Apple’s iPod Colors Growing Up
At the Apple Special Event this week, they announced several new products and updates... One update I found very interesting was change in colors for the new iPod Nano and Shuffle... Away have gone the bright pop colors and welcomed in are more mature, rich colors. Apple has been a dominating force in the digital music scene with iTunes & iPod...
Are they now making an effort to dominate the rest of the "older" market?
Music can be a very youthful industry. In most Mass-Market Genres: Pop, Rap, R&B, Etc. the most popular artists usually have a expiration date around 30 years old. Apple has done a great job tapping the young and creative crowd to create a very loyal and early adopting fan base. The buying power of these young early adopters has fueled amazing growth of the digital music industry and with an already great market share, it looks like Apple is using some more mass-appealing colors to reach out to the rest of the market.
The previous iPod colors were bright and candy colored. They were easily accessorizable for a tween girl, but your uncle might have been a little more confused about whether to buy Bubble Gum Pink, or Candy Apple Green... The new iPods are more saturated in color, but still convey a fun and colorful vibe.
Old Colors
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New Colors
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What Do You Think of the Color Change?
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about 14 minutes ago
manekineko
moara
groutboy
Zooey Glass
MarthVader
made one..
YESTERDAY =]
fazai38
dreamckr
Could they have thought about the fitness side as well?
I think they went the more subtle colors could have a relationship to the fitness market, as well as targeting maybe the more mature. It has been pointed out several times that America is the most 'fattest' nation.
Though as I was talking to my Love about the change, I think that the IPOD Shuffles are going to lose. Because as a woman in her 30's. I have certain wants and want the more advanced features as well, rather than leaving things to shuffle.
Anyway just a few thoughts.
dreamckr
groutboy
deliquescence
Oread
soccernamlak
These new colors are nice, but I think the vibrant colors definitely help the user "stick out" more, which is more trendy in the younger generation.
Stratification
adjustafresh
RickWolff
P.S. If my current blue Shuffle were up against that periwinkle on the shelf, I would have picked the latter.
RickWolff
SyntheticElements
undergroundrailway
undergroundrailway
MattyD
i'd like it in a dark midnight blue or a chocolate brown..."
Yes! My 2 most favorite colors! (** besides pink(s))
PaulWright
ehooton
bargaining
wingedvictory
melmel
punkemon
mute colors and organic shapes are on their way to be trendy again ...
AbsolutLaney
ninak
That said, I'm not in general happy with the way Apple has been treating the iPods lately, I thought the Nanos and the iPod classic used less than stellar materials, I was upset they didn't have the shiny white and black. :/
Beklad
modemlooper
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