Searching for that right image for your creative project can be tiresome. You put in a lot of time, patience and dedication, and when you finally find the perfect one, it is copyrighted and you cannot use it for your client or your friend’s commercial project. On the other hand, even worse, the resolution is so bad that you can barely see the shapes as soon as you zoom. Sounds familiar?
Well, struggle no more; you have come to the right place. Today we list ten of our favorite photo directories whose photos you can use stress free. They are all high quality and free from copyright restrictions. They all fall under the CC0 – creative commons license that allows you to use them without the previous permission of the photographer for both commercial and personal projects.
We list them in no specific order, as they are all special in their own way. Tell us which one is your favorite!
Unsplash is fueled by a community of generous photographers that give away their high-resolution photos free of charge. The site’s main values are sharing, caring and creating. Even the big companies like Squarespace, Medium, Slack and Trello use these photos. On Unsplash you can find different categories of photos ranging from landscape to business and food photography. Alternatively, you can explore their curated collections.
All of the photos you find here are high-resolution images placed under sixteen curated categories, which makes it easy to find exactly what you are searching for.
If you are searching for royalty-free stock photo database, you have come to the right place. Kaboompics is currently a photo directory containing almost 6000 images, with more than 80.000 users visiting it every month. All the photos are presented together with a 6-colours palette that is generated from the image itself followed by HEX codes and ready to be used instantly. A great thing you find on Kaboompics and do not see on many other photo directories is the data about the details of how the photo is taken: aperture, ISO, exposure and the lens type. These options and their blog can be of great help to everyone learning photography.
Stocksnap’s photos will surprise you. You will be able to find various imagery from animal photos to business and fashion. Many already have applied filters so if you like them as they come, you can use them without additional editing.
Besides by using the search bar, you can search through images by categories, number of views and downloads, date or how a photo is trending and you can see the most favorite photos on the directory.
Ryan McGuire created and curates the awesome directory that is updated once a week with creative, fresh images. Gratisography is very specific in its content as all the photos are unpredictable, quirky and funny. You can search through six categories (animals, nature, objects, people, urban, and whimsical) or subscribe to get weekly bundles. He also offers bundles containing an unpublished bonus photo which you can buy for as low as 5$ to help him cover his expenses.
Pexel is a directory with a goal to empower the creators giving them the freedom to use not only CC0 licensed photos but also videos. They currently have over 40,000 photos and upload around 3,000 high-res photos per month. Another awesome thing you can find on Pexels is the design break, a website that helps designers take five and amuse themselves by stumbling upon random inspirational stuff: watch topical videos, discover new websites, guess colors and much more.
If you are blogging about food or you need high quality photos of food for a cookbook for instance, you can find those on Foodies Feed. There are plenty of food images to choose, whether you are searching for indoor or outdoor images, with or without people in the shot. The website was founded three years ago and it had more than 1 million downloads since.
“Free pics. Do anything. Make magic.” is how the founder and main contributor, Jay, welcomes you to the site. You can choose from various content, including videos and quotes. Seven new photos are uploaded every Thursday.
Bucketlistly is actually a platform where you can list your bucket list goals and become inspired by the goals of other travelers, but its photo gallery is still an invaluable asset with more than 5000 images shot at different locations around the world. It is the go-to photo directory for travel bloggers, travel companies and guides. You can search by simply clicking on the world map or selecting the country tags below it.
And last but not the least, Life of Pix is a platform that promotes one photographer/collaborator each month on social media and website. This directory, besides offering royalty free high quality photos, lets you be a part of a big community of photographers: customize your public profile to create an online portfolio, follow favorite photographers and have a look at all the photos you have liked.
It also offers CC0 video content.
Let us know which one you like the best. Is there any other CC0 directory you would like to add to the list?
An interesting, original and creative business card is excellent marketing for your business, but it is even more cost effective when you design it yourself. This can be made in a fun, professional-like way, even if you are not a talented artist when it comes to online drawing tools. In order to get one of the most original business cards on the market, all you need is creativity and, as extra-tip, follow these simple steps mentioned below.
- Design program is important, you should feel comfortable with it
You can get amazing design for your business cards by using programs like Adobe Photoshop, Microsoft PowerPoint, Word or Adobe InDesign. It all depends on your level of knowledge connected to these programs and experience in creating promotional materials by using them. The standard size for a business card should be 2.5 x 3 inches and it should be printed on good quality paper, in order to make a good first impression.
