Happy Blue Year: 2008 Color Trends

Happy Blue Year: 2008 Color Trends


According to color supplier Pantone®, the color of 2008 is Blue Iris. The blue is a radiant, calming hue, dark, but not dark enough to be in the realm of navy, and is a sharp contrast to the 2007 choice, Chili Pepper Red.

"From a color forecasting perspective, we have chosen PANTONE 18-3943 Blue Iris as the color of the year, as it best represents color direction in 2008 for fashion, cosmetics and home products," explains Leatrice Eiseman, executive director of the Pantone Color Institute®. "As a reflection of the times, Blue Iris brings together the dependable aspect of blue, underscored by a strong, soul-searching purple cast."

18-3943 Blue Iris P-tone of the Years

Pantone has chosen some form of blue for Color of the Year in 2000, 2003, and 2005. Now, Blue Iris is it in 2008.

Is Blue The New Green?

Other professionals disagree with Pantone’s choice. Margaret Walsh, director of the Color Association, says her color of 2008 is bamboo. She believes the strong green, hinted with yellow, represents the changing social desire to be more environmentally clean.

“My color for 2008 is bamboo.” A yellowed green, chosen from the association’s interior palette, she said, it “represents the stable green that is most on people’s minds.” She said it’s similar to a hue called Vineyard, adding: “I feel it just has a power. You know, these are very insecure times.”
Pantone's Color of the Year Is...

bamboo
img by nelanah

Some Bamboo Color Inspiration
Bamboo Cocktail Fresh Bamboo

bamboo Bamboo

The continued trend of ecological awareness has caused many companies to re-brand themselves as “green”, changing their logos and advertisements to suggest an earth-friendly business design. All of this green loving may have turned customers off to the color. After all, familiarity breeds contempt.

Blue Makes A Fashion Statement

Pantone certainly believes customers are tired of green. But this reaction may or may not be true among consumers. According to the New York Times, fashion designers also seem to be using a fair amount of blues recently in their recent runway work.

zac_posen_blue.jpg
img by tina.gao
There has indeed been a surge of blue on the runways in the last year, beginning last February with Raf Simons’s dresses and pantsuits, in an Yves Klein blue, for Jil Sander and extending into the spring 2008 collections with Nicolas Ghesquiere’s explosive floral prints for Balenciaga. Mr. Elbaz used a deep lagoon blue in his spring Lanvin show, and one found lighter but no less robust shades in collections by Marni and Chloé, and in the men’s lines of Prada and Alexander McQueen. Dolce & Gabbana called its new fragrance Light Blue. And JWT, the advertising and marketing company, just named blue as one of the top 10 trends for 2008, saying that “blue is the new green,” particularly as it denotes ecological concerns.
Pantone's Color of the Year Is...

 

Some Blue Hue Inspiration
blue moon Papillon bleu

OOMMBlue shimmer

So, perhaps, Pantone is correct and Blue Iris will be the color of 2008. But, it’s hard to believe a company that’s worked so hard to copyright most of its palettes is announcing Color of the Year for purely artistic reasons.

Trends are just that. Even though Pantone has chosen a shade of blue, each one darker than the last, four out of the last eight years, there’s no reason to focus on the varying shades of blue unless the artistic message would concretely benefit from those colors.

Earth Tones

Ecological concern is becoming more mainstream in our culture, and this increased global awareness has lead several designers to use greens and blues to convey a sense of nature. With so many logos adopting these colors, it has become difficult to stand out of the crowd, or even
know which brands are sincere in their efforts.

Of course the two major colors of Earth are blue and green, and will be classic, representative colors, hopefully, for a long time. As designers, however, the aim is often to associate non-connected colors to carefully constructed mediums to create a visual metaphor.

