratifurl
    Did you enjoy our post? Get our blog feed by Email or RSS for daily updates.
Comments

Showing 1 - 10 of 10 Comments

liddle_r
liddle_r wrote:
20 Jun, 2008
Very cool!

Though for nintendo I would do white/grey rather than the white/red.

Pulp Fict…
20 Jun, 2008
I thought that nintendo would have different colours.

Most people think that mario is Nintendo's biggest seller, but in reality it's Pokemon.

_stefan
_stefan wrote:
20 Jun, 2008
There's a group about this stuff: www.colourlovers.com/group/TM™ :)

zcora
zcora wrote:
20 Jun, 2008
This was very interesting, some of them I didn't recognize!

Mithun
Mithun wrote:
20 Jun, 2008
Exciting list!

fleshy
fleshy wrote:
20 Jun, 2008
yellow/gold is a good global colour!

kiboo
kiboo wrote:
20 Jun, 2008
Great post! I love the Nintendo and GE colour scheme. Nintendo also uses white and gold, and white and black as its colour schemes.

Skyblue2u
Skyblue2u wrote:
21 Jun, 2008
Interesting post. Only yesterday I noticed what seemed to be a preponderance of blues in corporate logos.
Because many of the companies were electronics/tech industry giants. I posed the question in a palette:

The Smartest Color??

tr67
tr67 wrote:
21 Jun, 2008
It's no wonder that I find these palettes flat and boring.  I believe companies that have such large consumer bases need to present unchallenging ideas that will offend the least number of people.  I suspect print compatibility also factors into these decisions.  For example, BP's more subtle colors may be far more costly to print on a box than Ikea's are.  That being said, I dig BP's colors the most.  Good read.

bulateboy
bulateboy wrote:
16 Jul, 2008
i like coca cola...so strict...just RED. These companies got millions of dollars in their disposal to develop color schemes... but in the end, it all boils down to important marketing factors. Factors like instant communication and brand recognition...cool article.


Add a Comment

       You must be logged in to post a comment.


Trackbacks
10 Trackbacks So Far...Hooray!

Geek in Heels » Blog Archive Color Association
20 Jun, 2008
[...] of my favorite blogs, ColourLovers, posted an entry today titled “The Colors of Global Brand Identities.” As a self-confessed color freak, I naturally found the post utterly titillating and [...]
Paletas de colores de las marcas más famosas | miguelpuig.com
22 Jun, 2008
[...] excelente y útil web de colourlovers recopila una colección de paletas con los colores de marcas muy conocidas de empresas [...]
La paleta de colores de las marcas más importantes - elWebmaster.com
28 Jun, 2008
[...] desde el sitio de Colour Lovers, que ya mencionamos en otras oportunidades, podemos conocer las paletas de colores que usa cada [...]
She comes in Coloursss « Está usted visitando Beentage.com
3 Jul, 2008
[...] en: Curiosidades, Publicidad En la página ColourLovers han hecho una recolección de las paletas de colores usadas por diferentes marcas, y relamente es ncreible como se han grabado esos colores en el [...]
www.flashmovie.co.cc » Blog Archive » Visual ID: Big Corporations
6 Jul, 2008
[...] that big Corporations use in ther logo designs in order to achieve influential visual recognition. LinkColoimage by Business Week: Best Global Brands 2007 report. Vectot [...]
desktop publishing | Blog Archive | Färgspektakel
2 Sep, 2008
[...] illustrator och sätta färg på sina alster. Varför inte använda samma färger som de största globala företagen har i sina grafiska profiler? Adobe har en liknande tjänst som colourlovers.com som heter Kuler - [...]
Inspired by Colors at .moth
25 Nov, 2008
[...] очередной, но уже вольный перевод небольшой статьи The Colors Of Global Brand Identities. Стараюсь быть полезной =) Наполняем жизнь [...]
Que colores utilizan las principales marcas comerciales | Adventure Graphics
6 Dec, 2008
[...] aqui para ver la lista completa Comparte este [...]
Цветовая палитра логотипов известных компаний | e-logotypes.ru - Логотипы и Брен
1 Month Ago
[...] Сегодня я хочу представить вашему вниманию перевод статьи с сайта ColorLovers.com, посвященную цветовой схеме логотип звестных компаний.  Оригинал статьи можно посмотреть тут. [...]
Visual ID: Big Corporations | Web Techie
2 weeks ago
[...] that big Corporations use in ther logo designs in order to achieve influential visual recognition. LinkColoimage by Business Week: Best Global Brands 2007 report. Vector Art Posted in Internet [...]
Most Loved Blog Posts
Feeds & Favorites


Contribute
Share the Love Do you have something interesting and colorful you want to share with
over 600,000 lovers per month? We'd love to have you as a guest
author, so send us an email with your tips or what you'd like to write about.

Send Us Your Ideas or Tips
Blog Search & Archives
Browse Archives
Search Blog
Latest Palettes & Patterns
Recently Active Lovers
© 2009 Lord IV. All Rights Reserved | Privacy & Terms of Use