- The template should be laid on a grid
Template is very important for a business card, it helps you unleash your creativity and design a truthful pattern. Until you decide for a template that reflects your personality and your business’s note, you are free to experiment, play with colours, text, logo and other defining items. Design programs help you organize all the necessary details, so check them all and decide which one will work better for you.
- Colours are one of the most important elements
Like in every other area connected to design and creating your own style, colours are very important for business cards also. They can highlight important aspects from your card, so you should try working with 300 dpi resolution and using colours like Cyan, Yellow, Black or Magenta if you want to get an outstanding quality for printing. Background is very important also; you can experiment and play with colours before choosing the best one for you.
- Your logo is your trademark
Your logo should be the main eye-catching detail from your business card. Since they are the memorable aspect from this presentation document, logos should be presented as creative as possible, maybe by using 2D or 3D effects, clip arts and other useful techniques that highlight your business’s profile.
- Presentation text should be readable
Presentation texts are important, because from them potential customers should understand everything there is to know about your business. Also, fonts, colours and font size are other details you should consider. You should use at least 8pt size and two or three complementary fonts.
- Both the front and back should be used
If your business card has two sides, why shouldn’t they be used? You might need every space in order to provide information like: business name, logo, line of work, your name, title, position, work and personal phone number, email address or social media channels.
- Less information should be easier to understand
Your business card is like the first impression; it could mean a lot for developing new partnership. The information you mention on it should be clear and simple, necessary after a first meeting with your future business partners, therefore do your best to make it as suggestive as possible. After you finished the design, ask for a second opinion regarding it and print it following high quality standards.
How Does Color Improve Your Mood?
Just like warm weather and sunshine makes you feel good, certain colors can just make you feel better. This is a proven fact and using the right colors in your work can change the way your readers feel about you as well. For example, yellow and orange have always been associated with happiness and blue or green has been known to promote peacefulness. Using certain colors on your website can set the mood for your readers to improve your readability and increase sales. However, you do have to know a little bit about the psychology of color to use it properly.
Believe it or not, color psychology has been around since the late 17th century when Sir Isaac Newton found that each color has its own wavelength. Others went on to discover that you could blend light to make other colors and that some have a sort of warm aura while others are cool colors. For example, the red spectrum of colors such as orange and yellow, are known to be cool colors and the blue spectrum is made up of warmer colors like green and purple. Let’s look at some of the basic colors and what they mean.
Photo courtesy of tes.com
As we all know, red is associated with love and intensity. It is a strong and vibrant hue that usually brings very strong emotions in people. It can be an energetic and powerful color that evokes confidence, self-assuredness, and control. It can also be a fun and passionate color that sets off emotions of romance in some people. Hence, the reason for red roses and hearts on Valentine’s Day.
The color orange can also be an energetic hue that inspires happiness and makes you feel uplifted. While there are some people who say orange is energetic and happy because it is a blend of red and yellow colors, which makes sense because red is energetic and yellow is a happy color. Bright orange can be an attention getter dark orange may cause a calmer feeling.
Sunshine is referred to as yellow and it invokes a brightness to anything it appears in. If you want to create a happy and warm website that grabs attention and does not let go, try using the colors yellow, orange, and red. All three of these colors and the various hues in between can increase the intensity and energy of any page.
Blue is the color of the sky and has been known as a primarily male color all over the world. It is a color that promotes peace and serenity as well as reliability. It is one of the most often used color in marketing and advertising because it exudes a professional sincerity that gives people a sense of security.
For many, the color green is a symbol of good luck, healthiness, and nature. It is also known as a tranquil shade that promotes a calming effect similar to blue. Because green is a blend of blue (a warm color) and yellow (a cool color), it has the ability to create an atmosphere of both happiness and serenity. It has been used to relieve stress and is a common color for doctor’s offices.
Since the 15th century, the color purple has been associated with royalty and wealth because it cost more for manufacturers to make the color. However, it is not just known for its high society use. It is also a symbolic color that is used for awards such as the Purple Heart, which is one of the most honorable awards for bravery in the American military.
No matter what colors you choose for your website, make sure they are pleasing to the eye and blend well together. Some colors just do not look good together. Have others take a look at your color palette before you publish your final product.
