I'm sure most color lovers have seen the memorable Sony Bravia Advert where paint cannons were used to brilliantly color an apartment complex. Well, now they're back with a new commercial using a combination of stop motion, radiant colors, and claymation.

Going to the site begins with tag lines about the effects colors in our lives, one of which is the use of red, orange, and yellow to entices appetite and how the use of pink in bubble gum when it was first invented -- which later became the standard -- was only pink because it was the only color the creator of bubble gum had.

Joining up with Hasbro, the company that owns and distributes Play-Doh, this new commercial with the slogan 'Colour Like No Other' for their LCD line hops to life in New York City.

Playing with Play-Doh

Play-Doh was invented by Noah and Joseph McVicker in 1956 and awarded U.S. Patent 3,167,440 in 1965. One of many common products invented by accident, it was meant as a wallpaper cleaner. It was marketed by toy manufacturer Rainbow Crafts, and first sold at the Woodward & Lothrop department store in Washington, D.C. Seen here is its 50th Anniversary Collection, showcasing fifty of the colors available today.

Play-Doh is available in several different colors from day-glo to primary and sizes, and has a distinctive smell and texture. Over 900 million pounds have been sold so far. The product is now owned by American toy giant Hasbro.