At the Apple Special Event this week, they announced several new products and updates... One update I found very interesting was change in colors for the new iPod Nano and Shuffle... Away have gone the bright pop colors and welcomed in are more mature, rich colors. Apple has been a dominating force in the digital music scene with iTunes & iPod...
Are they now making an effort to dominate the rest of the "older" market?
Music can be a very youthful industry. In most Mass-Market Genres: Pop, Rap, R&B, Etc. the most popular artists usually have a expiration date around 30 years old. Apple has done a great job tapping the young and creative crowd to create a very loyal and early adopting fan base. The buying power of these young early adopters has fueled amazing growth of the digital music industry and with an already great market share, it looks like Apple is using some more mass-appealing colors to reach out to the rest of the market.
The previous iPod colors were bright and candy colored. They were easily accessorizable for a tween girl, but your uncle might have been a little more confused about whether to buy Bubble Gum Pink, or Candy Apple Green... The new iPods are more saturated in color, but still convey a fun and colorful vibe.