Startups, entrepreneurs and company owners are spending a lot of time to grow their businesses. It’s not an easy task, the competition is strong and efficiency is something you wake up and go to sleep with. Luckily, there are premium solutions that can help you achieve awesome results.
After a couple of months of research, we are ready to share with you this showcase of 5 premium web tools and services that will help you cut costs, deliver on time and get new customers. You will find a logo and brand design service, two solutions for better-converting visitors into customers, a highly respected supplier of Premium Bootstrap themes, templates, and UI Kits. The 5th tool is Themify Ultra Theme, it is a powerful WordPress theme packed with everything you can think for.
Please share the article with your friends and leave your comments below.
- Tailor Brands - Design a Logo and Create Your Brand
When you first use Tailor Brands, it’s easy to miss out on all the amazing processes going on behind the scenes as the platform creates a logo for you. The company’s full-service branding suite delivers unique results and graphics that look professional, at a fraction of the cost. It starts with a few simple questions designed to help the company’s advanced AI match your preferences with its vast library of designs, color combinations, texts, and logotypes. Once it has uncovered a good match, Tailor Brands’ logo maker delivers a final product that becomes the basic building block of your branding.
The company’s full-service suite includes several other complementary tools like fully branded business materials. These include branded letterheads, presentation templates, business cards, and full EPS files to create branded swag and gifts for clients and visitors. Moreover, Tailor Brands produces a brand book for your company, making it easy to manage your strategy and ensure your logo and brand always shine through in the best possible light.
To get started on the social media front, the company provides a practical toolkit to boost your efforts. This begins with a weekly planner for posting that comes with ready-to-upload ads, posts, and covers that can be fine-tuned as needed. For flexibility, you can add your own posts or manage the planner as you see fit. Tailor Brands also includes a Facebook ad creator to help you gain exposure if you’re using a paid traffic strategy.
If you’re looking to get online quickly and have a polished, but simple presence, you can also use the company’s landing page maker, which presents you via a one-page introduction for potential clients and users to visit alongside a way get in touch with you.
For a $2.99 basic monthly subscription and a $10.99 monthly full-service branding suite, Tailor Brands offers you beautiful designs and branding at a fraction of the cost of a professional designer.
Price: Starting from $2.99 / month.
Convertul is highly appreciated, including by the marketing guru Neil Patel, for quickly converting visitors into leads and customers. It works with all website and eCommerce platforms, but also with all major email marketing software. In short, it works for anyone.
They are offering 50+ responsive and beautifully designed templates, a powerful drag and drop builder with whom you can easily add, move, and delete each form’s element, such as text, images, buttons, videos, follow buttons, page sharing controls, and countdown timers.
Convertful is packed with a lot of useful features like A/B testing, real-time analytics, dynamic data capture and much more. You should check their website for more info.
Sign-up for free and convert „cold” site visitors into leads.
Price: $29 / Year
Creative Tim is a highly appreciated place for web designers and developers where they can find Admin themes, Dashboards, UI Kits, Landing Pages, Free and premium templates and much more, everything based on Bootstrap 4, Vuejs, React and Angular. All their products have a great quality and were made with huge attention to details. Save time by having everything at your disposal and have a quicker and easier web development process.
It is already used by more than 300,000 happy people and numbers quickly increase. Their freebies are under the MIT license and they are offering 3 bundles with lots of things included. The Big Bundle has everything Creative Tim is offering and costs $249 for the personal license, the price being 80% reduced.
Browse Creative Tim and pick what you need.
Price: Depending on the product.
Amazon is one of the best-invented things, it helps us a lot to quickly sale and buy items. LandingCube is used to create highly engaging and converting Amazon landing pages that can be fully customized with branding, product images, descriptions, videos from YouTube, Vimeo and all major providers, FAQ, 5-star reviews and much more.
LandingCube gives you the option to capture emails in exchange for coupon codes. Once you capture someone’s email, you can market to her in the future. The possibilities are nearly endless: create your own product launch list, drive sales or stay in touch with customers using a weekly newsletter.
Sign-up for a free 14-day trial and check all the features they are offering. Having more sales is easy and it will greatly help you on the long run, as you will drive external traffic (Facebook, blogs, Pinterest etc), separate from what Amazon is pointing to you.
Price: Starts from $19 / month.