Colors convey emotions, sense perceptions, and like this image, even link ideas together to form interesting arguments without ever saying a single word.

earthegg.jpgimg by azrainman

The Color Of You

Blue and green are excellent colors, and they pair well with one another. I’m sure the professionals that study color trends know more than I do about the direction color is heading. As an artist, however, there is a deep-seeded belief that wants to rebel against mainstream ideas and icons. Colors that easily become accepted metaphors without the aid of outside visual stimulus are useful in society. Breaking down familiar metaphors to establish new forms, and to continue to challenge the boundaries of culture is also necessary to avoid becoming stagnant.

No matter the color of the year, follow honest, intuitive ideas. Trends come and go. Passionate art is potentially infinite.

What is Your Color of 2008?


19 Comments
Showing 1 - 19 of 19 Comments

JenDragon

I like both of the color picks alot but I hope for violet to come up strong too. I think a nice shade of violet works well with both Blue Iris and Bamboo =^_^=

2008 Colors

Sylke

I'm not too keen on the blue, but I like the greens:
Bamblue

retsof

White is the new black. Black is the new white.
New Fashion Colors

retsof

The Color Marketing Group says that you can wear any color you want, as long as it looks "green".
Bambluezooled

electrikmonk

i actually don't use (or like) greens and blues very much, but i do own a lot of green things: cloths, shoes, my car, and my house exterior paint w/ some interior paint variations too. i think it's b/c green stuff helps my green eyes *POP* like i know something that no one else knows but that everyone should. so i'm going to say green will be my colour of 2008 - especially the warmer kelly greens.. .

problem kelly

lately, i've also had certain cravings to use more pure blues than usual in my palettes, my work, and my wardrobe. and even though purple is one of my favourite colours, i'm not so fascinated with the more purple/red-heavy periwinkle blues like Pantone is pimping out. that was so last year for me when i bought a pair of fly Pumas that were that originality-scapegoat-ultramarine-corporate-make-me-want-to-puke-from-lack-of-thought "blue." so lately it's been more like this in my blues department (yes, i have my own blues department):

typographic blues

but as far as greens and blues together (green-blues, blue-greens. teals, mints, turquoises, hospital walls, etc), i've always been a big fan:

my latest colour:
noir-soaked graphic

my best representative collection of blues/greens:
coming in steady

and many lovers' pavourite fun:
man of teal

*electrikmonk out*

Linsomnia

I didn't even realize it when I made this....

Happy Blue Year!!!!!

liddle_r

Blue was my favorite color as a kid. Then, after I was in a coma for a bit, I hated blue and loved red. I barely ever will just choose blue to paint with. But, I know that blue can be a very calming color and I want to be able to have some paintings like that. So, recently, I've been making myself use blue for my paintings.

Jamesurfreak

And what about this one?
2008 Snow Flakes
I knew this would be The 2008 Colour!!!
Green is too 2007 for me, even though it still fits very well with Green

lizcrimson

way ahead of ya:
i'm never trendy

but i'm still not that good working with blues. i'll stick to warm colours for my comfort zone.
liz's crimson

misat*

I'm always loving blue. feel very happy to know this article. Thank you!!
Paradise Blue
Nocturne
foam away
dawning sky
Distorted Kingdom
rain rain rain

glalalamour

My 2008 palette ...

Selamat Tahun Baru!

And a slue of blues!

Metallic Scorpion
Desires
Tormented Goodbyes
1945
Electropoppypansies

Jamesurfreak

Hey I knewit, I did this one on the 17th of December, I was sure it would be sooo 2008
2008 Snow Flakes

tsevis

I love Blue!
Happy 2008 everyone.

kristinarice

I must say I do love blue. Blue, purple, then green are my fave colors. Blue symbolizes trust, loyalty, confidence, and gives off a calming feeling. I think that’s why it’s so popular. People are frenzied today, there’s not enough time to relax and do nothing, so seeing blue shades is all we have to relax. I do like a nice shade of green, but I think that anymore, with the “green” movement, now it’s almost too much to actually wear or use green in art. You might look like you’re just now “catching up” if you use green this year. Of course, all this is coming from a blue-lover!

Kristina

smithmartina60

Wow! the sky artwork looks awesome

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