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Saving the Colors of Polaroid Instant Film

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If you haven't heard, Polaroid film is dying.

On February 8th, 2008, the Polaroid corporation announced that the incredible invention of Edwin Land has a permanent expiration date that no refrigeration can postponed; stating, "Polaroid has made the difficult decision to cease manufacturing of instant film products in 2008. We hope that you will continue to choose Polaroid products, as we take instant imaging into the digital platform with exciting new products being launched this year." The last of the film is projected to expire in September of 2009.

It seems that there is still yet one hope remaining for Polaroid film. Save Polaroid has setup shop to assemble artists and fanatics to save Polaroid.

About Save Polaroid

On February 8, 2008, Polaroid Corporation announced that it will discontinue production of all instant film. This site will document the aftermath of this announcement and will serve as a home-base for the effort to convince another company to begin producing the cherished technology that Polaroid has so carelessly abandoned.

This site is not about saving Polaroid, the company, rather the remarkable invention of Edwin Land, the instant film that made Polaroid a household name.


Photos by Grant Hamilton

What We’ve Done So Far

Since this announcement, we’ve been assembling articles, links, stories and planning out the best way to create a joint effort to save instant film. We’ve contacted Polaroid, Fuji and Ilford about licensing.
- Save Polaroid

Rod Hunting Helps Save Polaroid

My good friend, and fellow member of the Chicago artist family The Post Family, artist Rod Hunting was asked by Save Polaroid to produce a limited run of his Polaroid print to be auctioned off on ebay to raise money for Save Polaroid. I sat down with Rod over some fine malt liquor to discus his 'Polareds' project, the end of Polaroid and speeding tickets.


Photo from The Post Family

CL: How long have you been taking photos for the Polareds project?

RH: I've been taking red Polaroids for about two years now.

CL: How many do you have?

RH: Almost 500.


Photo from The Post Family

CL: What was the inspiration behind the project?

RH: I just thought it'd be cool to take 100 red Polaroids. Once I hit 100, I thought 200 would be good, then 300 and it's just gone on from there. I don't think it'll stop. Unless I can't get the film anymore. The project also became a way for me to explore the new neighborhood I had just moved into.


Photo from The Post Family

CL: Were all the photos taken in Chicago?

RH: No, wherever I go, I take my camera. I don't really travel too much, so I think there's some Wisconsin ones, some Michigan ones, maybe Ohio. A couple from California.


Photos by the Post Family

CL: What are you doing for Save Polaroid?

RH: There's going to be a very small limited edition Polaroid print up for auction on ebay soon. All the proceeds go to help them do just that, save Polaroid. I'm also working on an Edwin Land print that should be available through their site too.

CL: Do you think red cars really get pulled over by the police more often than other colored cars?

RH: No, I've heard that before, but I think it's all made up.


Polaroid print by Rod Hunting

A little About Rod Hunting

Rod Hunting likes old cameras, riding skateboards, eating calzones, King Cobra Malt Liquor, red Polaroids, fixed gear bikes, listening to the same song over and over again, back flips into pools, Tetris, snow peas, the sound of a manual car backing up and the smell of fresh cut wood. Oh and long lists.
- Bio From The Post Family

The Color Polaroids of Grant Hamilton

One artist who uses Polaroids that might catch the COLORlovers eye is Grant Hamilton. His incredible compositions of colors have been a favorite of mine for a while, and it never seizes to amaze me the range of inspirations and emotions that can be evoked simply by a single solid color.

Josh Spear beat me to an interview, but it is okay, his blog is nice too. Below are some questions from Josh's Speartalks: Grant Hamilton.


Photos by Grant Hamilton

Josh Spear: Your pictures are - and this could just be a personal feeling – incredibly cooling. Do you consciously work within those colors and exposures to produce that effect?

Grant Hamilton: I don’t know. Many of them use warm colors. One question I frequently get is about the intensity of the colors. I’m often asked if I do that in Photoshop. I wish I had some secret technique, but all I do is make sure that there is plenty of sunlight, just like the package insert says. I think they are calming because I try to edit out everything unnecessary. I think good photographers are mostly just good editors.


Photos by Grant Hamilton

JS: It's a chilly day in early 2009; you reach into your tattered man-purse, pull out your Polaroid SX-70, and suddenly realize that the next picture you snap with that camera will be the last one you can ever take. What do you take the picture of?

GH: First of all, it is a masculine European handbag. Secondly, the last picture of my second to last pack (see answer above) will be a self-portrait of me wearing sad clown makeup holding an injured dove. And it’s raining.
- Speartalks: Grant Hamilton


Photos by Grant Hamilton

About Edwin Land's Polaroid film

The film pack contains the chemicals needed for developing, and the instant camera automatically initiates the developing process after a photograph has been taken. In most types of Polaroid instant cameras, the film is pulled out through rollers which break open a pod containing the chemicals. The chemicals spread out over the surface of the film, and the positive image appears a few seconds to minutes later. The chemicals have time delays built into them so that each layer of the film can be processed in the correct order.