Ultra Theme is a powerful WordPress theme packed with tons of features and the latest technologies. Ultra now comes with design skins and pre-made demo sites! The skin not only transforms the site's design appearance but can also help you to set up a real sample site within minutes. With just a single click, you can import the demo setup that includes the theme settings, content, menus, widgets, etc., exactly like our theme demos. This is a time saver for creating client sites.
Price: $49 – Standard license.
We all know that first impressions count, whether you’re at a job interview or on a Tinder date. It’s no different in web design. The first thing your visitors usually notice on a website is the color palette. It has an impact on a lot more than just the general atmosphere of your site. The right colors can strengthen whatever message you want to convey and play an important role in your users’ experience. Ultimately, they’ll affect your visitors’ click rate, length of stay and desire to return.
What does this mean for you? If you’re building your online presence, you’ll need to master the basics of color theory. From psychology to design, here are the most useful tips to choose the right colors for your website.
- Stay true to your brand
First and foremost, it’s crucial to align your color palette to the brand’s overall concept. Before you make any decisions, check if your company already has a color scheme that you should stick to in your web design. If not, think about the general look and feel of the brand: Is it daring, exotic and wild, suiting bold bright colors? Or will you go for a traditional selection for a more professional look? Once you’ve decided, apply the following guidelines to create the right color cocktail for your website.
- Learn the tricks of color psychology
There’s more to color than meets the eye. In fact, research shows that colors have a strong impact on our emotions. This is why you should take into account color psychology when designing your website. Colors are widely identified with certain ideas. Although feelings towards colors are often personal, influenced by our culture and surroundings, most of your visitors will connect green to growth and nature, black to elegance or power, and red to urgency. An ice cream brand, for example, may go for shades of yellow on their site to create a positive carefree vibe, whereas a yoga studio may choose shades of blue and white, evoking clarity and calm.
Here’s a great guide to quickly check whether your choice of colors fits the desired atmosphere of your website:
- Master the color wheel
In addition to all the basic colors already mentioned, there are, of course, an endless number of additional shades to choose from. At the core of color theory is the color wheel, a visual representation of the relationships between colors. Three primary colors make up the base of the wheel - red, blue and yellow. Between each of those are the secondary colors - green, orange and purple. And between each of those are the additional six tertiary colors, formed as a mix of the primary and secondary colors - yellow-green, green-blue, blue-purple, purple-red, red-orange, orange-yellow. There are of course infinite amounts of colours, and a color wheel can be divided endlessly.
- Find the right ‘heat’ for your website
There are two main categories in the color wheel: the warm colors, revolving around red, orange and yellow, and the cool colors, revolving around blue, green and purple. When choosing which family of colors to go for on your website, consider the effect you want to achieve. Generally, warm colors are more stimulating, suggesting vigor and vitality, whereas cool colors are more peaceful and soothing. It all depends on the kind of impression you want to create in your visitors’ minds, as well as on your type of business. For example, a restaurant is more likely to go for hot hues to whet the appetite, whereas a law firm will prefer cooler tones to build trust.
Yet, as Picasso once said, you should “learn the rules like a pro, so you can break them like an artist”. Which means that you can always mix warm with cool hues, to create unique palettes. Just make sure to follow these useful guidelines.
- Combine colors successfully
Creating winning combinations can be done using a few color palettes, all of which are based on the color wheel:
- The Complementary Scheme: Take two colors that are positioned opposite each other on the color wheel, like red and green, or blue and orange. The combination of these contrasting colors makes each one stand out more, giving your design vitality. You can add a neutral color, such as shades of beige and gray, or black and white, to create a complete palette.
- The Analogous Scheme: Use three colors that are adjacent to each other on the wheel, like purple, purple-blue and blue, or green, lime green and yellow. As these colors are so similar to each other, they will harmonize well.
- The Color Triad: Take any three colors on the wheel that are of an equal distance from each other, forming a perfect equilateral triangle. Create combinations such as purple, yellow-orange and blue-green, or red, yellow and blue. These colors used together on a design can be very vibrant, so consider creating a balance by choosing one to be the most dominant and the others to support, using them for example on your navigation menu or any other small detail.
- The Split Complementary Scheme: A drop of trigonometry - choose one color and then add the two colors that sit right next to its complementary color (creating an isosceles triangle). Possible combinations here would be red, yellow-green and blue-green, or purple, yellow-orange and yellow-green. This formula offers a refined contrast, creating a slightly less bold look than the complementary one.
