If orange is the colour of optimism, yellow is the colour of pure joy.
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Being on the warm side of the colour spectrum along with red and orange, yellow is a stimulating colour that can entice appetite and lighter moods. Popularised, in fact, by smiley faces everywhere, yellow has become a symbol for the carefree and the mellow.
It has been long desputed what yellow's complimentary colour is, but research seems to mount behind the controversial violet a few posts back.
What I'm Trying to Say ...
In English, yellow has been associated cowardice or the physical illness of Jaundice, but in Hindu Mythology, yellow has the power to bestow intellect and change minds. In South Korea, yellow is associated with jealousy, opposed to our association with green. In China, yellow is associated with royalty and until modern times, common people were not allowed to don the colour. In Arab culture, a "yellow smile" is a smile that is disingenuous, and in France, "yellow laughter" is laughter that results in something not being found amusing or laughing off a joke made about you.
Yellow is also used in traffic signage to slow drivers, but it can also be used to signify a quaratined area. In money, it symbolises gold and coins. In Italian Literature, "yellow books" are mysteries.
Connotations of yellow from Design Meltdown: Nature, earthy, warmth, fun, sun, summer, illumination, inspiration, energy, hazard, warning, emergency, sunshine, happiness, joy, cowardice, deceit, cheerful, excitement, healthy, hope, support, laid back, spring, and relaxed.
What do you like that's yellow? Is it your favourite food or favourite shirt? Do you even like yellow? Make a palette and share whatever it is that's yellow.