Photos by Grant Hamilton

Instant film is also used by artists to achieve effects that would be more difficult to accomplish with traditional photography, by manipulating the emulsion during the developing process, or separating the image emulsion from the film base.
- wikipedia: Polaroid Film

More Polaroids from Grant Hamilton


Photos by Grant Hamilton


Photos by Grant Hamilton


Photos by Grant Hamilton

31 March, 2008
Comments 19
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Comments

Showing 1 - 19 of 19 Comments

SparrowLP
SparrowLP wrote:
31 Mar, 2008
thank you for sharing this! I'm so depressed about polaroid production stopping... thanks for pointing me towards this website!

retsof
retsof wrote:
31 Mar, 2008
Regular film isn't doing that great either.

stephy
stephy wrote:
31 Mar, 2008
I'm a major Polaroid fan (if my profile stuff didn't give that away), and that news really makes me sad. It's like throwing away a childhood memory; I have boxes of Polaroids that my friends and I took when I was a little girl.

Pinche Ye…
31 Mar, 2008
i hope that polaroid will lose lots of money now...
is that horrible???

xocy
xocy wrote:
31 Mar, 2008
regular film isn't doing great either, it's true. :[
i'm kinda really scared about that, especially after this whole polaroid thing.

Unnatural…
31 Mar, 2008
I love polaroids! I like making polaroid transfers, I use the peel apart type of film. It is a guessing game but it is fun. I really hope another company starts manufacturing the film and they bring back the TimeZero film. I didn't get into polaroids until after they stopped making it. I tried buying some online but they were only selling them in bulk for like $100, not really in my film budget. It is cool because while it develops you can mark it up and manipulate the image in cool ways. Ahh polaroids...

Lulu 05
Lulu 05 wrote:
31 Mar, 2008
i really like how polaroids frame images nicely. they're a true snap-shot --- a peek and a developed image of the viewfinder. the white borders are classic --

ZicoCario…
31 Mar, 2008
My very first photo-camera... It was a polaroid 1000...
I love those true colours...

wingedvic…
31 Mar, 2008
Ooo, I really want a polaroid now.

klip
klip wrote:
31 Mar, 2008
I've been looking at Grant Hamilton's images on his site - wow. Just amazing. Very inspiring too! Thanks for the article.

sero*
sero* wrote:
1 Apr, 2008
This whole problem could be solved by just allowing another company to produce the film... While prices would probably go up for the consumer (and they've been around $1-$1.50 a shot), at least it wouldn't be the end of an artform...

Olive and Rose of Tethered to the Sun was my introduction to Polaroids as an art, I'm continually amazed by their work. I liked Hamilton's images, but IMO these are so much more human and emotive. There is nudity and some adult themes, and you'll need to login to flickr to turn the safesearch off in order to appreciate all of their work. I will really miss seeing new Polaroids from them...
http://www.flickr.com/photos/tetheredto

theyplayc…
1 Apr, 2008
Thank you so much for this article. It's good to see that I'm not the only one concerned about this. ♥

tubes
tubes wrote:
2 Apr, 2008
Thanks for the great article and for featuring our site. Hopefully we can do our small part to help keep instant film alive.

Sean
savepolaroid.com

Fidgety
Fidgety wrote:
3 Apr, 2008
this story is so sad :( i didn't belive it when i heard it last week
and i hope you are able to save polaroid

effinfant…
6 Apr, 2008
This sucks. My family has taken loads of Polaroids and I just bought my brother a pretty sweet pink Polaroid camera. I don't want to have to turn it into a lamp or something.

essimar
essimar wrote:
24 May, 2008
i love.

nighthawk…
8 Sep, 2008
Ugh, so depressing. I never owned a Polaroid camera but always wanted to... but now this... blah. I too have boxes of old family Polaroids that are very sentimental.

I love Hunting's "polareds"! That is quite a beautiful array of pics. Much love :).

Berni21
Berni21 wrote:
7 Dec, 2008
I buyed a 600 model a few day ago and I love it.
By the way, in my opinion the polaroid is the finest camera at all. I buyed a 600 model now and I don't know whether $16 is too much for a 600 film single pack. I've seen it on www.polaroid24.int.tc ...can someone tell me?

smithmart…
7 Jul, 2009
Great initiative to save this legacy of Polaroid


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3 Trackbacks So Far...Hooray!

Saving the Colors of Polaroid Instant Film · Buwin Technology
31 Mar, 2008
[...] TreeHugger wrote an interesting post today onHere’s a quick excerpt [...]
– Anpanpon :P blog not bread – » Blog Archive » SAVE Polaroid !!!
1 Apr, 2008
[...] via colourlover [...]
Polaroids Live On | Imagekind Blog | Buy, Sell, Create and Discuss Art and High End Framed Art Prints
2 Jun, 2008
[...] this amazing medium, there are some great resources out there. Our friends at COLOURlovers have interviewed some fantastic polaroid artists in their blog. If you want to join the petitions to save this amazing medium, please check out [...]
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