- Put theory into practice
Now that you’ve chosen the palette, you need to figure out how much of each color to use. Find the right ratio with the ‘60-30-10’ rule. On each page of your site, use 60% of your primary color, 30% of your secondary color and 10% of your accent color. In most cases, your primary color will fill your website’s background, whereas the secondary will appear in the images and texts. Your choice of accent color is crucial, as it can be used for those small clickable buttons or call to actions, that you want your visitors to notice. Go for a bright or contrasted color that will draw your visitors’ eyes.
Final tip: Ensure to create enough of a contrast between all text and the background to make your content easy to read, without having your visitors strain their eyes. Look how Inkbyte Studios went for bold vibrant colors on their Wix website’s background, with white for their text and navigation menu - making them really stand out.
Ready to start mixing colors? Delve into the world of web design with Wix now.
Often freelance photo editors want to become independent and earn more. They are thinking about starting their own photo editing small business providing photography editing services. At first glance, this scheme may seem to be adventurous, but you should have different professions to run your own business successfully.
Be a businessman
If you open your own business, you should forget about freelancing things. Become professional in providing image editing services. Being a good retoucher is not enough. Become the businessman, make managerial and business analysis, attend professional courses and lectures. You should know how to be a leader and work in team. Raise your communication skills – be very polite and stress-resistant.
Be an engineer
The guarantee of excellent work in the sphere of online photo editing services gives an excellent quality of equipment. You should provide your photo editing team with professional tablets and calibrated monitors. Besides, you need 24-hour Internet access to contact your customers at a convenient time for them or to send the orders. Do not deny the importance of the softwares for photo editing, always buy only the licensed versions.
Be a bookkeeper
Determining the price list for your services is one of the most problematic things for any image editing company. You should have a bookkeeper’s skills. If you set a too high price, this will immediately scare away a large number of customers. If you set the low price, your business won’t bring income, because you need to pay taxes and bills. There are two types of payment – by the hour and by the photo. Some companies charge a fee depending on the complexity of the work, for example, the company FixThePhoto divides the services and pricing by levels of photo editing service for photographers.
Be a marketer
It is extremely essential to attract a number of customers who need online photo editing service to make the business profitable. Find the portrait of your potential client and become useful for him/her. When you start your own business, get ready to look for the clients by yourself.
Marketing campaign helps a lot. Make sure that you have a great website with all the necessary information about your image editing company. It is crucial to create a user-friendly site in minimalist tones in order to focus the potential client on the services and your portfolio, as Weedit.photos company does. Do not be lazy to create accounts on social networks and advertise your services. Be prepared to create the banners that will convince the customers to order your services. Use apps to create advertisements quickly.
Online work is good, but do not forget about offline business development. Organize photography exhibitions, free lessons and lectures. Become interesting for people and design your photography brand.
Be an artist
If you are a retoucher – you have a good taste. People don’t judge a book by its cover, do they? Of course they do. Make your portfolio amazing. Add many before and after photo examples with different types of photo editing services on your website. Besides, the website should look attractive and stylish. Web
Getting ready for the most magical, special, unforgettable day of your life? There’s no better way to share the details with your loved ones than to make a website. One that would be as special and unique as the unity you’re about to celebrate. If you’re wondering why your wedding event needs an online location in addition to the offline one, wonder no more. In this article we’ll explain not only the benefits of a wedding website, but also the best web design practices and ideas for making it as perfect and as easy as possible (we know you’re a busy bee!).
From collecting RSVP’s in a breeze, to sharing real time photos with ease, here’s how you can create a wedding website that will make all your guests wish they had one as well.
1. Design with simplicity
Between the catering, the capricious DJ and the flower arrangements, you have tons of things to take care of for the wedding. Creating a layout shouldn’t be one of them. Why? Because you only have one click to make, in order to find ready-made and gorgeous wedding website templates. Advantage #1: They’re created by leading web designers, who took into account every possible need the happy couple might have, and integrated them into a sleek design. Advantage #2: They won’t cost you a penny. All the features that make a wedding website shine are given absolutely for free, from the event planner to the social photo sharing app.
2. Organize without the pain
Apps to a website are like abs to a workout - activate them correctly and you’ll have stunning end results. There are some wonderful features out there that will both enrich your website and show your guests you truly care:
- Who has time for phone calls and messages? Collect RSVP’s from guests directly on your wedding website and save everyone (but mostly you) some precious time. With Wix Events, for example, you can even customize a beautiful invitation, email it to your contacts, and follow up with automatic confirmation and reminder emails. The best wedding planner, for free.
- Bringing the magical day closer with every tick-tock, a countdown clock widget will display the exact amount of days, hours, and seconds left. Can’t wait already!
- No one can promise you it will not be raining, but having a weather app on your website will assure that everyone arrives to your celebration with the right expectation for precipitation.
- Make it unique
Every wedding ceremony is unique, and so is its website. Whether you’re using a template or creating a website from scratch, you’ll be making it all about you and your other half. On top of uploading beautiful photos of the happy couple (even better if you have engagement pictures), you can dedicate a whole section to sharing your love journey. An “Our Story” page can include a beautifully designed timeline, a touching collage of photos, or a funny story of how you met. It will get your family and friends into that magical atmosphere, even if the wedding is miles and months away.
4. Don’t lose your guests
Have you ever been stuck on the way to a wedding, desperately looking for that paper invite you received months ago for the directions to the venue (whose name you barely remember)? Avoid the last minute, unnecessary phone calls, and make sure your guests have all the event details just a click away. Ensure that the date and venue address are the centrepiece of your homepage and are visible above the fold. Adding a navigable Google Maps app is also highly recommended.
5. Be gifted
Starting a new life together with your chosen one is an exciting journey. And what’s better than receiving the exact items you dreamt of as wedding gifts from your family and friends? Just like you don’t want to leave your guests stranded without directions to the venue, you won’t abandon them when it comes to bestowing you a perfect gift. Include your gift registries on your wedding website, and let people make you happy, just the way you wanted.
6. Pay less - go paperless
Remember that paper invite we were talking about, the one you can never find when you need it? Aside from often turning out as useless, physical invitations are also not very environment friendly. Worry not, you can still have a beautifully designed invitation without harming the flora and fauna of our planet. Whether you’re working with a designer, or walking down the DIY aisle - your wedding invites can go completely digital (and save you some money on the way). Send your ‘e-vites’ manually, or use a free service like Wix Events to share the news with all your guests in a couple of clicks.
7. Keep the memories alive
The long awaited day has finally arrived! Share the excitement with all your guests (and the loved ones that couldn’t make it) and stream photos and videos from the wedding directly on your website. How? Using a social stream app and a hashtag. Notify guests in advance that they can use a specific hashtag at your wedding - adding it to the header or footer of your website is a good way to go. On the day of the event, the social stream app will collect all relevant posts and display them in one magical location - your wedding website. This is also a great way to keep the memory alive with no effort, as the captured moments will be displayed on your website for eternity.
Ready for the Big Day? Start with these free and gorgeous wedding website templates!
Starting anything from scratch can be daunting. It’s the same when it comes to web design. With so many possibilities, how can you leave enough breadcrumbs to avoid getting lost in your creative maze? The best advice to ensure you don’t stray from the path is to have a clear image of your brand and its overall message throughout the design process. This way, you can always refer back, remaining true to your concept. However, whether you’re designing a website for yourself or for a client, you might need a few more practical tips to make the most out of it. From finding inspiration to building the actual layout and choosing your color palette, here are the best practices in building a website from scratch.
1. Do your homework
Remember those kids that used to spend their recesses reading and always won the spelling bees? Whether you were one of them or not, now’s the time to do your homework. Ensure you have a clear understanding of the exact goal of the website you’re building. Is it for branding, to attract new customers or to use it as a business card? Once you have all the answers, make sure the site you create is compliant to your or your client’s brand identity. Your findings will have an impact on the smallest details, like the color of a button or the font of a title.
2. Be curious
Once you feel you’ve mastered the brand, move on to visual research. Search top design blogs and social media channels like Pinterest and Instagram. Finding inspiration shouldn’t involve only your eyes, but also your legs. You can find treasures in real life, browsing magazines, going to exhibitions and observing window displays. Gather all the images from your findings and keep only the ones that align with your brand’s look and feel - is it fun and exotic, or clean and organized? Final tip: get to know your competitors. Explore websites from the same field and decide how your site will be similar or different to them. In other words: “keep your friends close and your enemies closer.”
3. Prepare your best content
Now is the time to collect all your written and visual elements. After all, a beautiful site won’t ensure your visitors’ return, if the content isn’t up to scratch. One golden rule here: always pick quality over quantity, and only display your best and most up-to-date content. It sounds obvious for an online store (you don’t want to show collections from fall 1992, do you?), but it’s the case for any other website. For example, if you’re a photographer, it’s recommended to go for 20 to 30 pictures per gallery maximum - but only your most stunning ones. It’s better to leave your visitors with a desire for more. Plus, overloading your website might make it slower – and Internet users are not the most patient, especially on smartphones.
4. Create the architecture
It’s time to do something you haven’t done since the 11th grade: take a blank sheet of paper and a pen. You’ll use them to draw the architecture of your site, that is to say, the way your pages are connected to one another. Being precise here will considerably ease the process in the next stages. Moreover, a well-organized website is also easier to browse and will retain your visitors for longer. Finally, Google loves seeing pages that are well connected to one another, resulting in better SEO. The best practice here is to make sure that your pages are connected in a way that a visitor shouldn’t have to click more than twice to move from one page to any other page of your site.
So, which pages should you add? A website always needs a homepage, a gallery of what you offer (services, eStore, photos, etc.), an “About” page and a contact section - including social media channels. Then, based on your activity, you might want to add some of these extras:
- A blog: great to boost your SEO.
- A testimonial section: let your clients do the promotion!
- A booking widget: for online reservations and payments.
5. Build your layout
The placement of elements on your pages has a big effect on the overall aesthetics, so consider which layout best reflects your site’s look and feel. To narrow it down, here are the two current major schools of web design:
- The “classic” one, with multi-page websites.
- The “modern” with long scrolling one-pagers, inspired by feeds on social media.
In every case, there’s one option that works better than the other. It depends on your brand identity (you did take stage one seriously, didn’t you?), your type of business and your own preferences. Option one tends to suit traditional businesses. It’s also recommended for sites with a lot of written content. Option two is more trendy and fits businesses with mainly visual content.
If you go for the second option, consider separating sections using strips and columns to create grids - a clear and aesthetic way to display images. They also keep the viewers interested whilst scrolling and help them ‘digest’ your content more easily. See how Mercedes deBellard created a superb grid layout with Wix, that displays her works in an optimal way, with a clean background and clickable images.
6. Keep it clean and organized
Your visitors should feel at home on your website. This means that you want it to be as organized as possible. Think about hierarchy here. The most critical and/or eye-catching elements should be placed at the top left of your page, above the fold. Indeed, studies have shown that when looking at a page, we tend to start from the top left, then our eyes move right and down, following an “F” or “Z” shape.
You also want your website to look clean. Whether you’re using a grid or any other type of layout, leave space between elements to create a sense of breathing. A border around the edges of the screen is also a must, especially in mobile design. Ensure your site looks professional by repeating the same space in all areas, as well as aligning elements to one another to avoid disorder.
7. Show your two colors
Colors not only have different psychological impacts on people, influencing the feel of your site; they also play an important role in its general performance (conversion to clients, time spent on page, etc.). Before delving in too deep, check if your brand already has a color scheme. If not, you should use color theory to help you decide on a color palette. Want to play it safe? Go for a clean white - or black, if you’re feeling wild - background and incorporate a maximum of two more colors. Explore how designer Mike Almanza creates a powerful aesthetic effect on his Wix website with only a few shades of grey and red.
8. Pick the right fonts
Although rules are there to be broken, it is generally recommended to keep your fonts consistent. Start with a maximum of two throughout your website. You can allow yourself some creativity for the titles, but when it comes to the text in your paragraphs, keep it clean, simple and easy to read. Stick to a maximum of three font sizes on each page, to create order. Play around with different weights and styles to emphasize certain words and create a hierarchy.
9. Add the final touches
Just as a gift isn’t complete without a ribbon, a website isn’t ready without a few finishing touches. These can come in the form of welcome animations and parallax - all of which you can add on Wix without a single line of code. Uploading a video to your website is also an easy, yet efficient way to catch your visitors’ attention, and make them stay longer on your pages. These small but essential additions can help link between elements and add to the overall sensation your site conveys.
10. Use an extra pair of eyes
Everybody needs a little help from their friends. Once all the elements are in place, ask people you trust for a second opinion on your website. This way, they can proof-read the copy, go over all buttons and links to check they work in a logical and flowing way, and also tell you if the brand’s message is clear and consistent. Finally, ensure you’ve adapted the website for mobile viewing and that it performs well on different devices - and you’re good to hit that “Publish” button!
If you’ve got this far, chances are you’ve done a thorough job, so kudos to you! But if you think the work on your site ends here, think again. A website needs to be tended to, just like a baby. If you want your website to successfully blossom into adulthood, you have to maintain it, keeping the design up to date with the trends and ensuring it’s constantly SEO ready.
Ready to lay the first bricks of your website? Delve into the world of web design with Wix now.
It's not so easy to design a good logo, is it? Sometimes we struggle to come up with a good idea. Sometimes we make a mistake from the start and the end result is not even close to what the client had in mind for his brand. The whole creative process can be very frustrating at times, but there are a couple of steps to it that can help us design better logos that perfectly represent the brand.
We asked Konstantina Gavala to explain what it takes to design a good logo. As an example, she used the process of making the logo of their company.
[caption id="attachment_51780" align="alignnone" width="560"] Our briefing questionnaire is an 8-page notebook we ask our clients to fill in.[/caption]
[caption id="attachment_51781" align="alignnone" width="560"] The menuboard is a graphic representation of our ideas for the brand.[/caption]
This is the moodboard I made for Yellow Studio. It's a graphic representation of things we realized during the briefing process this brand should be about. A creative interpretation of the brief, the moodboard's use is to explain words through images. It is one of the most difficult, but also the most creative of processes we use.
Sketching and designing
After finishing with the análisis of the brand´s goals with both words and images, we start sketching different ideas for the logo. It is very important for us to start this process with pencil/ pen and paper before concluding on a specific design and creating the digital and final archive in Illustrator. We always make sure that the final design works perfectly with bright and dark backgrounds by either choosing a colour that works well with everything or creating the logo´s negative. For our brand, I chose to create a graphic logo, one that has a yellow background and no transparency behind the name.
[caption id="attachment_51782" align="alignnone" width="560"] So here it is the final version of the logo![/caption]
What is different about your logo designing process? Share your ideas with us in comments below.
About the author: Konstantina Gavala is the creative director at Yellow Studio in Barcelona. She studied architecture, design and photography in different universities in around Europe. Her studies include a Masters degree in Architecture, and postgraduate degrees in "Design, Image and Architecture" and "Design and Photography".
As a young artist, I remember having difficulty finding opportunities to promote my art and get recognition for it, until I found out there are numerous art residencies for young artists. I learned that art shows, contests, and residencies are important tools for the artist, especially emerging artists because they are a third party endorsement of your art. If a residency loves your work enough to accept you, then a future buyer can feel confident in purchasing your art. Not all residencies are free, but they are all great for your career and growth as an artist. Don’t forget to put these on your art resume!
So, now that we understand why residencies are important, let us explore some residencies that are available for young and emerging artists in 2018.
Cosm offers a retreat to musicians, dancers, performance artists, and painters. A residency at Cosm does not require any educational or experiential prerequisites. However, a letter of intention and the purpose of the consultation are requested in advance. This retreat is at Alex Grey’s Chapel of Sacred Mirrors in the guest retreat room. There are several options available from one night to weeklong retreats, and even longer if you wish. The residency includes a consultation about career development, style, technique, and philosophy. Prices range from $500 - $1450.
Screen-printing, etching, relief printing, sewing, photography, and business courses are all offered at Studio Two Three. This residency is open to all skill levels and you will work alongside other artists in a working studio located in Richmond, Virginia.
This retreat is for artists that would like to work on their craft while in a renewing setting at the Yasodhara Ashram in Canada. The fee is only $50 and the minimum stay is one week (two weeks is recommended). During your stay, you will need to donate two hours per day of your time to the ashram. Meals and yoga classes are provided free during your stay as part of the residency.
Located on a farm 30 miles North of New York City, the art space at Stony Point Center is a 4000 sq. ft. two-story facility with a loft, overlooking a chicken coop and vegetable gardens. The artist-in-residence duties consist of managing the art space, facilitating lectures, and organizing classes. Residencies are 3-6 months long and a donation of one painting is required.
If you know about more artist in residency programmes worldwide, please share it with our community in the comments.
About the author: Angela Latchkey is an award-winning surreal artist. Her oil paintings explore ideas about philosophy, consciousness, science, and technology.